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  • Triooh makes a big splash with 150-site debut campaign across India

    Triooh makes a big splash with 150-site debut campaign across India

    MUMBAI: When it comes to making a first impression, Triooh went straight for the skyline. The new-age out-of-home (OOH) advertising agency has burst onto the scene with a 16-day mega campaign across 150 plus high-impact sites, executed for a leading global messenger app. The campaign spanned some of India’s busiest hubs Delhi NCR, Lucknow, Patna, Mumbai, Pune, Chandigarh Tri-City, and Jaipur ensuring pan-India buzz and visibility. By rolling out the campaign simultaneously across these cities, Triooh made sure the brand didn’t just show up but showed up everywhere.

    True to its promise of blending creativity with technology, Triooh powered the rollout with a live campaign dashboard integrated into its in-house monitoring app. This gave the client real-time access to daily site images and audience analytics across all 150 plus locations making performance tracking as transparent as the billboards themselves.

    “Launching with a high-impact campaign for a large messenger app marked a dream start for us,” said Triooh CEO & co-founder Anuj Bhandari. “We received a simple but powerful brief: deliver scale and consistency across multiple cities. With our tech-first, transparent approach, we were able to meet the objective and reinforce client trust through tools like customised live-reporting dashboards.”

    The campaign’s scale and execution underline Triooh’s ability to balance reach with efficiency, while raising the bar for accountability in India’s fiercely competitive OOH sector. For a debut, the agency didn’t just step into the limelight, it practically owned it.

  • Asianet strikes a floral chord with world’s first Poopaattu for Onam

    Asianet strikes a floral chord with world’s first Poopaattu for Onam

    MUMBAI: When flowers sing, Onam dances to a new tune. Asianet, Kerala’s top entertainment channel, has unveiled the world’s first Poopaattu (Flower Song), blending tradition with cutting-edge bio-sonification technology for its #Coloronam campaign.

    Created by music director Justin Varghese with vocals by singer-actor Remya Nambeesan, the track is no ordinary festive jingle, it’s a composition crafted from the natural vibrations of Onam flowers such as Thumba, Thechi, Chembarathi, and Shankupushpam. These subtle frequencies were captured, converted into notes, and layered into an original soundtrack that’s as scientific as it is soulful.

    The idea stems from the age-old Pookkalam (floral carpet) tradition, where each bloom held meaning Thumba symbolised sanctity, Mukutti prosperity, and Thechi devotion and strength. By turning these floral associations into music, Asianet hopes to revive cultural connections for modern audiences.

    “With Poopaattu, our aim was to show how cultural storytelling can be reimagined through innovation,” said JioStar head of cluster entertainment (South) Krishnan Kutty. “Onam is deeply emotional for our audiences in Kerala, and by combining tradition with technology, we’ve built a campaign that resonates locally while showcasing our ability to lead with fresh ideas.”

    The accompanying video mirrors the community spirit of Onam families and friends handpicking blossoms, weaving intricate Pookkalams, and celebrating togetherness with joy and generosity.

    For a festival rooted in colour, fragrance, and symbolism, Poopaattu adds a new sensory dimension: sound. By bridging heritage and innovation, Asianet is not just celebrating Onam but orchestrating it, one flower note at a time.

  • LunchBox serves up Onam feast with a tongue-twisting festive challenge

    LunchBox serves up Onam feast with a tongue-twisting festive challenge

    MUMBAI: What’s harder, finishing a 20-dish feast or pronouncing “Erissery” without fumbling? This Onam, Lunchbox is spicing up celebrations by offering both: a Mini Onam Sadhya delivered nationwide and a quirky Pronunciation Challenge that could win you a trip to Kerala. Traditionally, the Onam Sadhya is a vegetarian banquet of over 20 dishes served on a banana leaf from the creamy Kaalan to the subtly spiced Avial. LunchBox is packaging this cultural spectacle into a homely yet festive offering that travels from Kerala kitchens to tables across India.

    For non-Malayalis, names like Thoran, Olan, and Erissery often trip the tongue, so LunchBox turned it into a nationwide game. Every Sadhya order comes with a sleeve featuring dish names and a QR code leading to an AI-generated video of King Mahabali himself teaching you the right way to say them. Diners are then invited to record a 15-second voice note and send it via Instagram DM for a chance to win.

    The prize menu is as generous as the feast:

    ●   Grand Prize: A couple’s all-expenses-paid trip to Kerala (flights, hotels, breakfasts).

    ●   2nd & 3rd Prize: Staycations for two couples in Kerala.

    ●   Holiday vouchers worth Rs 5,000 for two winners.

    ●   Rs 500 flight discounts for 16,000 customers on domestic routes.

    The travel rewards come through LunchBox’s exclusive tie-up with Easemytrip.

    Explaining the concept Rebel Food CMO Nishant Kedia said: “Onam is about joy, unity, and sharing. The Pronunciation Challenge goes beyond food, it builds connections, sparks laughter, and opens the festival to everyone.”

    For foodies in Mumbai, Bangalore, Chennai, and Hyderabad, the competition adds another festive layer to the banana-leaf banquet. And for those simply craving comfort food, LunchBox’s chefs have ensured the Sadhya still feels like a slice of Kerala, no matter the pin code.

    With flavour, fun, and even free holidays on the plate, Lunchbox has ensured that this Onam celebration is anything but ordinary.

  • Ad Club Bangalore snaps up Gen Z insights at Inspiration Room

    Ad Club Bangalore snaps up Gen Z insights at Inspiration Room

    MUMBAI: When it comes to decoding Gen Z, even advertising veterans know they can’t just swipe left on change. The Advertising Club Bangalore’s 15th Inspiration Room lit up last Wednesday with over 100 participants, all keen to grasp how the next generation is reshaping consumption and culture.

    The evening kicked off with Gauri Kumar, who dived straight into the world of Augmented Reality (AR). From Bitmojis to AR lenses, she showed how brands like Myntra and Swiggy are already harnessing Snapchat’s creative toolkit to create scroll-stopping campaigns. “The challenge for brands is no longer access to AR, it’s how creatively you use it,” she quipped, adding that Snapchat has democratised AR production. A live demo on building AR experiences gave attendees a tangible taste of the future of branded engagement.

    Next up Snap Inc. India head of growth Chirag Kohli unpacked how Gen Z, who already command 43 per cent of consumer spend (a figure tipped to hit 50 per cent in the next decade), are redefining commerce. For them, shopping is not just transactional, it’s “shopcialising”, where trends, visuals, and community matter more than price tags. Kohli revealed that 63 per cent of Snapchat users have made purchases on the platform, proving its dual role as both a connection hub and a commerce driver.

    With creators becoming the new search engines and Snapchat pushing India-first features with a camera-first design, the session painted a vivid picture of how phygital is no longer a buzzword but a behaviour. “Attention is scarce, impressions are abundant,” Kohli warned, urging brands to deliver joy and community to cut through the noise.

    Closing the evening Ad Club Bangalore president Laeeq Ali announced that the Club itself is making its Snapchat debut. “This edition has set the bar high for what’s to come,” he said, noting how AR’s blend of code, 3D graphics, and storytelling is redefining advertising playbooks.

    For a series built on sparking inspiration, this edition proved why the Inspiration Room remains the place where marketers, creators, and technologists come together to catch the next big wave before it even trends.

  • Client Associates banks on Mayank Sharma to steer asset allocation

    Client Associates banks on Mayank Sharma to steer asset allocation

    MUMBAI : When it comes to wealth, allocation is everything and Client Associates has made a big one of its own. The multi-family office and private wealth management pioneer, founded in 2002, has appointed Mayank Sharma as director & head of asset allocation and products.

    In his new role, Sharma will chart the firm’s asset allocation strategy while bolstering its product portfolio for India’s affluent set, spanning HNI and UHNI families. His mandate: to deliver forward-looking investment opportunities across traditional assets, alternatives, and global solutions ensuring that portfolios evolve as fast as the markets do.

    With over 15 years of leadership experience, Sharma is no stranger to wealth management’s high-stakes game. His CV features senior stints at Standard Chartered Bank, Nuvama Private and DBS Bank, where he specialised in alternative investments, product innovation, and risk management consistently building strategies with measurable outcomes.

    “Joining Client Associates is an opportunity to bring sharper focus on asset allocation and expand the product suite in line with the evolving needs of Indian HNIs, UHNIs and Family Offices,” Sharma said, adding that his goal is to deliver “long-term, consistent outcomes through a disciplined investment approach.”

    Client Associates co-founder Himanshu Kohli called the move “a significant step forward” in strengthening its ability to deliver sophisticated solutions. “His deep understanding of market dynamics and proven track record in asset allocation will be instrumental in advancing our product capabilities and serving our clients’ diverse investment needs,” Kohli added.

    An alumnus of IIM Calcutta, Sharma brings an analytical rigour honed over years of navigating complex market cycles. His appointment reflects Client Associates’ intent to make asset allocation the bedrock of wealth creation, a philosophy that’s helped it remain a trusted advisor to some of India’s most prominent families for over two decades.

  • Brands lock horns as PKL scores big with four marquee sponsors

    Brands lock horns as PKL scores big with four marquee sponsors

    MUMBAI: Kabaddi isn’t just about raids and tackles anymore, it’s about brands charging onto the mat too. As Season 12 of the Pro Kabaddi League (PKL) gets ready to storm Visakhapatnam on August 29, official broadcaster JioStar has announced four marquee sponsors: Shriram Finance Limited (BFSI), UltraTech Cement (Infrastructure), Birla Tilestix (Tile Adhesive), and energy drink giant Red Bull.

    The timing is a marketer’s dream. With the festive season around the corner, PKL offers advertisers a golden chance to ride the wave of India’s second-largest sporting league. Season 11 drew over 283 million viewers across TV and digital, including 140 million in Hindi-speaking markets alone numbers that outperformed reality shows and talent hunts. Fans weren’t just tuning in; they were hooked, watching 64 per cent of game time per match on average.

    Season 12 promises to turn up the volume. Expect a revamped format, richer storytelling, deeper fan interactivity, and expanded coverage across 10 plus TV channels and seven language feeds on JioHotstar. JioStar is betting that this multi-platform blitz will take engagement to record levels.

    “PKL has built a loyal and growing viewership, making it one of the most followed sporting leagues in the country,” a JioStar spokesperson said. “Season 12 will build on this momentum by offering brands high-impact visibility and strong engagement with premium audiences.”

    The action begins with a high-voltage Southern derby Telugu Titans vs Tamil Thalaivas setting the stage for another season of bruising raids, flying tackles, and, now, brand battles. With more sponsors expected to pile in, Season 12 looks set to prove that kabaddi isn’t just India’s ancient sport, it’s also modern marketing’s new playground.

  • Shantanu Sapre takes charge as chief business officer at MullenLowe Lintas Group

    Shantanu Sapre takes charge as chief business officer at MullenLowe Lintas Group

    MUMBAI: Shantanu Sapre, a seasoned advertising leader with more than 25 years in the business, has been appointed chief business officer at MullenLowe Lintas Group. He stepped into the role in July after a three-year entrepreneurial run, where he was involved in tech start-ups building mobile apps in ticketing, quizzing and fantasy sports.
    Sapre is no stranger to the agency. Over a 15-year stint at MullenLowe, he rose from executive vice president to president, steering some of its biggest business units and contributing nearly a quarter of its India revenues at his peak. He was instrumental in driving the agency’s “hyperbundling” solutions, pushing digital transformation, and broadening its client roster beyond FMCG to online, fashion, sport and media brands.
    Earlier in his career, Sapre held leadership roles at Leo Burnett, TBWA, Euro RSCG and MTV Networks India, where he helped launch Viacom Brand Solutions. His portfolio includes campaigns for Bajaj Auto, Surf, Axis Bank, Johnson’s Baby, Burger King, FirstCry and Mumbai Indians. In 2015, Campaign Asia named him Account Person of the Year.
    Back at MullenLowe, Sapre is expected to lean on his blend of big-agency heft and start-up agility to sharpen the group’s growth strategy, deepen client relationships and accelerate digital-led innovation.

     

  • Winzo reinvents, rolls out short drama championship

    Winzo reinvents, rolls out short drama championship

    NEW DELHI: Homegrown interactive entertainment platform, Winzo, is scripting a new chapter. Best known for its real-money gaming empire of 250m users, 100+ competitive titles and a 15-language spread, the company has announced the launch of the Winzo Short Drama Championship — billed as the world’s first global contest for microdrama creators.

    Winners will bag full production sponsorship, long-term content deals, and guaranteed slots on Winzo TV, the firm’s freshly unveiled short-form storytelling platform. Entries will be judged on originality and narrative power, with final selections based on audience engagement. Winning dramas will also be showcased at marquee events, plugging India’s storytellers into a worldwide stage.

    “We’ve always believed India’s cultural capital is its greatest export,” said Winzo co-founder Paavan Nanda. “We built Winzo to democratise opportunity for creators — first in gaming, and now in storytelling. India has the talent and scale to lead the global microdrama revolution.”

    The move comes days after the government passed the Online Gaming Bill, forcing real-money game operators to rewire their business models. Winzo’s pivot positions it not only as a gaming major but also as a potential exporter of Indian narratives, from Bharat to the world.

    Applications are open at winzotv.com, with Winzo calling on production houses and content creators to partner and reach its 250m-strong global audience.

  • The Rise of Online Astrology Consultations And How They’re Changing Lives

    The Rise of Online Astrology Consultations And How They’re Changing Lives

    Astrology has always been part of daily life in many cultures, and today, its online presence continues the traditional values with emerging technology. This shift helps to bring more clarity on relationships, career and personal growth. Astrology is a guide to know our destiny and the possible outcome of our actions. In this context, here is a simple guide to understand why this traditional culture is taking a modern shift.

    Why are Online Astrology Services Increasing?

    Digital astrology gained popularity during the COVID-19 pandemic, when all business meetings and education were shifting to the online mode. Meanwhile, the most influential factors for the rise of online astrology have become its convenience, privacy and accessibility. After you register on such platforms, you can talk to an astrologer for free, anytime and anywhere, for the first time.

    What are the Main Services Available on Online Astrology Platforms?

    Online astrology platforms are expanding to offer more services apart from the simple daily horoscope creation, comparison, and checks. Each service has its own significance, and it ensures that every person gets targeted insights as per their life circumstances. Here are some of them:

    1. Convenient Online Consultations

    Online astrology services allow you to instantly connect with an astrologer via chat and calls. This communication strategy increases accessibility to professional advice at your convenience.

    2. Personalised Horoscope Reading

    You can access customised horoscope predictions just by providing your birth details like time, date and place to the astrologers. These readings allow you to get insights about your strengths, challenges you may face and life opportunities.

    3. Comprehensive Kundali Matching

    This calculator allows you to compare the Gunas of the bride and groom to highlight potential strengths and challenges in their relationship. The higher scores on the Kundali represent the strengths and weaknesses of their bond. However, those getting lower scores need not worry, as these astrologers also offer suggested remedies and solutions.

    4. Daily Panchang Information

    Panchang has Tithi, Yang, Nagstar, and Karan information. They also give insights about he time of sunset, sunrise, moonset, and moonrise. These aspects are used in determining auspicious moments for carrying out different events and rituals.

    5. Detailed Kundali Reading

    Kundali is used as the cosmic blueprint to indicate different aspects of life, including health, career, love, etc. All you have to do is provide information such as your name, date of birth, gender, place and time of birth to receive your kundali through online astrology services.

    6. 24/7 Expert Availability

    Online astrology services are always available to answer your queries. Many of them offer free talk to astrologers for kundali or horoscope reading. You can get in touch with these experts anytime, depending on your convenience. Since the conversation is discreet, you can discuss anything without worrying about the information getting leaked.

    How Technology is Shaping Astrology?

    Technology is enhancing online consultations with expert astrologers. You can connect with experts through the following methods:

    ●   Chat: You can instantly chat with astrologers to bring clarity about kundali reading, panchang information and many more.

    ●   Call: Calling allows you to express your needs clearly and describe in detail what you are looking for.

    Why You Should Prefer Online Consultation?

    Online astrology consultation brings privacy and convenience in one place. With platforms like Astrochat.com, you will get free talk to astrologers to discuss issues related to your relationships, marriage compatibility, career growth, health and many more. So, register and get comprehensive guidance about life!   
     

  • Max Marketing marks 10 years of redefining film promotions in India

    Max Marketing marks 10 years of redefining film promotions in India

    MUMBAI: India loves a blockbuster but in the last decade, it wasn’t just films making waves, it was the campaigns behind them. This August, Max Marketing & Innovations, the brainchild of Varun Gupta, marked 10 years of rewriting the rules of film promotion in India, turning over 150 releases into cultural moments. From concerts that made characters come alive to billboards that became landmarks, Max’s decade-long playbook is a masterclass in spectacle. For Kabir Singh, they staged a live concert; for Satya Prem Ki Katha, they turned a white heart emoji into a trending symbol of love and acceptance. In Ayodhya, they even unfurled a 50-ft poster at Ram Ki Paidi, creating a historic fusion of cinema and sacred space.

    Actors and filmmakers have been unanimous in their applause. Ranveer Singh calls Max’s campaigns “spectacle-making,” Tabu says they’re “always fresh, always impactful,” while Vishal Bhardwaj insists that “promotion today is as much storytelling as the film itself and Max weaves that magic.” From Anil Kapoor to Sooraj Barjatya, Kabir Khan to JP Dutta, the chorus is the same: Max doesn’t just market films, it creates memories.

    Their portfolio reads like a greatest hits playlist: RRR, Animal, Article 370, Major, Padman, Bhool Bhulaiyaa 2, Hanuman, all stamped with the agency’s flair for scale and innovation. Beyond splashy stunts, Max has championed inclusivity too, with campaigns like the “Common Man’s Campaign” that put films on autos, buses, and metro hoardings, ensuring cinema met audiences in their daily grind.

    Reflecting on the milestone, Gupta says: “From day one, our aim was to craft experiences, not campaigns. The next ten years are about pushing boundaries further, creating stories that outlast opening weekends.”

    As Max steps into its second decade, the stage is set for an even bigger act where cinema, technology, and culture collide. If the last 10 years proved anything, it’s this: when Max is in the picture, the marketing itself is part of the show.