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  • Fenesta cracks open a leaky laugh this monsoon with its new film

    Fenesta cracks open a leaky laugh this monsoon with its new film

    MUMBAI: Fenesta is bringing humour to the downpour with a new campaign that finds comedy in a common monsoon catastrophe, a leaky window.

    Titled ‘Keep the Rain Out with Fenesta Windows & Doors’, the film is the latest instalment of the brand’s ongoing ‘Fine. Finer. Fenesta’ campaign. Conceptualised and directed by Titus Upputuru, the spot captures a hilariously relatable moment, a man returns home to a puddle on the floor, blames the family dog for an indoor accident, only to discover the real culprit is a dodgy old window.

    Cue punchline: “Windows leaking again? Time to switch to Fenesta.”

    Delivered with deadpan wit and monsoon flair, the ad makes a splash while spotlighting Fenesta’s engineered-for-India windows built to keep water, noise and dust out with advanced multi-chamber profiles and airtight seals.

    Speaking of the campaign, Fenesta head of marketing, Susmita Nag said, “This campaign takes a playful spin on a very real seasonal concern. At Fenesta, we believe the rains should be a joy, not a hassle. ‘Fine. Finer. Fenesta’ isn’t just about showcasing our windows; it’s about highlighting the assurance they bring. Our precision-engineered uPVC and aluminium systems are built for Indian homes and Indian monsoons with multi-chambered profiles and advanced sealing that guard against water seepage, noise, and dust. It’s where cutting-edge engineering meets everyday comfort, keeping your home dry, peaceful, and elegant, rain or shine.”

    Director Titus Upputuru added, “I absolutely love the rains—they bring romance, chai, and pakoras. But without good windows and doors, they can cause havoc indoors. That’s where Fenesta comes in, ensuring rains stay beautiful. It was a joy directing this film— From directing Charlie to showing how maids are enjoying a whole new power and attitude in urban households. A super fun shoot all around!”

    With rising consumer demand for durable, design-forward home solutions that hold up in every season, Fenesta’s film lands as both a reminder and a nudge if your window leaks more than your roof, it might be time to call in the experts.

    Now live across YouTube, Instagram, Facebook, and LinkedIn, the campaign marries brand wit with seasonal insight, proving once again that sometimes, the best way to fix a leak is with a laugh.

  • Premier League kicks off creative goal with Adobe AI-powered fandom

    Premier League kicks off creative goal with Adobe AI-powered fandom

    MUMBAI: It’s not just the players bringing flair to the pitch now, thanks to Adobe, the fans can too. In a landmark partnership announced at Adobe Summit London, Adobe and the Premier League have teamed up to supercharge the world’s most-watched football league with AI-driven digital experiences putting the power of creativity and personalisation directly in the hands of its 1.8 billion global fans.

    With tools like Adobe Express and Firefly generative AI integrated into the League’s platforms, fans will soon be designing custom Fantasy Premier League kits, badges and standout social content with just a few prompts. Whether it’s editing matchday photos or crafting short-form highlight reels, Adobe is helping fans channel their inner creative midfielder.

    For the 2025/26 season, Fantasy Premier League managers can personalise their team identities using Adobe Express, complete with exclusive Premier League templates and safe-to-use generative AI trained on licensed and public domain content. This marks the first time fans can visually express their support on such a bespoke level taking personal fandom to a whole new pitch.

    But the partnership doesn’t stop at creativity. Using Adobe’s Experience Platform, Real-Time Customer Data Platform, and Journey Optimizer, the League can now send personalised notifications, geolocation-based updates, and even tailor fan experiences across web, app and email based on individual behaviours and preferences.

    For example, Fantasy managers might receive instant updates on player performances or push notifications triggered when they enter a stadium. With Adobe’s AI agents, the League can generate on-brand content and marketing at scale, serve hyper-relevant video clips (say, just your favourite striker’s best goals), and analyse which content fosters deeper loyalty.

    “Adobe AI is helping fans shape how they experience and share the drama of the Premier League,” said Adobe enterprise CMO Rachel Thornton. “Whether it’s Fantasy content or real-time alerts, we’re putting creativity in every supporter’s hands.”

    Premier League chief commercial officer Will Brass added, “This partnership lets us truly tailor the experience for fans however they follow the game, wherever they are in the world.”

    From tactical data to TikTok-ready content, the Premier League’s digital playbook is evolving and this time, the fans are writing the script.

  • OPPO India launches second edition of LUMO photography awards

    OPPO India launches second edition of LUMO photography awards

    MUMBAI: Oppo India is back with its click-worthy competition — the second edition of the ‘Photography Awards’ powered by Lumo, a rebranded version of the company’s “Imagine IF” platform. And this year, things just got culturally cooler with a brand-new category: ‘Super Culture Moment’, in collaboration with Discovery Channel.

    Under the theme ‘Super Every Moment’, the contest calls on budding photographers to capture life’s everyday brilliance through the lens of an Oppo smartphone. From street snaps to cultural moments, the awards aim to blend storytelling with shutter speed, powered by Oppo’s cutting-edge imaging tech.

    Oppo India head of product & digital marketing Sushant Vashistha said, “Lumo is our ode to creativity — a platform where every image tells a story, and every story becomes a moment of magic. The first edition, Imagine iF, received thousands of stunning submissions from across India. It laid the foundation for this year’s competition, powered by Lumo. This season, we aim to celebrate not just the outcome but the creative journey behind every powerful visual, powered by Oppo’s imaging technology.”

    Joining the jury bench are Joseph Radhik, ace wedding photographer, and Vikram Channa, vice president of Warner Bros. Discovery, ensuring every frame is judged with both artistic depth and cultural nuance.

    Nine categories including Super Snap, Youth, Me, Live, Vibe, Story, Connection, Environs and the newly added Culture, offer participants plenty of room to play. Round 1 will shortlist 50 finalists, who’ll then go head-to-head in Round 2 using the Oppo Find X8 Pro for a real-world creative challenge.

    Following seven lakh entries globally in 2023 and 34,000 entries from India in 2024, the 2025 edition is shaping up to be a blockbuster. Entries are now open for Indian citizens aged 18 and above. All you need is a keen eye, a great story, and an Oppo in hand. Visit lumo.oppo.com/in to get in the frame.

  • Ram Madhvani takes a virtual leap of faith with India’s first mythological AI-VR universe

    Ram Madhvani takes a virtual leap of faith with India’s first mythological AI-VR universe

    MUMBAI: Ram Madhvani, the maverick behind Neerja and Aarya, is swapping film reels for headsets with the launch of Equinox Virtual — India’s first AI-powered spiritual and mythological VR content universe. Kicking things off is a jaw-dropping AI-driven adaptation of the Bhagavad Gita, already in private preview and promising to teleport audiences straight into the heart of the Kurukshetra battlefield, all without leaving their living room.

    But this is no one-off experiment. With 24 more films in the pipeline and an audacious target of 100 VR titles by 2028, Madhvani is building what could be the most ambitious fusion of technology, tradition, and theology ever attempted in Indian entertainment.

    “In theatres, we experience magic. At home, we have scale and comfort. But in personal viewing, we are often watching stories on split screens, sharing attention with emails, calls, or messages,” said Equinox Virtual co-founder Ram Madhvani. “With VR, especially powered by AI, we have a chance to restore the sanctity of immersive storytelling—even in a solitary experience. And what better canvas than our own epics that have lived through centuries—spiritual texts that remain culturally resonant to this day?”

    The Equinox slate isn’t just myth for myth’s sake, it’s a meditative deep-dive into spirituality, devotion, and Indian culture, designed for the headset generation. Think cosmic narratives, AI-built temples, immersive meditations, and Gita verses wrapped in digital wonder.

    Known for his Cannes Lions, National Awards, and a knack for turning ideas into impact, Madhvani is now scripting what may be his boldest chapter yet, one where Ram meets RAM, and dharma goes digital.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

     

  • Maybelline drops Teddy Tint bomb in Mumbai with CGI-powered Dabbawala

    Maybelline drops Teddy Tint bomb in Mumbai with CGI-powered Dabbawala

    MUMBAI: Maybelline New York and Posterscope India have painted Mumbai nude — literally and virtually — with the launch of Super Stay Teddy Tint – Nude Drop, a plush 11-shade lip tint collection that just got a larger-than-life debut with hyperreal CGI billboards.

    The campaign, brought to life by dentsu’s OOH specialist Posterscope, delivered a digital-first spectacle by fusing cutting-edge CGI with the warm nostalgia of Mumbai’s iconic Dabbawalas. These everyday heroes became the unexpected — and loveable — ambassadors of soft glam, starring in a seven-day CGI production that transformed the city’s skyline into a moving makeup marvel.

    Designed to tug at the heart and scroll-stopping enough to trend, the visual narrative reimagined the Teddy Tint’s soft-but-bold vibe through the lens of Mumbai’s cultural pride, marrying beauty with believability in a way that felt rooted yet global.

    Posterscope India CEO Imtiyaz Vilatra said, “This campaign was built on insight-led storytelling that connects emotionally and visually. CGI gave us the flexibility to craft an experience that felt both imaginative and rooted in local emotion. Bringing together a global beauty icon and an everyday Mumbai symbol allowed us to tell a story that was personal, timely, and unforgettable.”

    With a mix of emotional storytelling and tech swagger, Maybelline’s campaign wasn’t just lipstick on a billboard, it was a CGI glow-up for the Indian beauty playbook.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • WPP names Microsoft executive Cindy Rose as new chief executive

    WPP names Microsoft executive Cindy Rose as new chief executive

    MUMBAI: WPP  today announced a significant leadership change, appointing Cindy Rose as its new chief executive officer, effective 1 September 2025. She will succeed Mark Read, who steps down on the same date after a 30-year tenure with the company, including seven years as CEO.  Read will assist  Rose with the transition until the end of the year.

    Rose brings extensive experience from the technology, telecommunications, media, entertainment, and creative industries. For the past nine years, she has held senior leadership roles at Microsoft, most recently as chief operating officer, global enterprise, where she focused on leveraging digital technology and AI for business transformation. Before this, she served as president of Microsoft Western Europe and CEO of Microsoft UK.

    Her impressive career also includes leadership positions at Vodafone (managing director, UK consumer 
    business) and Virgin Media (executive director, digital entertainment and media sales). She spent 15 years at The Walt Disney Co, culminating as senior vice president and managing director of Disney Interactive Media Group, EMEA.

    Rose has been a non-executive director on the WPP board since 2019, giving her an intimate understanding of the company’s operations. An alumna of Columbia University and New York Law School, she also serves as an advisory board member at Imperial College Business School and McLaren Racing. Holding both British and American citizenship, she will split her time between London and New York. In recognition of her services to UK technology, she was awarded an OBE in the 2019 New Year Honours.

    WPP chair Philip Jansen said:
    “Cindy is an outstanding and inspirational business leader with extensive experience at some of the world’s most recognised companies and a track record of growing large-scale businesses. She has led multi-billion-dollar operations across the UK, EMEA and globally, built enduring client relationships and delivered growth in both enterprise and consumer environments. 

    “Cindy has supported the digital transformation of large enterprises around the world – including embracing AI to create new customer experiences, business models and revenue streams. Her expertise in this landscape will be hugely valuable to WPP as the industry navigates fundamental changes and macroeconomic uncertainty. Cindy’s appointment follows a thorough selection process that considered both internal and external candidates. As an existing Board member she understands our business and the needs of our clients, and we look forward to working with her in her new role as CEO.

    “As he hands over to Cindy, I would like to reiterate my sincere thanks to Mark for his tireless commitment during more than 30 years with WPP and in particular the progress he has made to modernise, simplify and transform the company over the last seven years as CEO. On behalf of the Board and the company as a whole I wish him all the very best for the future.”

    Rose expressed her excitement about returning to the creative industries.  

    She said: “WPP is a company I know and love – not only from my six years on the Board but as a client and partner for many years before that – and I couldn’t be happier or more excited to be appointed as CEO. I began my career in the creative industries and this feels like coming home. 

    “There are so many opportunities ahead for WPP. We have and continue to build market-leading AI capabilities, alongside an unrivalled reputation for creative excellence and a preeminent client list. WPP has the most brilliant, talented, creative people and I can’t wait to write the company’s next chapter together.

    “I am grateful to Mark for his many contributions to the business over the years and I look forward to working together to ensure a smooth handover.”

    Mark Read said:

    “Having worked closely with Cindy for the last six years, I am delighted to see her appointed as CEO of WPP. From her time on the Board, she has real insight into our business and knows many of our clients, people and partners around the world. 

    “She brings deep experience of technology and AI and its transformational impact on business, and has successfully run large global organisations with talent at their core. After seven years as CEO, I know that I am leaving WPP in excellent hands.”

  • Consumr.ai ropes in Jaishree Agrawal to power its AI Twins play

    Consumr.ai ropes in Jaishree Agrawal to power its AI Twins play

    MUMBAI: Consumr.ai, the fast-rising consumer intelligence disruptor, has appointed Jaishree Agrawal as commercial lead – consumer insights to supercharge adoption of its flagship product, AI Twins — digital replicas of consumer behaviour that simulate decisions and fast-track brand growth.

    A veteran with over 16 years in market research, Jaishree joins from NielsenIQ BASES, where she was celebrated for commercial excellence and aligning insights to real-world business wins for Indian and global brands.

    At Consumr.ai, she will lead commercial strategy and client partnerships, helping brands ditch dated surveys in favour of real-time, always-on, AI-powered intelligence. The platform’s AI Twins offer marketers the ability to simulate purchase decisions, test creatives, optimise media, and validate innovations, all before going to market.

    “We’re thrilled to welcome Jaishree to the Consumr.ai family,” said Consumr.ai co-founder Vivek Bhargava. “Her depth of experience and consultative approach is a perfect fit as we build a platform that serves as a real-time, always-on research engine for brands. Jaishree will be instrumental in helping marketers unlock the full potential of AI Twins across business functions.”

    After debuting in the US, the platform has expanded into India, the Middle East, and Australia, with an eye on becoming the global benchmark in AI-native decision intelligence.

    Jaishree’s appointment marks a bold step in Consumr.ai’s mission to marry insight with innovation and replace traditional research with tools that think (and react) as fast as the consumer.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Elon Musk’s Starlink clears final regulatory hurdle in India

    Elon Musk’s Starlink clears final regulatory hurdle in India

    MUMBAI: Elon Musk’s satellite internet venture Starlink has finally received the green light from India’s space regulator, In-Space, clearing the last major regulatory roadblock to launch commercial operations in the country.

    On 8 July, the Indian National Space Promotion and Authorisation Centre (In-Space) Igranted Starlink permission to operate its Gen1 non-Indian GSO and NGSO satellite constellation for broadband services over Indian territory. The authorisation is valid until July 7, 2030.

    The nod includes specific frequency band allocations. For gateway beams, Starlink can use uplink bands of 27.5–29.1 GHz and 29.5–30 GHz, and downlink bands of 17.8–18.6 GHz and 18.8–19.3 GHz. For user terminals, the uplink band is 14.0–14.5 GHz (LHCP), while the downlink is 10.7–12.7 GHz (RHCP).

    The approval follows Starlink’s receipt of a Global Mobile Personal Communication by Satellite (GMPCS) licence from the department of telecommunications (DoT), positioning it as the third player—after Eutelsat-OneWeb and Reliance Jio—to secure full clearance to provide satellite broadband in India.

    Next on the to-do list: acquiring administrative spectrum from the government, setting up ground stations, and passing security compliance trials. Starlink plans to establish three gateway stations across the country as part of its rollout.

    Sources say the DoT will soon allocate trial spectrum to facilitate security demonstrations. Final spectrum pricing and allocation guidelines are also expected shortly, following recent recommendations from TRAI.

    Starlink has already inked deals with Indian VSAT providers, signalling a B2B and B2G push ahead of a consumer rollout. Insiders hint that Starlink could soon begin offering direct-to-consumer connections via its website, though pricing is still under wraps. A promotional plan pegged at Rs 840 per month is reportedly on the table, but not officially confirmed.

    The road to India hasn’t been easy. Starlink has waited since 2022 for regulatory approvals, facing national security concerns and policy disputes with Jio over spectrum allocation. Eventually, the government backed Musk’s view that satellite spectrum should be assigned, not auctioned.

    Meanwhile, Amazon’s rival satcom venture, Project Kuiper, remains stuck in regulatory limbo. Despite completing operational and security checks, its application is still under review. Kuiper is proposing a more ambitious infrastructure plan, including 10 gateways and PoPs in Mumbai and Chennai—well ahead of Starlink’s three.

    India, the world’s second-largest internet market, is shaping up as a critical battleground for satellite broadband. With Musk’s firm now officially in the race, the stage is set for a high-stakes space-age showdown.