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MUMBAI: Mahindra & Mahindra’s indigenously engineered SUV Scorpio ended 2002 with three prestigious National awards – the Car of the Year Award from Business Standard Motoring;...
MUMBAI: Nimbus will launch the first ever “Loyalty Rewards” programme for Indian television advertisers from 14 January 2003. The programme is in recognition of the role...
MUMBAI: Zee and Godrej have announced that they will host the first mega Bollywood Awards show on Saturday. The Godrej FairGlow Zee Cine Awards take place...
NEW DELHI: J Walter Thompson (JWT) has won the Xerox account in a closely contested pitch with FCB Ulka. The account was previously with Lowe and,...
MUMBAI: Percept IMC has won the prestigious 14th annual All India Media Trans Asia Cup beating Triton Communication by 169 runs for the fourth time. For...
NEW DELHI: The Ministry of Tourism, Government of India has tied up with Discovery Channel, to air the prestigious international TV campaign called Incredible India. The...
Abraham Maslow (1954) attempted to synthesise a large body of research related to human motivation. Prior to Maslow, researchers generally focused separately on such factors as...
NEW DELHI: Henkel SPIC, the Chennai-based FMCG giant has signed on TV Ad Indx to provide consolidated ad monitoring services for it’s range of products which...
NEW DELHI: Mumbai-based advertising production firm Corcoise Films has produced a television commercial for Malaysia’s telecommunication major Maxis Communications’ cellular network. Maxis account is handled by...
MUMBAI: The phenomenon of in-film advertising is helping to build brands and proving to be a revenue-spinner for several ad agencies. Film placements are currently raking...
