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MUMBAI: For those looking for an overview of complex marketing-advertising situations, here is a book that looks to address that need. FCB-Ulka Brand Building Advertising –...
MUMBAI: AXN’s action plan to maintain and increase channel share is simple. Build up viewer loyalty by exposing viewers to fresh and invigorating programming genres that...
NEW DELHI: The Indian print media is looking forward to an early announcement of the policy framework providing clear and positive guidelines for the foreign direct...
MUMBAI: With the anniversary of the most significant news event of last year nearly upon us, BBC World Service will launch a four-part series exploring international...
MUMBAI: The soon to be launched Manoranjan Aur Kya (Mak) Television Network officially started its test signal today at 3:46 pm (Indian time) with the uplink...
MUMBAI/NEW DELHI: Prasar Bharati has agreed to accept a third-party guarantee for minimum revenue from Nimbus Communications Ltd for the ICC cricket matches to be telecast...
MUMBAI: With the anniversary of the most significant news event of last year nearly upon us, BBC World Service will launch a four-part series exploring international...
MUMBAI: Cinevista Productions, now christened Cinevistaas Ltd is on an expansion drive to make available technical and creative services under one roof. It has vertically integrated...
MUMBAI: CNN International will introduce a new sports segment during the network’s Asian breakfast show News Biz Today from 2 September. Sponsored by Volvo as part...
NEW DELHI: JM Morgan Stanley (JMMS) feels that the valuation of Zee Telefilms, India’s largest vertically integrated media and entertainment company, “looks attractive” in the Indian...
