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  • Ajit Varghese heads back to Madison as partner and CEO

    Ajit Varghese heads back to Madison as partner and CEO

    MUMBAI: Ajit Varghese is set to return to the world of advertising, taking the reins at Sam Balsara’s Madison as partner and chief executive officer. The move marks a homecoming for Varghese, who cut his teeth at the agency before a globe-spanning career across media and tech.

    Varghese had only recently been chief revenue officer at Jiostar, the Reliance–Disney joint venture, a role he held for seven months. Before that he led ad sales for the Walt Disney Company in India (2023–24) and served as chief commercial officer at ShareChat and Moj (2020–22), where he drove a 7x revenue surge and helped turbocharge growth in Bharat-focused social media and short video.

    His longest stint was at WPP, where he rose from managing director of Maxus South Asia to global president of Wavemaker, overseeing 3,000 staff across 50 markets. Along the way, he delivered double-digit bottom-line growth, launched new digital and data-driven practices, and notched a string of industry awards.

    Varghese began his career at Madison in 1999, climbing to chief operating officer before leaving in 2006. Back then, he helped Coca-Cola triple its media budget in India and added marquee clients such as McDonald’s, Asian Paints, and Axis Bank.

    His return signals Madison’s intent to sharpen its edge in a market that is once again in flux.

  • Zee TV brings big relief to the middle class this monsoon

    Zee TV brings big relief to the middle class this monsoon

    MUMBAI: The Indian middle-class family runs on the unshakeable values of bachat, budget, ration, EMIs, and month-end jugaad. Every rupee matters; whether it’s choosing a sim recharge over a snack or holding back on a purchase to save for the future. In this world, ₹2 may seem trivial to some, but for a middle-class person, it holds real weight.

    Zee TV, through its renewed brand philosophy Aapka Apna Zee TV, resonates deeply with these lived experiences. And through its recently launched fiction show Tumm Se Tumm Tak, it brought to life a character like Anu — a girl rooted in practicality, self-respect, and middle-class sensibilities. In a moment that struck a chord with viewers, Anu argued with a rickshaw driver over ₹2 change, firmly saying: “Agar ek crore mein do rupaye kam ho gaye, toh woh ek crore nahi hota.” This moment stayed with Aryavardhan, the male lead, and changed his outlook — leading him to launch a product with a ₹2 discount on mobile recharge, which ultimately transformed his telecommunication business.

    An extension to this thought, Zee TV’s latest initiative brings a heartfelt gesture to the streets of Mumbai, Delhi, and Lucknow, distributing raincoats for just ₹2 to women and daily-wage earners who brave the rains every day. For many, especially women, walking around in drenched clothes can be uncomfortable and even embarrassing. More than a distribution drive, this is about empathy, making a necessity accessible while preserving dignity and a sense of ownership. That ₹2 isn’t just symbolic; it’s a powerful nod to the reality that ₹2 bhi bohot badi cheez hoti hai.

    Adding authenticity to the campaign, actor Niharika Chouksey, who plays Anu in Tumm Se Tumm Tak, joined the initiative in Mumbai. Her character and her iconic line mirrors the philosophy behind this entire drive.

    Zee TV chief channel officer, Mangesh Kulkarni said, “At Zee TV, we believe entertainment is only one part of our connection with the audience. The real bond is built on shared experiences, emotions, and mutual care. With our brand philosophy ‘Aapka Apna Zee TV’, we wanted to step into the lives of our viewers in a more tangible way. The ₹2 raincoat drive is a heartfelt gesture that brings our care for the audience to life. With this, we’re not just telling stories; we’re living our values.”

    Niharika Chouksey, aka Anu from Tumm Se Tumm Tak, shared: “I am honoured to be a part of this initiative by Zee TV. As Anu, and even in real life, I’ve seen how small things can make a big difference. For many women working through the rains, a simple raincoat isn’t just protection; it’s a layer of comfort and dignity. And when it comes at just ₹2, it becomes a powerful reminder that even the smallest amount can make a big difference — because ₹2 bhi bohot badi cheez hoti hai.”

  • Rabitat unveils Its latest Rakshbandhan campaign – ‘It’s the Little Crimes That Count’

    Rabitat unveils Its latest Rakshbandhan campaign – ‘It’s the Little Crimes That Count’

    MUMBAI: Rabitat has unveiled its latest Raksha Bandhan campaign titled, “It’s the Little Crimes That Count.” With this campaign, Rabitat is stepping into the season with humour, honesty, and a limited-edition festive hamper titled, “the Rabitat Rakhi Hamper”, acknowledging the silent economics of sibling life, where everything you own is also unofficially theirs.

    For India, Raksha Bandhan is a celebration of a bond that’s built on love, mischief, and lifelong camaraderie. For Rabitat, it marks an opportunity to design products that honour this bond in ways that feel fresh, meaningful, and joyfully nostalgic. Curated to inspire lasting rituals and joyful moments, the kits consciously replace sugar rushes and plastic clutter with products built for joy, utility, and shelf life. Every box includes a Rakhi, a Rakhi Ritual Kit, a custom Sibling Tax Card (a playful take on sibling bingo), a photo frame, and a curated mix of Rabitat’s everyday bestsellers.

    Commenting on the launch, Rabitat co-founder Sumit Suneja said, “Every sibling story is part crime, part comedy, and 100% chaos. It’s these unchanging truths that shape the kind of intent-led experiences we create at Rabitat. This Rakhi, we wanted to move gifting away from the usual suspects of sugar, plastic, and lead into experiences that celebrate modern siblinghood. Knowing we are laying foundational layers for the next generation of Indian families, Rabitat hopes to spark traditions that are as emotionally resonant as they are smartly designed; the kind kids will remember, and parents will be proud to pass on.”

    The campaign draws from a truth all parents know too well: nothing in a sibling household is safe. From lunch boxes raided on the sly to stationery that mysteriously migrates, sibling “taxation” is real. Rather than tame it, Rabitat chooses to honour it, turning these petty moments into powerful rituals of bonding and banter.

    To take the story beyond the box, Rabitat is teaming up with a host of beloved mom-influencers like Ishita Dutta, Smriti Khanna, Kishwer Merchant, and many more across platforms such as Instagram to share slice-of-life sibling tales. Adding to the momentum, Rabitat is also collaborating with FilterCopy to bring these real, relatable moments to life through heartwarming storytelling. Together, these content pieces echo a fresh Rakhi sentiment, one that’s rooted in realism, full of character, and reflective of how Indian parents and kids truly celebrate today.

    As families seek safer, more thoughtful alternatives to traditional festive options, Rabitat’s Rakhi hampers emerge as a refreshing pick for the season. By turning sibling tussles into Rakhi-ready rituals, the brand proves that good design and great storytelling belong at the heart of every celebration. 

  • Assembly gets its first India CEO: Alap Ghosh steps up to the plate

    Assembly gets its first India CEO: Alap Ghosh steps up to the plate

    MUMBAI: In a move that’s set to assemble a formidable force in the Indian media landscape, Assembly, the global omnichannel media agency under the Stagwell network, has appointed Alap Ghosh as its inaugural CEO for India. Based in Mumbai, Ghosh will officially take the reins on 1 August 2025, reporting directly to Matt Adams, global chief operating officer of Assembly.

    Ghosh, a digital doyen with over 25 years under his belt, brings a wealth of expertise across the digital ecosystem, having navigated the intricate worlds of advertising technology, marketing technology, and programmatic platforms throughout his illustrious career. He joins Assembly after a stint at Google India, where he was the head of data and technology partnerships, a role that saw him spearhead marketing technology and digital innovation for Google’s enterprise partners and clients. His resume also boasts leadership roles at Jellyfish and even a successful data consultancy he founded himself, giving him a panoramic view across supply, demand, innovation, and revenue functions. With a proven knack for building teams, scaling operations, and driving digital advancement, Ghosh is clearly the right fit to usher in Assembly’s next phase of growth in India.

    In his fresh new role, Ghosh will be tasked with knitting together Assembly’s media operations across Mumbai and Bangalore, forging a unified offering that spans media, creative, technology, and commerce. His leadership will be pivotal in accelerating growth and crafting more interconnected omnichannel experiences that promise to make brands truly perform across the region. It seems Assembly is all set to build something truly special.

    “Alap’s appointment marks an exciting new chapter for Assembly in India,” said Assembly Global CEO Rick Acampora. “India is an important growth market for Assembly and for many of our global clients, and we’re committed to realizing its full potential. Alap brings the right mix of crosssector experience and proven leadership to help us build something genuinely differentiated in this region.”

    “I’m excited to join Assembly at such a pivotal moment for Assembly and for India,” said Ghosh. “By bringing our teams together, with one vision and voice, we can create something bold, unified, and fit for purpose for what’s next for India. India is moving fast creatively, culturally, and digitally and we have a real opportunity to build an offering that delivers for today’s clients and sets a new benchmark for what’s possible in this market’s future.”   
     

  • Ajit Varghese exits JioStar less than a year into top revenue role

    Ajit Varghese exits JioStar less than a year into top revenue role

    MUMBAI: Ajit Varghese has quit as head of revenue, entertainment and international at JioStar, the Reliance–Disney joint venture created in November 2024. His departure, confirmed via an internal memo, comes under a year after he was brought in to drive monetisation across television, digital and overseas businesses.

    Mahesh Shetty, currently head of  revenue for the 90 plus channels and JioHotstar for large client universe which acounts for more than 80 per cent of the platform’s income will take charge of the entertainment revenue mandate. A Viacom18 alumnus, Shetty has more than 20 years’ experience in media sales, including a stint as head of network sales.

    Varghese, a veteran with over three decades in advertising and media, joined Disney Star in January 2023 to head network sales before moving to JioStar. He earlier led monetisation at ShareChat and Moj, and spent over a decade at WPP, where he rose to global president of Wavemaker.

    He was recently awarded with an Indian Telly Award for his performance as head of revenue. 
    Industry watchers are now keenly awaiting Varghese’s next move, given his track record of steering businesses through transformation across agencies, broadcasters and digital platforms.

  • Essential Car Insurance Terms to Understand Before the Monsoon

    Essential Car Insurance Terms to Understand Before the Monsoon

    The Indian monsoon season is generally accompanied by torrential rainfall, floods, landslides, hailstorms and high humidity. All these can seriously damage your car, causing corrosion, engine failure, water ingress, short circuit and sudden breakdown. Having a clear understanding of your car insurance terms can help you avoid expensive surprises during claim registration. Buying car insurance online during the monsoon season makes it easy to check what different plans offer in terms of coverage and claim settlement, review premiums from multiple insurers, compare add-ons and purchase policies without any delay.

    Introduction

    Rain after the sweltering summer months is very refreshing and calming. However, they also come with unique challenges for car owners, especially those living in flood-prone areas. Potholes, water-logged streets, unexpected floods, storms and stalled engines are common during this season, and they can turn your daily travel into a costly nightmare almost instantly. 

    Your repair cost can spike, and insurance claims may not go through if your policy isn’t clear enough or updated. That’s why getting the right car insurance online and understanding its terms can make all the difference. This guide breaks down important insurance terms and offers clear explanations, so you are sufficiently prepared before the skies burst open.

    Car Insurance Terms You Need to Know Before the Monsoon

    Knowing what your car insurance covers, what it doesn’t and how to upgrade it for monsoon-prone areas can help you make the best decision during renewal.

    1.  Types of Coverages

    Third-Party Car Insurance: This plan financially and legally covers the damages your vehicle causes to other individuals or their property. The third-party car insurance is mandatory by law under the Motor Act, 1988, but it doesn’t protect your vehicle from monsoon damage.

    Comprehensive Insurance: It is a complete and customisable plan that covers both third-party liabilities and own car damages. This broader protection is beneficial during the monsoon season when your vehicle faces multiple risks simultaneously, including floods and fire from a short circuit.

    Personal Accident Cover: This cover offers financial protection if you suffer injuries in an accident. It pays ambulance charges and medical expenses and provides compensation for permanent disability or death.

    2.  Insurance Declared Value (IDV)

    IDV is your car’s current market value as determined by your insurance company. It is the maximum amount the insurance company will pay if your car is completely damaged or stolen.  
    Your IDV decreases each year due to depreciation – a new car’s IDV is about 95% of its showroom price. Note that choosing a higher IDV means paying higher premiums, but it also means better compensation during claims.

    3.  Add-Ons for Riders for the Monsoons

    Here are a few useful add-ons you must consider if you live in a heavy monsoon-prone area:

    Engine Protection Cover: This add-on protects your engine from water damage. Standard comprehensive policies don’t cover a hydrostatic lock, where water enters your engine cylinders.

    Zero Depreciation Cover: This cover ensures you receive the full claim amount without depreciation deductions. 

    Roadside Assistance: It provides emergency services like towing, battery jump-start and flat tyre replacement if you are stranded in a waterlogged area. This cover is valuable for people living in remote areas or hill stations.

    Consumables Cover: This useful add-on pays for items like engine oil, nuts, bolts, coolant and brake fluid, which often need replacement after water damage. These costs, usually not covered in standard comprehensive car insurance policies, can add up significantly during claims.

    You can only top up your comprehensive insurance with these add-ons and not third-party or personal cover. Riders can be added at the time of policy purchase or renewal.

    4. Deductibles

    Deductibles are the amount you pay from your pocket before the insurer covers the rest during a claim settlement. This amount is decided when you renew or buy the policy.

    Lower deductibles mean higher premiums, but you’ll pay less during claims. There are two types of deductibles:

    .  Compulsory deductible: This amount is fixed by the insurer based on your claim history and car make and model. 

    .  Voluntary deductible: It is a higher out-of-pocket amount you choose in exchange for a lower premium.

    Know your deductible amount so you are not surprised during claims, especially if there are chances of making multiple claims. In addition, consider your financial capacity when deciding on the voluntary deductible.

    Tips to Protect Your Car Insurance During Monsoon

    Use these steps to make sure your insurance helps you when you need it most.

    1. Document Car Condition: Take photographs of existing scratches, dents and mechanical issues before the monsoon begins. This will help during claim settlement. 

    2. Check Your Current Insurance Policy: Make sure it’s comprehensive and has monsoon-related add-ons and terms. For example, many policies exclude damage from driving through flooded areas despite official warnings. 

    3. Avoid High-Water Areas: Do not drive through waterlogged areas. Even with an engine protection cover, your claim can get rejected if driving through the region was deliberate. Also, prevention is better than time-consuming repairs. 

    4. Service Your Car Before Monsoon Starts: A well-maintained vehicle has fewer chances of suffering damage and wouldn’t face claim rejections. 

    5. Don’t Delay Renewal: If your vehicle’s car insurance policy is expiring just before the monsoon hits, don’t delay renewal, thinking that you wouldn’t be taking your car out. Even parked vehicles can be damaged and need proper insurance coverage.

    Key Takeaway

    The monsoon season doesn’t have to be a nightmare for car owners. With a well-understood and active policy, you can manage risks and avoid unnecessary repair costs. Buy or renew your car insurance online after checking what’s covered and what else you need. Make sure your car is protected against engine damage, electrical issues, breakdowns and more.

    Disclaimer: The above information is for illustrative purposes only. For more details, please refer to the policy wordings and prospectus before concluding the sales.

  • HUL Posts Rs 2,768 Crore Profit in Q1, Boosted by Minimalist Buy

    HUL Posts Rs 2,768 Crore Profit in Q1, Boosted by Minimalist Buy

    MUMBAI: Hindustan Unilever Limited (HUL) has kicked off FY26 with a frothy performance in Q1, brewing Rs 2,768 crore in net profit up 6 per cent from the same quarter last year despite flat volume growth and a mild lather of margin pressure. Total revenue stood at Rs 16,323 crore, a 5 per cent rise from the previous year’s Rs 15,547 crore, driven by modest gains across key verticals including Home Care (Rs 5,815 crore), Beauty & Wellbeing (Rs 3,265 crore), Foods (Rs 3,896 crore), and Personal Care (Rs 2,126 crore). The company’s EBITDA for the quarter clocked in at Rs 3,718 crore with a margin of 22.8 per cent, a dip of 130 basis points versus the previous year.

    But what added extra glow to the balance sheet this quarter was the inclusion of Uprising Science Private Limited makers of the cult-favourite skincare and haircare brand *Minimalist*. HUL completed a 90.5 per cent stake acquisition in April 2025 for Rs 2,706 crore, and the brand’s contribution from April to June has already been factored into the consolidated earnings.

    While profit before tax stood at Rs 3,362 crore, a Rs 138 crore exceptional item mostly restructuring expenses and adjustments to legacy tax provisions shaved off some sheen. However, a re-estimation of tax expenses added a 12 per cent boost to PAT growth, softening the blow.

    Interestingly, despite a slight dip in operating margins, HUL managed to grow its bottom line due to disciplined cost controls and a diversified category strategy. Foods and Beverages continues to be the tastiest pie, contributing Rs 3,896 crore in revenue, while Home Care kept the household engine running with Rs 5,815 crore.

    On the segment results side, Home Care led the pack with Rs 1,093 crore in profits, followed closely by Beauty & Wellbeing (Rs 1,046 crore) and Foods (Rs 627 crore). Personal Care, however, saw a relative slide, reporting Rs 398 crore for the quarter.

    With this quarterly update, HUL’s CEO Rohit Jawa seems to have set a confident tone for the year. The acquisition of *Minimalist* hints at a sharper pivot towards premium and digitally native brands, while its core continues to be driven by daily-use essentials.

    Even as rural demand remains patchy, and discretionary consumption cautious, HUL is leaning into a “more for less” strategy revamping portfolios while keeping margins lean and marketing sharp.

    A minimalist acquisition, a maximalist balance sheet HUL might just be setting the tone for the FMCG playbook in FY26.

  • IFA Berlin renews global retail pact with NielsenIQ

    IFA Berlin renews global retail pact with NielsenIQ

    BERLIN:  IFA Berlin has renewed its partnership with consumer and retail intelligence firm NielsenIQ (NIQ), naming it the official global retail partner for 2025. The tie-up promises sharper data and market analyses for brands, retailers and media, as the world’s biggest consumer-tech fair gears up for its September edition.

    The partnership kicked off with an NIQ keynote on 1 July, setting the tone with a barrage of consumer trends and retail forecasts. NIQ’s insights will continue to flow through IFA’s press talks and digital channels, all freely accessible to the industry.

    “We’re bringing together IFA’s global stage and NIQ’s data firepower to help steer strategic decisions across consumer tech,” said IFA Management  chief executive Leif Lindner.

    A centrepiece of the collaboration is the inaugural IFA Retail Leaders Summit on 4 September, where NIQ will steer panels on omnichannel experience, personalised engagement and data-driven go to market strategies. Panellists include e-commerce heavyweight Coolblue.

    NIQ will also host a business breakfast on 6 September in Hall 6.3, tackling shifting consumer behaviour, cross-channel sales, and the rise of refurbished markets. A dedicated NIQ Lounge near the press centre will serve as a networking hub.

    “IFA is the world’s shop window for innovation. With tech and durables evolving at breakneck speed, industry players need hard consumer truths, not guesswork,” said NIQ global tech & durables president Julian Baldwin.
    IFA Berlin, which traces its roots to 1924, remains the world’s leading stage for home and consumer technology, attracting industry leaders and innovators every September.

  • TTK Prestige’s ‘Deep Lid’ makes a splash on Carter Road

    TTK Prestige’s ‘Deep Lid’ makes a splash on Carter Road

    MUMBAI : Forget your average umbrella, TTK Prestige, India’s trusted kitchen whiz, has truly spilled the beans on innovation. They’ve erected a colossal replica of their Prestige Svachh Pressure Cooker’s Deep Lid on Mumbai’s bustling Carter Road. And it’s not just for show; this monumental lid is doubling as a rain shelter, keeping pedestrians as clean and dry as your kitchen counter after a Svachh-cooked curry.

    Conceptualised by the clever clogs at DDB Mudra, this installation isn’t just turning heads; it’s a stroke of genius in brand storytelling. It lets the public literally walk through and stand under the very feature that promises no more messy boil-overs. The installation perfectly encapsulates the Svachh range’s philosophy: making daily life cleaner, simpler, and more conscious – a real boon for the Indian homemaker. It’s a bold statement that tidiness isn’t just a chore, but a thoughtful practice that elevates everyday living.

    The site also played host to a collective pledge, inviting passers-by to commit to safer and more hygienic cooking habits. Visitors were encouraged to snap selfies and share their vows on social media using #SvachhNoSpillShelter, spreading the “Clean Kitchen Promise” far and wide. Participants even bagged vouchers, a neat little reinforcement of the brand’s belief in empowering Indian kitchens.

    TTK Prestige senior general manager & head – marketing, Akila Chandrasekar shared the journey behind the Svachh deep lid innovation, “At TTK Prestige, we believe that innovation should serve a purpose beyond the product. The SVACHH Deep Lid was developed to solve a real issue in Indian kitchens — the mess and inconvenience caused by spillage during pressure cooking. This installation takes that simple idea — one that has quietly improved daily cooking for millions — and magnifies its impact in a public space. It’s a way for us to show how much thought goes into even the smallest design detail and how those details make everyday lives easier. At a time when attention is hard-won, this initiative allows us to engage people meaningfully, without needing to sell to them. It’s visibility with value, a reflection of the brand we aspire to be: intelligent, purposeful, and deeply rooted in consumer insight.”

    The installation will remain open for public viewing at Carter Road for the week, serving as both a talking point and a visual reminder that even the most functional products can have cultural flair.

    DDB Mudra Creative Head – South, Priya Shivakumar said, “At the heart of this idea is a simple yet strong belief, that thoughtful innovation can solve everyday problems. The Prestige spillage-control lid is one such product born of this belief, and we wanted to dramatize its function in a way that felt both meaningful and memorable. So, we took it out of the kitchen and into the streets — right in the middle of India’s monsoon. With ‘Prestige Svachh No Spill Shelter’, we transformed the lid into a life-size shelter that not only protects people from the rain but also collects and recycles the rainwater it captures. It’s a real-world metaphor for what the product does in homes every day. The idea is functional, sustainable, and a bit unexpected, staying true to the spirit of the brand.”

    To top it all off, the launch featured a live performance by indie band Symphony Rush, whose lively set ensured the event was anything but flat, drawing in families, joggers, and the simply curious. Looks like TTK Prestige has cooked up a storm – in the best possible way!

  • Zee TV UK’s watch party for “ChhoriyyanChali Gaon” delivers laughter, nostalgia, and rave reviews

    Zee TV UK’s watch party for “ChhoriyyanChali Gaon” delivers laughter, nostalgia, and rave reviews

    MUMBAI: Zee TV UK hosted an exclusive Watch Party in Central London, offering a first look at its latest reality show ChhoriyyanChali Gaon (Beauties Goes to Village). The invite-only event welcomed over 35 guests from media, entertainment, and business, and delivered an evening filled with laughter, nostalgia, and heartfelt connection.

    This event marks a first-of-its-kind initiative in the UK by any Indian television channel — a curated preview held a full week before the show’s official launch, underscoring Z’s commitment to innovation and audience engagement. The gesture was not just bold — it was precocious, setting the tone for a new era of immersive content experiences.

    Guests were treated to a preview of the show’s first four contestants, whose journey from city life to village challenges sparked surprise, admiration, and plenty of laughter. From fetching water to cooking on mud stoves, the women’s experiences will resonate deeply with the audience, many of whom shared their own village memories during the evening and got emotional.

    Zee Entertainment Enterprises Ltd. president – International Business, Amit Goenka stated, “Z has always stood at the forefront of innovation, and with ‘ChhoriyyanChali Gaon’, we are proud to pioneer a format that blends entertainment with cultural authenticity. This is not just a show — it’s a movement that reconnects our global audiences with the soul of India. Hosting a preview event in the UK, ahead of the official launch, is a bold step that reflects our commitment to creating immersive, meaningful experiences. We are proud to be the first Indian broadcaster to do so, and we believe this marks the beginning of a new chapter in culturally rooted storytelling.”

    Hosted by Parul Goel, Territory Head of Zee Entertainment UK Ltd, the event featured gourmet starters and light drinks, creating a warm and festive atmosphere. A special video message from the deputy CEO and chief financial officer of Zee Entertainment Enterprises Ltd, India, Mukund Galgali, added gravitas, highlighting Z’s commitment to bold, culturally rich storytelling.

    The feedback was overwhelmingly positive. Attendees expressed that audiences are craving something new — a break from the repetitive reality formats that lack innovation or cultural depth. ChhoriyyanChali Gaon was hailed as a refreshing concept that reconnects Indians abroad with their roots, offering both entertainment and emotional resonance.

    Attendees praised the show’s concept for reconnecting Indians abroad with their roots and expressed excitement for upcoming episodes. “Only Z could come up with something so real, so entertaining, and so close to home,” was a common sentiment. Guests left with smiles, stories, and genuine excitement for the episodes to come.

    The evening concluded with warm wishes for the show’s success and appreciation for Z’s innovative programming. ChhoriyyanChali Gaon is poised to become a cultural bridge — one that entertains while celebrating the essence of Indian village life. The show is launching on 3 August at 9pm.