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  • TBWAIndia ropes in Abhishek Chaturvedi to head north ops

    TBWAIndia ropes in Abhishek Chaturvedi to head north ops

    MUMBAI: TBWAIndia has appointed Abhishek Chaturvedi as executive vice president and branch head – Gurgaon, handing him the reins of the agency’s northern command centre.

    Reporting to Namrata Nandan, chief business officer, Chaturvedi will drive the creative, strategic and operational vision for the office, blending disruptive thinking with commercial muscle, and uniting people, purpose and performance under one roof.

    A 20-year veteran of the creative and digital trenches, Chaturvedi has played lead roles at Digitas, McCann, Ogilvy, and most recently as SVP and head of strategy at Edelman India. He’s the brain behind memorable brand narratives, from Voltas’ Murthy to Saffola’s wellness push and Zomato’s urban bite.

    Armed with a marketing degree and a background in psychology, Chaturvedi balances brand playbooks with books on inner journeys. When he’s not plotting business strategies, he’s plotting vegetables tending to his farm on Gurgaon’s edge, or hitting the highway for a thinking drive.

    “We are delighted to have Abhishek join us as the Head of our North operations. He brings with him not just a sharp strategic mind and a rich background in brand building, but also a deep understanding of how to connect data-led insights with meaningful storytelling. As we look to accelerate our momentum in Gurgaon, I believe his presence will help unlock new possibilities for both our clients and our teams. Just as importantly, Abhishek’s ability to inspire people and foster a strong cultural vision will be key in shaping a high-performing, future-ready office,” said TBWA India CEO Govind Pandey.

    Speaking on his new appointment, Abhishek said, “TBWA pairs worldwide disruption muscle with a start-up hunger. My early focus is simple – fuel our people with clear purpose and clear data, then let them punch above their weight for every client.”

    As TBWA sharpens its edge in India’s north, Chaturvedi’s appointment signals a move to blend strategic clarity with cultural depth, true to the agency’s call to disrupt, not decorate.

  • Adani Group shines a light with ‘Story of Suraj’, third film in #HumKarkeDikhateHain series

    Adani Group shines a light with ‘Story of Suraj’, third film in #HumKarkeDikhateHain series

    MUMBAI: The Adani Group is back with another spark of inspiration. The infrastructure giant has rolled out Story of Suraj, the third instalment in its emotionally resonant #HumKarkeDikhateHain campaign, spotlighting how clean energy is transforming everyday lives across India.

    Directed by Amit Sharma of Badhaai Ho fame and produced by Chrome Pictures, the film tells the story of Rakesh, a man who returns to his hometown only to find it aglow-literally and metaphorically—thanks to uninterrupted solar power. From blooming crops and buzzing classrooms to 24/7 hospitals, the town’s transformation reflects how renewable energy fuels more than just electricity-it powers possibilities.

    Conceptualised by Ogilvy India, the film is rooted in Adani Green Energy Ltd’s (AGEL) mission to build a cleaner, greener India. AGEL, among the world’s largest renewable energy companies, operates a vast network of solar and wind farms, and has become a cornerstone of India’s energy transition.

    Adani Group head – corporate branding Ajay Kakar said “At Adani, we are not just generating electricity—we are creating pathways for progress. This film reflects the real impact of solar energy on everyday life. The transformation of one town is emblematic of the change we’re enabling across India.”

    Ogilvy India chief advisor Piyush Pandey commented, “Adani adds one more human touch to technology with its new Solar energy film. Story of Suraj shines by showing how solar energy brings life-changing opportunities to communities, helping them build a brighter future.”

    The film will be amplified across TV, digital, radio, and social platforms, ensuring the sunshine reaches every screen.

    With Story of Suraj, Adani isn’t just talking infrastructure-it’s showing how solar power is sparking human potential, one sunbeam at a time.

  • Kyunki comeback: Star Plus breaks promo, revealing Tulsi’s return

    Kyunki comeback: Star Plus breaks promo, revealing Tulsi’s return

    MUMBAI: Star Plus is dialling up the hype, drama—and the nostalgia—with the long-awaited return of Kyunki Saas Bhi Kabhi Bahu Thi, 25 years after it first lit up Indian TV screens. The Hindi GEC dropped a two-part promo teasing the show’s revival, complete with a modern makeover, new characters, and a familiar voice that fans won’t forget.

    The promo opens with a family pitstop at a roadside dhaba. As the iconic title track of Kyunki plays, the father hums along, sparking memories of TV dinners and shared family moments. The conversation turns meta as the son mentions the show’s comeback, prompting speculation from all members—until the voice of Tulsi Virani breaks in.

    The second half of the teaser reveals Tulsi herself, watering a Tulsi plant and declaring: “We’ve had a 25-year relationship. It’s time we meet again.” With that, she greets viewers with a namaste and a promise: Kyunki returns 29 July at 10:30 pm on Star Plus and JioHotstar.

    “This isn’t just nostalgia—it’s a bold new chapter,” said Sumanta Bose, cluster head – Star Plus & Star Utsav, calling the series “an iconic title with a deep-rooted legacy, now reimagined for today’s audience.”

    The marketing engine is already in full swing. JioStar’s sales team has roped in P&G’s Tide as presenting sponsor, with Colgate and Fortune Soyabean Oil as co-powered by brands. Fortune Chakki Atta has signed on as digital sponsor.

    With buzz already building and brand deals locked in, Kyunki is poised to once again rule the living room.

    You can watch the promo here.

  • Gunjan Arora Mann takes charge as national vertical lead – ET B2B (Spotlight) at Times Internet

    Gunjan Arora Mann takes charge as national vertical lead – ET B2B (Spotlight) at Times Internet

    MUMBAI: Gunjan Arora Mann has stepped into a new role as national vertical lead – ET B2B (Spotlight) at Times Internet, marking a high-profile return to the Times Group. Based in Gurugram, she now spearheads branded content initiatives for The Economic Times’ B2B vertical, with a sharp focus on enterprise-led storytelling and strategic partnerships.

    Prior to this, Arora Mann was region head – branded content (North & East) at moneycontrol.com, where she spent nearly four years driving integrated campaigns and client-first content narratives. Her earlier stint with Bennett Coleman & Co. Ltd. saw her rise through the ranks across Delhi, Bengaluru and Gurugram as chief manager and vertical head, managing key sectors including telecom, tech and consumer durables.

    With two decades of experience across marquee agencies such as Mindshare, DDB Mudra Group and Digital Market Asia, Arora Mann is known for her ability to marry editorial flair with commercial agility. She also played pivotal roles in landmark industry events like Ad Asia 2011 and the World Magazine Congress.

    Her new role is set to supercharge ET Spotlight’s position as a content-led engine for India Inc. and beyond.

  • Anil Pandit steps up as managing partner – data strategy and partnerships at Publicis Media

    Anil Pandit steps up as managing partner – data strategy and partnerships at Publicis Media

    MUMBAI: Publicis Media has named Anil K Pandit as managing partner – data strategy and partnerships, cementing his rise as a key voice in India’s data-driven advertising evolution. The promotion marks a strategic pivot for the group as it sharpens focus on ethical innovation, data privacy, and future-ready partnerships.

    Pandit, who previously served as EVP – programmatic, data and tech for India, now leads efforts to align data transformation with privacy-safe alliances and responsible advertising frameworks. “The future revolves around connected data and collaboration, with trust at the core,” Pandit said, announcing the move.

    With over two decades of experience across Omnicom, MicroAd, People Interactive, and India Today, Pandit has built a formidable reputation as a programmatic pioneer and data governance advocate. He is also a regular voice in academia and policy, serving as guest faculty at IIM Bangalore, IMT Ghaziabad, and member of the MMA AI Advisory Council and IAB Tech Lab working groups.

    His appointment signals Publicis Media’s deepening investment in data infrastructure at a time when privacy, interoperability and AI-readiness are redefining the media and martech playbook.

  • Teamology Bags PR and Media Mandate for Premium Eyewear Brand Rawbare

    Teamology Bags PR and Media Mandate for Premium Eyewear Brand Rawbare

    In a major development in the branding and communication space, Teamology Softech and Media Services, one of India’s fastest-growing digital PR consultancies, has been awarded the PR and media mandate for Rawbare. Rawbare is a rapidly growing and trendsetting name in the premium eyewear market. Founded with a vision to redefine luxury and functionality in eyewear, Rawbare has quickly established itself as a go-to brand for the style-conscious generation. Known for its bold designs, flawless craftsmanship, Rawbare has expanded its footprint across metros and other cities with both online and offline presence.

    With this mandate, Teamology manages the digital PR and communications with media helping the brand in strategic brand positioning and influencer partnerships. Moreover, the team creates powerful narratives that effectively convey the brand’s message globally. This collaboration aims to elevate Rawbare’s visibility in competitive markets. Digital PR helps it to drive deeper engagement with its growing community of fashion-forward consumers.

    From L TO R ( Shahid Javed Ansari, Affan Ahmad, Harpreet Singh)

    From L TO R ( Shahid Javed Ansari, Affan Ahmad, Harpreet Singh)

    Speaking about the partnership, Affan Ahmad, Co-Founder and CEO of Rawbare, stated: “Teamology provides the perfect PR strategy, supported by their creative team. We’ve been following their work and truly admire how they’ve helped numerous brands establish market dominance. With this partnership, we’re confident that Rawbare will reach new heights, both in India and internationally.”

    Harpreet Singh, Co-Founder of Rawbare, added:

    “Partnering with Teamology is a strategic move to strengthen our brand presence. Their expertise in PR and creative approach aligns perfectly with our vision. We look forward to seeing how this collaboration helps Rawbare expand its reach and make a lasting impact in the eyewear industry.”

    Shahid Javed, Co-Founder of Rawbare, said:  
    “We’ve always believed that branding goes beyond just visibility — it’s about building a culture and emotional connection with your audience. We trust the innovative approaches of Teamology as they strengthen our connection with target customers. Their strategic moves have made them the perfect partner for our next growth phase.”

    Gulrez Alam, Director at Teamology, added:  
    “We feel honoured to collaborate with Rawbare – a brand that aligns perfectly with today’s demand for design and functionality. We focus on shaping clear brand messages and creating high-impact brand campaigns for Rawbare that drive meaningful engagement across all media platforms.”

    This collaboration represents another milestone for Teamology, which continues to build a strong portfolio across Fashion, Fintech, FMCG, and Lifestyle sectors, cementing its position as a trusted growth partner for new-age brands.

     

  • WPP Media South Asia hits reset with new leadership councils and client-first gameplan

    WPP Media South Asia hits reset with new leadership councils and client-first gameplan

    MUMBAI: WPP Media South Asia has officially turned the page on its GroupM chapter with a sweeping leadership overhaul, as it embraces a sharper, integrated model under WPP’s global media reset.

    The network’s new direction was internally announced this week, marking a bold step toward unified media, measurable outcomes, and future-ready innovation across India and South Asia.

    At the core of the transformation is a newly minted Executive Committee (ExCo), led by four presidents of client solutions — Priti Murthy, Ajay Gupte, Amin Lakhani, and Navin Khemka — who will jointly shape strategy, execution, and client delight across verticals.

    Supporting them is Vishandas Hardasani, continuing as chief finance officer, ensuring compliance and commercial rigour.

    In new, focused roles:

    ●    Upali Nag steps in as president – strategy, tasked with steering high-impact client programmes.

    ●    Vishal Jacob takes charge of Choreograph as president, scaling data and tech capabilities.

    ●    Ashwin Padmanabhan, now chief operating officer, will turbocharge execution across media buying, commerce, content, and sports.

    ●    Praseed Prasad, as president, growth & marketing, will focus on emerging categories, SMBs, startups and lead mOutcome initiatives.

    In tandem with the ExCo, WPP Media South Asia also launched the WPP Media Leadership Council (WLC), featuring a high-powered bench including Ajey Mehta, Atique Kazi, Ruchi Mathur, Shekhar Banerjee, Snehi Jha, Vinit Karnik, Manini Chakraborty, Namrata Mehra, Muralidhar T, Parveen Sheikh, and Rohit Sule.

    This cohort will focus on cohesion, culture, and capability-building to ensure WPP Media’s new architecture translates to real business wins.

    Prasanth Kumar continues to lead operations in India and Sri Lanka, anchoring both ExCo and WLC as they execute WPP’s new-age blueprint. A chief people officer appointment is also said to be in the works, hinting at a stronger push towards people-first transformation, learning, and leadership.

    With this structural shake-up, WPP Media South Asia isn’t just repositioning for the AI era — it’s building a battle-ready blueprint for the future of media.

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  • Instamart to deliver JioBharat and JioPhone Prima Phones in just 10 minutes across 95 cities

    Instamart to deliver JioBharat and JioPhone Prima Phones in just 10 minutes across 95 cities

    MUMBAI: Instamart, India’s pioneering quick commerce platform, has partnered with Jio to launch the telecom giant’s popular mobile phones on its platform. Now customers across 95 cities in India can order JioBharat and JioPhone Prima2 phones on Instamart and have them delivered to their doorstep in minutes, a first-of-its-kind launch on a quick commerce platform.

    The models available as part of this launch include the JioBharat V4 and JioPhone Prima2 in the range of Rs 799 and Rs 2799, making them extremely affordable and accessible to Instamart’s consumers Whether for staying connected, gifting a loved one, or as a reliable secondary device, users across metros, tier 2, 3 and 4 cities can now access Jio’s value-driven mobile phones with unmatched speed and convenience through Instamart.

    On this partnership, Instamart CBO Hari Kumar G said, “At Instamart, we are continuously redefining the role of quick commerce in everyday life. Our partnership with Jio marks a significant step in making essential technology, like phones, more accessible than ever. By enabling the instant delivery of Jio phones across 95 cities, we’re not just offering convenience; we’re partnering with Jio to bring affordable connectivity and digital access closer to millions, within minutes.”

    Reliance Jio Infocomm Ltd president Sunil Dutt said, “This strategic partnership with Instamart marks yet another step in our mission to empower every Indian with affordable digital connectivity. By making our popular JioBharat and Prima phones available for instant delivery across 95 cities, we are ensuring that the power of the internet and digital connectivity reaches our users within minutes. It’s about bringing the digital revolution directly to every doorstep, faster than ever before.”

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  • MP Tak Hosts ‘Baithak’ with Key Political Voices of Madhya Pradesh

    MP Tak Hosts ‘Baithak’ with Key Political Voices of Madhya Pradesh

    MUMBAI: MP Tak, the digital-first news platform from the India Today Group, is hosting its flagship event ‘MP Tak Baithak’ today in Bhopal. The Baithak is a platform for meaningful dialogue that brings together some of the most prominent voices from Madhya Pradesh’s political and cultural landscape to engage in candid conversations around governance, development, and pressing regional issues.

    The event features a distinguished lineup of speakers including Chief Minister Dr. Mohan Yadav, BJP State President Hemant Khandelwal, Urban Development Minister Kailash Vijayvargiya, Leader of Opposition Umang Singhar, Deputy Chief Minister Rajendra Shukla, and Minister of Sports & Cooperation Vishvas Sarang. Also joining the conversation are OBC & Minorities Minister Krishna Gaur, senior Congress leader Laxman Singh, Congress MLA Vikrant Bhuria, and Olympic bronze medalist in hockey Vivek Sagar. Adding a cultural dimension to the Baithak are renowned poets Jani Bairagi and Mahendra Madhur.

    Commenting on the initiative, Milind Khandekar, Managing Editor of TAK Channels, said: “MP Tak Baithak reflects our commitment to amplifying voices from the heart of Madhya Pradesh. As a platform rooted in the state’s political and cultural fabric, we aim to facilitate conversations that matter — directly with the key stakeholders. The overwhelming support from our viewers encourages us to create more such spaces that connect policy with people and highlight local issues through credible digital journalism.”

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  • Project Worldwide taps Rasheed Sait and Neha Lobo for top roles

    Project Worldwide taps Rasheed Sait and Neha Lobo for top roles

    MUMBAI: Project Worldwide is getting serious about India’s marketing boom. In a move designed to fire up its growth engines across South Asia, the company has appointed Rasheed Sait as chief growth officer, India/South Asia, and brought in Neha Lobo as managing director of GPJ India, its flagship experiential agency.

    The double announcement signals a renewed focus on scale, strategy and storytelling in one of the world’s most dynamic consumer markets.

    A name synonymous with George P. Johnson (GPJ) India, Sait now steps into a broader role across Project Worldwide’s South Asia operations. As chief growth officer, he will oversee new business development, M&A, and the expansion of a Centre of Excellence in Bengaluru, while continuing to advise GPJ India and sit on its board.

    “Rasheed’s ability to build high performance teams, his entrepreneurial spirit, combined with a unique ability to straddle strategy with creativity, has been instrumental in GPJ India establishing itself as a trusted advisor to a number of our global and local clients. His deep knowledge of the India/South Asia market makes him the ideal candidate to bring our vision to life,” said Project Worldwide CEO Chris Meyer.

    Replacing Sait at the helm of GPJ India is seasoned marketing pro Neha Lobo, whose 25-year career spans leadership roles at IBM, including APAC stints in digital marketing and sales development. Known for building high-performing teams and client-centric growth models, Lobo is now tasked with scaling GPJ India’s offering and cementing its spot at the top of the experiential food chain.

    “We are thrilled to welcome Neha Lobo to the GPJ India family,” said George P. Johnson CEO Fiona Burder. “Her transformational leadership, deep industry knowledge, and passion for creating engaging experiences make her the ideal person to lead GPJ India into its next phase of growth. We are confident that under her guidance, GPJ India will continue to push the boundaries of experiential marketing and deliver exceptional value to our clients.”

    Together, Sait and Lobo form a high-powered duo primed to steer Project Worldwide’s next wave in India. As the market heats up, the agency is betting big on local know-how and global ambition—with zero plans to play it safe.

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