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  • Durex finds the other G-spot for early detection

    Durex finds the other G-spot for early detection

    MUMBAI: Who knew pleasure could be a lifesaver? This World Breast Cancer Day, Durex swapped seduction for self-care with its provocative new campaign, The Other G-Spot, proving once again that the world’s most playful brand can also be its most purposeful. The campaign redefines protection by linking the language of pleasure to the power of prevention, urging women to discover a spot that could truly save lives.

    For years, pop culture has obsessed over the G-spot, that elusive zone of discovery and delight. Durex, however, has uncovered another, one where “G” stands for “gland”, the mammary glands where most breast cancers begin. And like its better-known namesake, this one too can only be found by touch, by women themselves.

    At its heart, the campaign is a call to action, encouraging women to conduct self-examinations, schedule screenings and normalise conversations around early detection. The statistics are sobering, one woman in India is diagnosed with breast cancer every four minutes, yet only a small fraction know how to perform a self-check. Durex wants to change that, one confident conversation at a time.

    In the digital film, a woman opens with the teasing line, “I found a new G-Spot, and I can’t wait to show you.” Viewers lean in, expecting a familiar Durex twist, and they get one, just not the kind they anticipated. The reveal? She’s referring to the life-saving self-exam spot.

    The campaign cleverly blurs the line between sensuality and self-care, using curiosity to drive awareness. The message lands powerfully, self-touch isn’t just about pleasure, it’s about protection.

    But The Other G-Spot isn’t just an ad, it’s an interactive movement. Durex is taking the conversation into private DMs, users who message the brand with “The Other G-Spot” receive a video tutorial guiding them through the art of self-examination, all explained in the familiar, confident Durex tone.

    Reckitt South Asia regional marketing director, health Kanika Kalra said, “At Durex, we believe confidence and awareness go hand in hand. This campaign turns prevention into empowerment, encouraging women to see self-care as an act of strength and love.”

    With The Other G-Spot, Durex once again pushes boundaries, and this time, they might just save lives doing it. Because real protection, as the brand reminds us, starts long before the bedroom.

     
     
  • Coke hits refresh at Women’s World Cup halftime

    Coke hits refresh at Women’s World Cup halftime

    MUMBAI: When cricket took a break, Coke turned up the beat. The ICC Women’s Cricket World Cup semi-final in Navi Mumbai turned into more than just a sporting spectacle, it became a festival of fizz, folk and feel-good vibes. As players walked off for the mid-innings break, Coca-Cola’s halftime campaign made its sparkling return, transforming the pause into a celebration of rhythm, refreshment and real connection.

    Taking centre stage, singer Aditya Gadhvi performed his Coke Studio Bharat chart-toppers Khalasi, the Cannes Lions-winning anthem of wanderlust, and Meetha Khaara, a love letter to Gujarat’s folk roots. The crowd swayed, phones lit up, and for a few minutes, the cricket stood still while music took the spotlight.

    Coke Studio Bharat, Coca-Cola’s reimagined music platform, has become a cultural bridge, celebrating regional sounds and giving homegrown artists a global stage. Its authenticity and accessibility have made it one of India’s most-loved music movements.

    “It’s not every day you get to perform at an event watched across the world,” said Gadhvi. “With Coke Studio Bharat, I’m bringing the sounds I grew up with to cricket fans everywhere, it’s amazing to see music unite people in such a lively way.”

    Coca-Cola INSWA IMX lead Shantanu Gangane added, “Fans today want more than just sport; they want connection. Coke’s Halftime showcase turns a pause into a shared moment where sport, music and refreshment meet, a celebration that’s both distinctly Indian and universally relatable.”

    For ICC’s chief commercial officer Anurag Dahiya, it’s about expanding what cricket means to fans. “The Halftime integration deepens engagement by blending sport and culture. It’s about making cricket inclusive, dynamic and memorable beyond the boundary.”

    And just as the music echoed through the stands, fans at home joined in, with Blinkit’s “Coke at half price” offer ensuring the halftime spirit reached living rooms too.

    From stadium to sofa, it wasn’t just a break in the game; it was a moment that united millions in the simple joy of music, sport and a cold Coke in hand.
     

  • Story TV tests love with Sach Ya Kalesh

    Story TV tests love with Sach Ya Kalesh

    MUMBAI: Now that’s what you call a match made in microdrama heaven! Story TV, India’s leading microdrama platform from the Eloelo Group, is set to shake up digital entertainment with Sach Ya Kalesh, the country’s first-ever microdrama reality show.

    Hosted by the nation’s favourite matchmaker, Sima Taparia, the show dives headfirst into the messy, magical world of modern relationships. Featuring nine real-life couples, each episode will see them face a lie detector test that puts their love, and their honesty, to the ultimate test. The tagline says it all, Har relationship ka asli test.

    Shot in a crisp vertical format designed for mobile-first viewers, the show blends the drama of reality TV with the bite-sized fun of micro content. Expect Sima ji’s trademark sass, awkward confessions, emotional meltdowns, and maybe even a few breakups, all in real time.

    “Sach Ya Kalesh marks a new chapter for India’s entertainment industry,” said  Story TV founder and CEO Saurabh Pandey. “It’s raw, relatable and designed for today’s spontaneous audiences. This is TV 2.0, right in the palm of your hand.”

    Sima Taparia, thrilled about her new hosting role, added, “Modern love is complicated. This show is honest, emotional and full of surprises. What you see on screen is real, the love, the fights, and the chaos.”

    Produced by Aarambh Entertainment, Sach Ya Kalesh will drop new episodes daily starting 2nd November exclusively on the Story TV app.

    With this launch, Story TV continues to lead the microdrama revolution, aiming to release over 800 titles and onboard 100 million users in the next year. And if Sach Ya Kalesh is any hint, drama and love, just found a brand-new format to thrive in.

  • Lights, camera, boo! &pictures turns full on spooky

    Lights, camera, boo! &pictures turns full on spooky

    MUMBAI: Trick or treat, but make it filmi! This Halloween, &pictures is turning up the spook-o-meter with ‘Full On Halloween’, a fun-horror movie marathon airing all day on 31 October 2025. Promising goosebumps, giggles and ghostly surprises, the channel is set to deliver a perfect mix of fright and fun.

    From eerie small-town tales to supernatural showdowns, the line-up packs in something for everyone. The chills kick off at 8:45 am with Kakuda, starring Sonakshi Sinha and Riteish Deshmukh, followed by the mischievous The Bhootni at 3:15 pm, featuring Sanjay Dutt, Palak Tiwari and Mouni Roy. At 5:30 pm, Phone Bhoot dials up laughs and scares with Katrina Kaif, Ishaan Khatter and Siddhant Chaturvedi, before the visually rich folklore fantasy Tumbbad closes the night at 10:40 pm.

    Adding to the fun are K3 Kaali Ka Karishma, Om Bheem Bush, and Bhaagmathi, keeping the thrills fresh and spooky spirits high. With a blend of humour, horror, and high-energy storytelling, Full On Halloween promises a day where jump scares meet joyrides.

    So this 31 October, grab your popcorn and your courage, because Halloween on &pictures isn’t just on… it’s Full On! 

  • Preetam Thingalaya joins Bullet as vp–marketing

    Preetam Thingalaya joins Bullet as vp–marketing

    MUMBAI: Looks like Bullet has fired its next big shot. Preetam Thingalaya has joined the newly launched micro-drama app as vice president marketing, bringing with him more than 20 years of brand-building experience across media, FMCG, tech, and entertainment.

    Preetam’s move comes at a time when Bullet, in partnership with Zee Entertainment, is aiming to reshape digital storytelling through bite-sized, vertical-format dramas designed for binge-watching.

    An industry veteran known for crafting digital ecosystems and forging creator partnerships, Preetam has previously led marketing at Eshtory, a premium original audio storytelling platform. Before that, he held key roles at Mirum India (a VML company), ZEE5, Mindshare, and Hindustan Unilever.

    With Bullet blending tech, storytelling, and creator energy, Preetam’s appointment signals the brand’s next act, making micro-dramas a macro trend.

  • Rashmi Gagan joins JLL India as director – field marketing

    Rashmi Gagan joins JLL India as director – field marketing

    MUMBAI: Rashmi Gagan has stepped into a new role as director – field marketing at JLL India, where she will spearhead strategic growth initiatives and elevate the brand’s market presence.

    Gagan, who most recently served as national head – marketing and strategy (IA) and global marketing manager – rail and electric motion at Norgren, brings over 17 years of experience across B2B marketing, industrial IoT, and strategic business transformation.

    Her career spans leadership roles at Rockwell Automation, the National Film Development CorP,  Lodestar UM, and Impact Marketing Services. Gagan began her professional journey with early management trainee stints at Dabur India and NTPC.

    In a LinkedIn post announcing her move, Gagan called it “a new beginning with fresh perspectives”, expressing excitement about “leading with vision, creating meaningful impact, and embracing continuous learning.”

    As JLL India sharpens its marketing playbook in a rapidly evolving real estate landscape, Gagan’s appointment signals a clear intent to blend data-driven marketing with creative storytelling — the kind that turns buildings into brands.

  • Bollywood Hungama sets the stage for OTT Fest 2025

    Bollywood Hungama sets the stage for OTT Fest 2025

    MUMBAI: Lights, camera, streaming! Bollywood Hungama is all set to roll out the third edition of its OTT India Summit & Entertainment Awards 2025, returning on December 3 and 4 to celebrate India’s booming digital entertainment landscape.

    Fresh off the glittering success of the Style Icons Summit & Awards, which saw A-list stars like Akshay Kumar, Aamir Khan, Shahid Kapoor and Malaika Arora lighting up the red carpet, Hungama Digital Media is shifting gears from couture to content. The OTT India Fest will once again bring together creators, disruptors, and dreamers shaping India’s streaming revolution.

    Hungama Digital Entertainment founder and CEO Neeraj Roy said the aim is to keep pushing the boundaries of what Indian entertainment can be. He noted that with more than 100 originals already under its belt, Hungama continues to champion innovation, authenticity, and cultural relevance.

    From thought-provoking panels to glamour-packed celebrations, the two-day summit promises to blend insight with spectacle, reaffirming Hungama’s place as a trailblazer in India’s entertainment ecosystem.

    As co-founder Suleman Mobhani put it, the initiative isn’t just an event but a movement celebrating influence, individuality and innovation. With creators and brands coming together once again under one spotlight, this December, it’s showtime for India’s OTT power players.

  • Kaveri Kapur speaks her mind in Verbal Vomit

    Kaveri Kapur speaks her mind in Verbal Vomit

    MUMBAI: Looks like Kaveri Kapur is done bottling things up. The singer-songwriter and actor has announced her debut podcast, Verbal Vomit, and it’s every bit as bold as its name. After teasing fans for weeks with glimpses of neon-pink chaos, Kaveri finally dropped the trailer on her Youtube channel, confirming that the first episode goes live on 31 October.

    Billed as a space for brutally honest conversations, Verbal Vomit promises to showcase Kaveri in her most unfiltered avatar yet. “I’ve put in a lot of my personal life lessons and learnings into this,” she said. “It’s called Verbal Vomit because that’s literally what it is, you’ll see me and my guests at our most honest.”

    The trailer delivers on that promise, swinging from graveyard dates to growing up with OCD, body-image battles and life’s messy in-betweens. With every candid confession, Kaveri makes it clear this isn’t your typical glossy celeb chat.

    Fresh off Masoom 2 and a new track with Naughty Boy, Kaveri’s latest venture proves she’s not just finding her voice, she’s letting it all out, one unfiltered episode at a time.

     

  • Haryana’s Biggest Web Series “MahaPunarjanma” By Sri Adhikari Brothers to Premiere on STAGE App This Diwali

    Haryana’s Biggest Web Series “MahaPunarjanma” By Sri Adhikari Brothers to Premiere on STAGE App This Diwali

    MUMBAI: Two new episodes will be released every Friday. The web series spans 26 episodes. For the first time, a major Mumbai production house (Sri Adhikari Brothers) is creating a web series for Haryana.

    The web series is being shot in Bhiwani, featuring prominent artists from not only Haryana but also Mumbai. Haryana has never seen a major 26-episode web series before. Viewers are eagerly awaiting the web series. 

    The web series will depict the secrets of past lives, unfulfilled love, and the story of reincarnation.

    Whenever reincarnation is discussed, it’s always said, “Every birth leaves a secret.” The release date of Haryana’s biggest web series, which explores similar secrets and stories behind past lives, has been announced. For quite some time, viewers have been waiting for the release date of this web series, based on the concept of reincarnation. Stage App has announced the release dates for this web series on the auspicious occasion of Diwali. 

    The 26-episode web series “Mahapunarjanma…Janamon Ki Mahagaatha” is releasing on October 31st. This is the first time in Haryana that a web series will be released in a weekly episodic format. The first two episodes of the web series will be released on October 31st, followed by two new episodes every Friday. This web series will keep viewers engaged for 13 weeks. The series has been produced for Stage App by the Sri Adhikari Brothers, and its creators are Kailash Adhikari and Ravi Adhikari. They have delivered dozens of successful shows on Indian television and the OTT world and are now taking Haryanvi content to new heights. November 1st is Haryana Day and also the foundation day of Stage App. Therefore, starting October 31st, just a day before, Stage App has announced a big gift for its Haryana viewers in the form of this web series.

    Story: When birth, karma, and love collide:

    ‘Maha-Punarjanma’ is a story that explores the mysteries of unfulfilled love, karma, and reincarnation from a new perspective. It also explores an unfulfilled love that a lover has reincarnated to fulfill. It remains to be seen whether his previous lover will recognize him. Will society accept this young woman’s love for this ten-year-old boy after a new birth? The story begins with Ajayveer, a man whose life is bound by the karma of his past life. Surrounding him are Mohini, a woman bound by love beyond the boundaries of time, and Guruji, the guardian of the mysteries of karma and birth. Each episode opens the door to a new mystery—sometimes the unfulfilled love of a lifetime, sometimes the unfulfilled account of a deed, and sometimes the search for a soul seeking salvation but unable to break free. This web series is a completely new experience for the people of Haryana.

    A Haryanvi Story on a Cinematic Scale:

    ‘Maha-Punarjanma’ is a game-changing piece of content for a Haryanvi web series. Its visuals, music, and production values ​​are at par with Bollywood and national OTT standards. Shooting is underway in Bhiwani district, Haryana, where the scenes showcase a balanced blend of authentic village soil, folk culture, and modern reality. Crowds of people are flocking to watch the filming in Bhiwani daily, and people are thoroughly enjoying the experience. This is also the first time in Haryana that a web series will be shot simultaneously. The story’s blend of mystery and emotion makes it not just a web series, but an epic saga that transcends generations, yet remains deeply connected to the heart.

    This web series will change the direction of content in Haryana: 

    Producers Web series producers Kailash Adhikari and Ravi Adhikari say, “Maha-Punarjanma isn’t just a story of reincarnation; it’s a depiction of the incomplete journey of a human soul, its karma, and its love. Haryanvi stories have such depth that they deserve to be told on a larger scale, and STAGE App has provided that platform. Our aim is to provide Haryanavi audiences with the same experience as found on national OTT platforms: stunning visuals, a deep story, and heartfelt music. Maha-Punarjanma will prove to be a turning point in Haryana’s OTT journey.”

    STAGE App is the largest home for Haryana’s stories:

    STAGE App, India’s first dialect-based OTT platform, has always brought the stories, art, and culture rooted in Haryana to the digital world. ‘Maha-Punarjanma‘ is the next major step in STAGE’s vision to offer global-quality content in the local language. According to the STAGE App team, “We believe that the stories of Haryana are not just about Haryanvis, they are stories of the soul of India. ‘Maha-Punarjanma‘ is a journey that weaves together emotion, action, and destiny.” 
     

  • Ceuticoz and Dabur NewU blend science with beauty

    Ceuticoz and Dabur NewU blend science with beauty

    MUMBAI: Now that’s a glow partnership! Ceuticoz, one of India’s fastest-growing dermatologist-led skincare brands, has joined hands with Dabur NewU to make science-backed skincare more accessible across the country. The collaboration officially began in September 2025 and marks a fresh chapter in India’s beauty retail scene, one where dermatology meets daily skincare.

    Under the partnership, Ceuticoz’s bestselling serums, sunscreens and treatment essentials are now available at 25 NewU stores, with plans to expand to more than 100 outlets in the next six months. Shoppers can expect to find the brand’s high-performance, dermatologist-developed formulations showcased in NewU’s experiential retail format, which lets consumers discover, test and learn about their skincare.

    “We are delighted to welcome Ceuticoz to the Dabur NewU family,” said Dabur Retail (H&B Stores Ltd.) COO Manish Asthana. “Ceuticoz stands for science, ethics and innovation, and its formulations meet global standards while being trusted by dermatologists worldwide.”

    For Ceuticoz founder Sukhbir Singh Chimni, the tie-up is personal. “When I started Ceuticoz, I wanted to bridge the gap between scientific innovation and everyday skincare. Seeing our products on NewU shelves takes that dream one step closer.”

    Beyond products, both brands are uniting to promote skincare awareness and education through personalised in-store guidance and expert-led experiences. Together, they’re helping Indian consumers make informed choices, proving that when science meets self-care, everyone shines a little brighter.