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  • Boult from the blue as Goboult reboots with bold new brand play

    Boult from the blue as Goboult reboots with bold new brand play

    MUMBAI: Fasten your seatbelts, Goboult is here, and it’s not just screwing around. India’s fastest-growing wearables brand, formerly known as Boult, has hit refresh with a full-throttle rebrand, new name, new logo, and a supercharged strategy to match. Now called Goboult, the company is revving up its ambitions, targeting Rs 1,000 crore in revenue by FY26 after clocking Rs 800 crore in FY25 nearly double what it pulled in two years ago.

    The new identity reflects more than a cosmetic makeover. It signals a decisive leap towards premiumisation, international expansion, and a tech-forward future built on speed, style, and substance. The name “Goboult” isn’t just a tagline, it’s a mindset. The “Go” symbolises agility, boldness, and forward motion, qualities baked into the company’s DNA.

    And that story carries into the new logo: a screwhead (think resilience and precision) fused with an arrow (aka momentum and transformation). Together, they represent Goboult’s ambition to be the personal tech brand for a generation that doesn’t wait.

    “We’re not just changing our name, we’re changing the way we operate,” said Goboult co-founder Varun Gupta. “Goboult is about thinking bigger and moving faster. It’s a personal milestone for me, a project I built with heart and hustle. We’re not following trends, we’re setting them.”

    The rebranding is backed by a Rs 25 crore investment in R&D and design innovation. That includes building AI-first capabilities, integrating smarter software into wearables, and doubling down on user-centric design. Engineering and design teams are being scaled up as the brand sharpens its focus on next-gen personal tech.

    A significant pivot is also underway in distribution. Goboult plans to expand its retail footprint from 3,000 to over 30,000 outlets across India in the next 18 months. That’s 10X growth in general trade, modern retail, and experiential formats expected to drastically shift the revenue mix, making offline sales a key driver.

    On the product side, Goboult is stepping into the Rs 2,000 plus ASP segment with a focus on style-conscious, tech-savvy offerings: wearables, audio gear, and smart personal devices. The aim is clear be the brand that bridges fashion, function, and futuristic tech.

    Also in the pipeline: global expansion. Goboult is preparing for launches in the US, Europe, Southeast Asia, and East Asia starting next year. The new identity is crafted to resonate with global audiences, positioning the brand as a serious contender in the personal tech space beyond India.

    The company is also exploring design-first collaborations and pop culture-infused partnerships. A recent limited-edition tie-up with Mustang was just the beginning of a trend that aligns the brand with bold, Gen Z sensibilities.

    Goboult co-founder Tarun Gupta summed it up: “We’re building for scale and experience across product, packaging, and retail. Everything is aligned toward our Rs 2,000 crore vision by 2030. This is more than a rebrand, it’s a blueprint for global leadership.”

    With IPO ambitions down the line and a pulse on what Gen Z wants next, Goboult is racing ahead to become India’s most aspirational personal tech brand, one that doesn’t just follow trends, but leads the charge.

    The screw’s tight, the arrow’s loaded Goboult isn’t slowing down anytime soon.

  • Reporter Channel sets new benchmark: First to cross 218 GRP in male 22+

    Reporter Channel sets new benchmark: First to cross 218 GRP in male 22+

    In a landmark moment for Malayalam television news, Reporter Channel has become the first news network in Kerala to cross 218 GRP in the Male 22+ ABC segment — a key demographic that represents Kerala’s most influential, urban, and brand-conscious audience.

    This milestone is more than a numerical achievement. It reflects Reporter Channel’s consistent focus on editorial precision, strategic scheduling, and audience alignment. In a market where content choices are abundant, the ability to lead in a premium segment like Male 22+ demonstrates sustained viewer preference and platform trust.

    In a noteworthy shift, Reporter Channel has not only outperformed its news competitors but has also surpassed several established general entertainment channels in overall GRP performance.This indicates a broader viewer shift toward content that is not just entertaining but relevant, immediate, and rooted in real-world context. In a GRP-driven market, Reporter’s position above legacy entertainment brands underscores its growing influence in shaping mass viewing behavior across Kerala.

    The Male 22+ category includes working professionals, entrepreneurs, and decision-makers — a group closely watched by advertisers for its high media value and purchasing influence. Reporter’s performance in this space signals both content relevance and strong delivery across time bands.

    At the helm of this achievement is the channel’s leadership. Mr. Anto Augustine, Managing Editor / Managing Director of Reporter Channel, has led the organisation through a phase of operational clarity and editorial strengthening.

    “When content stays sharp and honest, audiences follow — and they stay,” says Mr. Anto Augustine.

    Under his direction, the channel has combined a strong newsroom with a clear programming identity, balancing speed with depth, and regional storytelling with journalistic accountability.

    The 218 GRP mark in Male 22+ is not just a record; it sets a new benchmark in Kerala’s broadcast news environment. For advertisers, it confirms that Reporter is the most effective platform to reach high-value audiences. For the industry, it underlines the potential of regional brands to shape performance standards traditionally associated with national channels.

    This performance milestone reinforces Reporter Channel’s position as a consistent leader in Kerala’s news space. With 218 GRP in the Male 22+ segment, the channel has set a new benchmark for regional news viewership. As audience preferences evolve, Reporter remains focused on delivering reliable, relevant, and data-driven content, backed by strategic leadership and editorial clarity.

     

     

  • Jeffrey Archer tips his hat to India’s enduring love for great stories

    Jeffrey Archer tips his hat to India’s enduring love for great stories

    MUMBAI: When an Archer hits the screen, it’s bound to be cinematic. In a landmark move that marries British literary mastery with Indian storytelling flair, Applause Entertainment has acquired exclusive screen rights to six of Jeffrey Archer’s most popular novels, The Clifton Chronicles, Fourth Estate, First Among Equals, The Eleventh Commandment, Sons of Fortune, and Heads You Win. This marks Applause’s first foray into global fiction adaptations and sets the stage for a string of prestige projects that promise political intrigue, media dynasties, and multi-generational drama with an unmistakably Indian flavour.

    In a candid and entertaining conversation, author Jeffrey Archer and Applause Entertainment’s managing director Sameer Nair gave a glimpse into the creative chemistry behind this literary-meets-OTT deal. “I’m sentimental about my Everest story,” Archer said, musing about Prisoner of Birth, a title he still hopes will see a screen adaptation someday. Reflecting on timeless narratives, he added, “Jane Austen, Higgins, Agatha Christie they go on. A good story lasts and lasts.”

    This acquisition isn’t just about borrowing bestsellers. “We’re looking to take these stories to a much wider audience,” Nair said. “The adaptations will be reimagined in Hindi, possibly Tamil or Bengali, and crafted for young adult sensibilities without compromising on Archer’s signature pace and drama.” The projects will be helmed by a wide pool of Indian creators Applause has previously collaborated with. “We’re already in discussions, and within the next 3–6 months, you’ll hear announcements,” Nair assured.

    The creative challenges, however, aren’t just about casting or rewriting. “Jeffrey and I see eye-to-eye more easily than our lawyers do,” Nair quipped. “But that’s true for everything in showbiz. The lawyers will hold us up more than anyone else.” Archer added, tongue firmly in cheek, “I’ll wait to see the results before I comment again!”

    The plan isn’t to play only to Archer’s existing readership either. As Nair explained, “Reading requires literacy. Consuming audiovisual content doesn’t. The idea is to make these adaptations contemporary, bold, and cinematic to reach beyond readers, to those who haven’t read the books, and make them fall in love with the story all over again.”

    Asked about the marketing vision, Nair kept it grounded: “We’ve got to make the shows first. Once we do that, we’ll see where they go.” The team hinted at partnerships with global streaming platforms and a high-quality visual treatment, given Archer’s dense plotting and character arcs.

    The move also fits squarely within Applause’s content philosophy of adapting compelling, well-known IPs with local creative sensibilities. The studio has previously reimagined formats like Scam 1992 and Criminal Justice for Indian audiences.

    For Archer, whose books have sold over 275 million copies globally, this collaboration marks another chapter in his screen journey. His previous titles like Kane and Abel have made it to TV but often, without his permission. “I hate it when people say, ‘I loved Kane and Abel on television,’” Archer lamented. “They just stole the story!”

    As for storytelling itself? Both Archer and Nair agree, it’s universal. “There’s no such thing as Indian or foreign storytelling. A local story is only good if it’s universal,” Nair summed up. Archer added, “I read an Italian novel recently The Leopard. Didn’t care that it was Sicilian. It was a damn good story.”

    And now, six damn good stories are headed to Indian screens with a fresh voice, but Archer’s trademark twists intact. Let the adaptations begin.
     

  • Avaada Electro appoints Kaushal Shah as chief financial officer

    Avaada Electro appoints Kaushal Shah as chief financial officer

    MUMBAI: Avaada Electro, the solar PV manufacturing arm of Avaada Group and one of India’s fastest-growing green tech enterprises, has announced the appointment of Kaushal Shah as its chief financial officer.

    A finance veteran with over three decades of experience, Shah brings with him a strong background in capital markets, treasury operations, mergers & acquisitions, investor relations, risk governance, and strategic financial planning. A Chartered Accountant (1993) with a PGDM in Information Systems Audit, he has held senior leadership positions across manufacturing and IT sectors, spearheading large teams and guiding organizations through high-growth phases and financial transformations.

    This strategic appointment comes as Avaada Electro embarks on its next phase of growth, marked by capacity expansion, increased R&D investments, and deeper integration of solar manufacturing to meet both domestic energy needs and global sustainability goals.

    Welcoming Shah, Avaada Group chairman Vineet Mittal said, “Kaushal’s appointment marks a pivotal milestone in our journey to create one of the world’s most advanced and purpose-driven green manufacturing ecosystems. His financial acumen, strategic vision, and values-based leadership will be instrumental as Avaada Electro scales new heights in clean technology and sustainability. We are not just manufacturing modules — we are shaping the future of energy for Bharat and beyond.”

    As CFO, he will lead the company’s financial strategy, stakeholder engagement, capital allocation, and governance frameworks, while supporting innovation-led expansion across solar PV and allied technologies.

    Avaada Electro is currently focused on pushing the boundaries of solar technology—working to enhance solar cell efficiencies beyond 25.5 per cent and increase module power output from 720 Wp to 800 Wp, in line with global performance standards. These advancements are central to the Avaada Group’s broader ambition of deploying 50 GW of renewable energy capacity by 2035.

    Commenting on his appointment, Shah said, “Joining Avaada Electro is not just a professional milestone — it is a mission aligned with my values. I am honoured to be part of a visionary organisation that places purpose and sustainability at the heart of its growth strategy. I look forward to building a strong financial foundation that powers innovation and impact.”

  • Disney India’s Friendship Day post hits nostalgia sweet spot

    Disney India’s Friendship Day post hits nostalgia sweet spot

    MUMBAI: Disney India marked Friendship Day with an Instagram nod to the good old days of imperfectly perfect friendships. Its caption, “Timings were off. But the bond? Always on point!”, struck a playful chord, inviting followers to share their own throwback tales of late-night calls, silly fights and loyalty.

    With a wink to nostalgia and a splash of heart, the post reminded fans that while timings may falter, true friendships never do.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Disney India (@disneyindia)

    In a world obsessed with blue ticks and instant replies, Disney’s message feels refreshingly analogue: friendships don’t run on Wi‑Fi, they run on heart. By tapping into a universal truth that bonds outlast bad timing the brand delivers a post that’s equal parts sentiment and scroll‑stopping charm.

    And if engagement numbers are anything to go by, Disney India’s Friendship Day celebration proves one thing: the best friendships, like the best stories, never really go out of style. 
     

  • Airtel’s digital arm Xtelify launches ‘Airtel Cloud’

    Airtel’s digital arm Xtelify launches ‘Airtel Cloud’

    MUMBAI: Xtelify, a fully-owned subsidiary of Bharti Airtel (‘Airtel’) housing all of Airtel’s digital assets and capabilities, launched a sovereign, telco-grade cloud platform – ‘Airtel Cloud’. Tailored to handle 140 crore transactions per minute for Airtel’s own use in India, this sovereign cloud platform is now being extended to meet the ever-evolving needs of businesses in India. Hosted on next-gen sustainable data centres, with Gen-AI based provisioning, and managed by 300 certified cloud experts, the highly secure and reliable Airtel Cloud offers IaaS, PaaS and advanced connectivity and guarantees secure migration, effortless scaling, lower costs and no vendor lock-ins.

    Xtelify also launched an AI-powered, future-ready software platform that will help telcos all around the world rid themselves of underlying complexity, improve customer experience, lower churn and raise ARPU. Addressing every layer of the telecom value chain, the solution comes with a converged data engine for AI led insights and intelligence at scale, a Workforce platform for real time task streamlining and an experience platform for managing every element of the customer journey for a telco.

    Xtelify signed three global partnerships for the newly launched platform.

    1. With Singtel, Xtelify will deploy an enterprise-grade, plug-and-play transformative platform – ‘Xtelify Work’ equipping Singtel’s field teams in Singapore with AI-powered capabilities like fleet optimization, automated task management and real-time tracking and governance that will enhance their productivity.

    2.  With Globe Telecom, Xtelify will deploy its cutting edge, next-generation, AI-powered customer services platform – ‘Xtelify Serve’ in Philippines. This will help Globe Telecom in elevating it’s customer experience at scale through omni-channel service assurance, streamline business processes and intelligent data-driven operations.

    3.  With Airtel Africa, Xtelify will provide its software platforms, which includes Data Engine, Work and IQ. Deploying Xtelify Data Engine and Xtelify Work will empower Airtel Africa’s 150K-strong field team across 14 countries with market insights for micro-targeted strategies and unlock critical use cases like spam and fraud protection for their customers across Africa. Xtelify IQ will enable secure, real-time, omnichannel customer engagement, enhancing both service quality and customer experience.

    Gopal Vittal, Vice Chairman and MD  ̶  Bharti Airtel, said, “It is a very pivotal moment in our history as we take our world class, home grown platforms of Airtel Cloud and software solutions to businesses in India and telcos all over the world. We are privileged to have signed on partnerships with three top tier companies already – Singtel, Globe Telecom and Airtel Africa.”

    “Within Airtel, we have been actively harnessing digital innovations at unmatched scale to transform our services and enhance customer experience at Airtel for many years now. This has involved powering over 590 million customer touchpoints and solving some of the most complex telecom challenges in the world. All this is enabled by Airtel Cloud where all our applications run at a very compelling cost. Today, we are also excited to take our telco-grade, sovereign-cloud platform and help businesses in India innovate faster, scale smarter and stay secure in today’s rapidly-evolving digital landscape. All controls of our cloud will reside strictly within the country ensuring zero possibility of any entity outside India being able to access any part of this data or its working”, Vittal added.

    Singtel Singapore CEO Ng Tian Chong said: “We are always looking for ways to better equip our field engineers so we can deliver the best possible experiences to our customers. This platform enables us to reimagine our workflows with AI at the core, improving both efficiency and customer service. By optimising dispatch and resource management, our engineers can reach customers more quickly, resolve issues with greater accuracy and reduce our overall carbon footprint. We’re also able to enhance productivity, strengthen governance, and ultimately deliver more value to our customers.”

    Globe Telecom president and CEO Carl Cruz said, “At Globe, our North Star has always been our deep desire to help uplift the lives of Filipinos by creating meaningful, reliable, and human-centered experiences. This partnership with Airtel and Xtelify is a bold step forward in that aspiration, empowering us to serve our customers with greater empathy, intelligence, and speed. By integrating Xtelify’s AI-powered Case Management Platform into our operations, we bring to life our commitment to best-in-class service across every journey, from the first touchpoint to final resolution. This transformation enables a more seamless and transparent experience for our customers, where concerns are addressed with clarity, accountability, and genuine care.”

    “We are proud to collaborate with Airtel and Xtelify, two like-minded partners equally committed to raising the bar for customer experience globally. Together, we are not just launching a platform, we are building a new standard for service excellence, one that helps bring our shared vision of a more admired and more customer-centric telco to life,” Cruz added.

    “We are excited to have Xtelify as a core technology partner, enabling us to deliver meaningful digital advancements and enriching the lives of millions across Africa,” said Airtel Africa group chief information officer, Jacques Barkhuizen.
     

  • Realme Hip Hop India Season 2 becomes India’s #1 reality show of 2025

    Realme Hip Hop India Season 2 becomes India’s #1 reality show of 2025

    MUMBAI: Amazon MX Player’s Realme Hip Hop India Season 2 has cemented its place as the country’s biggest unscripted success story of the year. As per Ormax Media’s latest ranking of the Top 50 OTT Originals for H1 2025, the show emerged as India’s most-watched reality series, and the only one to trend for 11 consecutive weeks on Ormax’s weekly list of top OTT web shows.

    Season 2 brought India’s underground hip-hop dance movement into the mainstream with over 25 million unique viewers tuning in to witness raw talent, breakout performances, and deeply personal journeys. The series was anchored by judges Remo D’Souza and Malaika Arora, and amplified with appearances by leading personalities including Rajkummar Rao, Abhishek Bachchan, Raftaar, Sara Ali Khan, Munawar Faruqui, Aditya Roy Kapur, and Rohit Shetty, making it one of the most high-profile reality shows of the year. The finale crowned Shubhankar Gawde as India’s second hip-hop dance champion, capping off a season that redefined youth entertainment.

    Speaking on the show’s success, Karan Bedi, Head, Amazon MX Player, said: ‘Hip Hop India Season 2 stood at the intersection of culture, content, and commerce. It brought a powerful subculture into the mainstream and gave brands a credible, high-engagement platform to connect with young India. The response has been phenomenal both in terms of viewership and brand resonance.’

    The show raised the bar for branded content integrations and co-marketing at scale. Alongside title sponsor Realme, brands like Sprite, Tuborg, Pokémon, Spotify, and SpiceJet joined the movement in highly engaging ways. From innovative in-show integrations, immersive media ads, on-site and social media led gamification, to in-flight co-branding, Pokémon-themed dance acts, Spotify playlist integrations, the show created a high-impact ecosystem where brand narratives blended seamlessly with cultural moments.

    Echoing the sentiment, Amazon MX Player director and head of content, Amogh Dusad added, ‘With Realme Hip Hop India Season 2, we set out to showcase hip-hop not just as a dance form, but as a cultural voice. This season’s response proves that authenticity, when paired with relevance, wins big. We’re proud to see the franchise has become both a fan obsession and a brand magnet.’

  • Ad Tech Today is back with its second edition of EMERGE

    Ad Tech Today is back with its second edition of EMERGE

    MUMBAI: Ad Tech Today is back with its second edition of EMERGE. After the grand success in Mumbai last year, EMERGE 2025 is all set to take place on 07 August at Welcomhotel by ITC Hotels, Delhi (Gurugram).Gurugram will play host to one of India’s most refreshing marketing events — EMERGE 2025, a celebration of independent thinking, bold creativity, and innovation across digital, media, and tech.

    Presented by Adtech Today, EMERGE 2025 is where leaders from agencies, brands, and platforms come together to decode what’s really driving growth today. With Kargo as Premium AdTech Partner, Trackier as Managing Partner, Annimmoov as Creative Partner, Wingreens as Gifting Partner, and Treize Communications as PR Partner, the event promises ideas worth spotlighting and conversations worth joining.

    The day-long event will feature bold panel discussions, each curated around future-ready themes. A session on Short-form Content & Commerce will be there on short-form content’s growing influence. Niti Kumar (Starcom) will moderate a conversation featuring Nikita Malhotra (Woodland), Naresh Gupta (Bang in the Middle), Nisha Khatri (Libas), Sindhu Biswal (Buzzlab), Megha Marwah (White Rivers Media), and Neha Kant (Clovia)  diving into how creators, commerce, and content converge.

    The panel “Thriving Independently: Adapting to Tech, Media Shifts & Competing with Giants” will be moderated by Mimi Deb (Madison Media Plus). Panelists include Sajit Gopal (Domino’s), Sini Magon (Grapes), Sumon Chakrabarti (Buffalo Soldiers), Sonal Shrivastav (Kenstar), Tufayl Merchant (Howl), and Vishnu Sharma (Efficiency Worldwide) decoding how independent agencies and new-age marketers are collaborating and competing at scale.

    Another session will be on The Future of Performance Marketing, which will be moderated by Kumar Awanish (Cheil India). This panel will explore the evolving dynamics of performance-driven marketing. Panelists include Chirag Jagwani (Fixderma), Shweta Srivastava (Dr. Reddy’s), Dr. Ashish Bajaj (Narayana Health), Sachin Vashishtha (Paisabazaar), Vikram Singh (ITC Hotels), and Rahul Pant (Trackier) offering practical and strategic insights for marketers.

    The panel “Unfiltered: What It Really Takes to Run an Independent Agency Today” brings together honest perspectives from both agency and brand leaders. Moderated by Dr. Kushal Sanghvi, the session features Nasheet Shadani(Nash8), Anadi Sah (Tgthr.), Pratik Lalwani (CrayWings), Shubh Bajaj (Lyxel & Flamingo) and Manas Gulati (ARM Worldwide), who share raw insights into the indie agency journey.

    EMERGE 2025 will also throw Spotlight on Visionaries with a new segment called The Founder’s Spotlight, that will recognize bold, rising entrepreneurs from across marketing and media. Adding depth to this showcase is a review panel of seasoned leaders Ishank Joshi (Mobavenue), and Gandharv Sachdev (Hybrid) and Karanbir Bhatia (Yugo Capital) who will share their perspectives on leadership, innovation, and the future of independent growth.

    Keynotes That Cut Through

    In a hard-hitting keynote, Nabajit Nath, Sales Director – India at Kargo, will address “Ad Fraud 2.0: The Growing Threat of MFA in India”. Also on stage, Srikanth Rayaprolu ,CEO of Adtech Today will deliver a forward-looking keynote: “Eastward Bound: Strategic Expansion for Independent Agencies in ME & SEA.”

    An integral part of the event, The EMERGE Awards will look to honor excellence across independent agencies, publishers, and tech platforms. With categories spanning display, video, influencer, and data-led campaigns, these awards are curated to spotlight outstanding digital work.

    Chaired by Dr. Kushal Sanghvi and K.V. Sridhar (Pops), with select editorial oversight, the awards ensure that credibility, creativity, and impact stay at the heart of every recognition.

  • Medimix rolls out new TVC with regional stars Amruta Khanvilkar and Kinal Rajpriya

    Medimix rolls out new TVC with regional stars Amruta Khanvilkar and Kinal Rajpriya

    MUMBAI: Medimix launched its new TVC featuring celebrated Marathi actress Amruta Khanvilkar and popular Gujarati star Kinjal Rajpriya. The campaign marks a step in the brand’s localized narrative building journey – spotlighting culturally resonant, relatable skincare narratives powered by the time-tested wisdom of Ayurveda.

    With a legacy of over five decades, Medimix has been trusted by millions for its time-tested Ayurvedic formulations that combine the wisdom of tradition with the needs of today’s consumers.

    Medimix has long been synonymous with effective, herbal-based products rooted in its Ayurvedic heritage. At the heart of the brand lies its soul: the power of 18 herbs- a signature blend of ingredients perfected over time and passed down like a family secret, forming the foundation of every Medimix soap, addressing everyday skin concerns like pimples, dryness and sensitivity with natural, fast-acting care.

    This new campaign reinforces Medimix’s ‘Skin-Fit’ agenda – helping users have a clear & glowing skin. The film blends regional flavor with universal skincare truths. Amruta plays a confident, glowing protagonist who has embraced Ayurveda as a way of life. Starring opposite her, Kinjal portrays the relatable consumer dealing with common urban skin stressors like pollution and dullness. Through their warm, engaging exchange, the film shows how Medimix helps transform daily nakhras into real, lasting nikhaar. As part of its continued efforts to build stronger connections with audiences across the key geography, the brand is deepening its focus on culturally relevant partnerships. By collaborating with a regional icon like Amruta Khanvilkar, Medimix aims to strengthen its presence in key markets and take its message of natural skincare and holistic wellness to the heartlands of India.

    Speaking on her association with the brand, Amruta Khanvilkar shared, “Medimix has always felt like home – a name I grew up with and trusted. To now be part of the Medimix family is truly special. This isn’t just another endorsement for me, it’s deeply personal. I believe in gentle, effective and natural skin care, which is exactly what Medimix stands for.”

    Kinjal Rajpriya mirrored the sentiment, “Medimix is a legacy brand that’s still so relevant today. While skincare trends may come and go, Medimix proves that some things are simply timeless. I’m proud to represent the brand for Gujarat and bring the benefits of Ayurveda to a wider audience.”

    Cholayil Private Ltd CEO Anupam Katheriya commented, “This new TVC is a reflection of our vision – to reinforces it’s regional connect in core geographies. Amruta and Kinjal are the perfect ambassadors for our hyperlocal approach, as we deepen our connection with consumers in Maharashtra and Gujarat. With a 45% volume share in Maharashtra’s natural segment and strong MAT growth in Gujarat (IMRB Panel), these markets are vital to our continued momentum.”

    The campaign supports Medimix’s broader brand journey: We’ve always believed in skincare that’s rooted in tradition yet relevant to today’s lifestyle. Today, the brand’s portfolio spans soaps, handwashes, bodywashes, and facewashes – each rooted in Ayurveda, tailored for modern skin needs.

    The TVC is now live across online and offline channels. Watch the film here:

    Hindi- 

    Gujarati- 

    Marathi- 

  • Generali Group and Central Bank of India unveil new brand identity for joint venture

    Generali Group and Central Bank of India unveil new brand identity for joint venture

    MUMBAI: Generali Group and the Central Bank of India announced a revamped brand identity for their life and general insurance joint venture, now unified under the name Generali Central. This strategic rebranding introduces new names for the individual businesses: Generali Central Life Insurance Company Ltd for the life insurance arm and Generali Central Insurance Company Ltd for the general insurance business. The updated brand, along with a new logo, aims to further solidify Generali’s ‘Lifetime Partner’ proposition in India.

    The shareholding structure of the joint venture remains unchanged, with Generali Group holding a 74 per cent stake and the Central Bank of India retaining up to 26 per cent.

    The new Generali Central brand identity signifies the powerful convergence of Generali Group’s global expertise and the Central Bank of India’s long-standing trusted heritage. This collaboration is dedicated to protecting what customers value most: their families, health, assets, and future.

    Generali Asia regional officer, Rob Leonardi emphasised India’s strategic importance: “India has long been a strategic market for Generali and our joint venture with the Central Bank of India reflects the potential we see today and for the future. The synergies between our two organisations are clear and I have every confidence that we’ll be able to deliver on our joint vision to provide accessible solutions that reflect the real needs of Indian families and businesses across the country. This collaboration supports us in fulfilling our Lifetime Partner ambition in the country, as we lay the groundwork for future innovation and growth.”

    Generali Central Life Insurance Company Ltd MD and CEO, Alok Rungta highlighted the transformative potential, “With our new brand identity, Generali Central Life Insurance marks a defining moment in our journey to becoming a future-ready, customer-first life insurer. Our strategic partnership with Central Bank of India unlocks transformative potential to reshape the landscape of protection and insurance in India. By combining Generali Group’s global heritage and insurance expertise across 50+ countries with the Central Bank of India’s deep-rooted trust and expansive network of over 4,500 branches, we are poised to democratise access to life insurance like never before. Our joint focus is clear: to deepen protection in underserved and rural segments through innovative, accessible, and inclusive products. This new identity reflects our shared commitment to transparency, sustainability, and disciplined execution—anchored in strong governance and a purpose-driven approach.”

    Generali Central Insurance Company Ltd MD and CEO, Anup Rau underscored the synergistic alliance: “Our new brand identity reflects the powerful synergy between two iconic institutions—Generali Group, with nearly 200 years of global insurance expertise, and the Central Bank of India, with over a century of deep-rooted presence in India’s financial and geographical landscape. This is more than a collaboration; it’s a strategic alliance aimed at redefining general insurance in India. By harnessing the Bank’s extensive branch network and community trust, we are uniquely positioned to bridge the protection gap, enhance insurance awareness, and deliver comprehensive, customer-centric solutions. This transformation is not just visual—it’s a reaffirmation of our purpose: to be a Lifetime Partner, empowering individuals with confidence and security at every stage of life.”