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  • LiveU unveils Schedule, a SaaS platform to streamline live production ops

    LiveU unveils Schedule, a SaaS platform to streamline live production ops

    MUMBAI: LiveU, the global leader in IP-video solutions, is announcing the launch of LiveU Schedule, a powerful centralized SaaS platform for live broadcast resource booking, scheduling and orchestration. LiveU Schedule enables broadcasters and content teams to take full command of their live production operations, streamlining the planning, scheduling, coordination, and deployment of resources across the entire production workflow both within and beyond the LiveU EcoSystem. By centralizing resource management in a single interface, LiveU Schedule dramatically improves operational efficiency, reduces production time, and cuts associated costs.

    Pre-integrated with the LiveU EcoSystem, LiveU Schedule enables seamless planning and orchestration of all LiveU products and software solutions, making them readily available for any planned event. It also integrates smoothly with any third-party systems such as encoders, SDI routers, video recorders, HR platforms, and corporate messaging tools, ensuring adaptability and supporting future growth as organizational needs evolve. LiveU Schedule is accessible directly from the LiveU’s unified cloud management platform as part of the LiveU EcoSystem.

    LiveU VP Product Amir Kamzel said, “The whole idea is to simplify the complexity of live production. Broadcasters and content creators today face immense pressure to deliver more with fewer resources, often juggling complex live productions across dispersed teams, providers, and locations. Yet many still rely on outdated spreadsheets or siloed expensive on-premise systems. LiveU Schedule changes that with a scalable SaaS solution that can automate much of the preparation and coordination required for live production and news coverage. Whether supporting fast-paced daily news or multi-venue sports productions, the solution scales effortlessly to meet operational demands.”

    Kamzel continued, “By unifying all production resources, human, hardware and software, within a single cloud-based platform, teams can manage their bookings, resources, and even the most intricate workflows from one intuitive interface. This means that global teams can work as one – efficiently, reliably and in multiple languages without borders – focusing on what they do best, creating stories.”

    The LiveU Schedule combines three core elements: centralized scheduling, workflow orchestration, dashboards and reporting:

    Centralized Scheduling

    LiveU Schedule streamlines the booking of all production resources, HR, hardware, and software within one platform. It supports the booking of any resources such as LiveU units, SDI routers, recording systems, cameras, crews, freelancers, and third-party tools, with flexible options for ad-hoc or recurring events, adapting to changing production needs.

    It seamlessly integrates with other third-party software and hardware, such as NRCS, MAM/PAM systems and production tools, supporting modern story-centric workflows. By reducing the need to screen-swap between the different systems while planning, orchestrating bookings and scheduling a live production, LiveU Schedule helps storytellers create more value from video.

    Workflow Orchestration

    Users can build repeatable, cross-component workflows through an intuitive interface. All LiveU units and channels, as well as other software elements can be orchestrated and made available for the specific event planned by the system. The platform automates many of the steps for preparing field productions and newsgathering activities, eliminating the need for manual setup across systems.

    Dashboards & Reporting

    Real-time dashboards provide operational visibility, while built-in reporting tools generate work orders, task lists, and insights to support efficient production planning.

    Be the first to see LiveU Schedule close up. Book a demo at the LiveU stand, Hall 7, Stand 7.C19: https://get.liveu.tv/ibc-2025/.

  • Sunfeast’s ‘Missing Wife’ campaign puts equality back on the nameplate

    Sunfeast’s ‘Missing Wife’ campaign puts equality back on the nameplate

    MUMBAI: When Bengaluru saw posters declaring “Nikhil’s wife is missing…”, passers-by were left puzzled, worried, and curious in equal measure. But the mystery wasn’t a crime scene, it was ITC’s Sunfeast Marie Light turning everyday nameplates into a powerful statement on equality.

    The campaign, fittingly titled ‘Missing Wife’, is the latest chapter in the brand’s ongoing push for shared identity in households. Last year, Sunfeast Marie Light launched the Strong Team Nameplate Campaign, spotlighting how many Indian homes still display just one partner’s name at the door. This year, the OOH teasers across Bengaluru bus shelters and hoardings dialled up the intrigue with one-liners like “Nikhil’s wife is missing…” before revealing the emotional message: the absence of a woman’s name on a nameplate may not make headlines, but it quietly reinforces imbalance at home.

    Taking the message beyond hoardings, Sunfeast Marie Light partnered with Mygate to extend the initiative into 40 plus residential societies. The campaign struck a chord by contrasting the immediate concern when a loved one goes missing with the near invisibility of a missing name. By putting equality, respect, and shared identity back on the doorstep, the brand once again underlined its belief that a home isn’t complete without both partners standing side by side.

  • You Glow Different: Foxtale’s new campaign proves real skin wins

    You Glow Different: Foxtale’s new campaign proves real skin wins

    MUMBAI: In a world obsessed with filters and flawless feeds, Foxtale is switching off the ring light and turning up the realness. The home-grown skincare brand’s latest campaign film, You Glow Different is a heartfelt, head-turning tribute to the messy, marvellous, magical glow that comes from showing up just as you are, no edits required.

    Launched on 3 September 2025, the film is a visual hug to women everywhere, capturing small yet powerful moments: a bold boardroom pitch, a sweaty-but-glowing post-workout break, bathroom mirror pep talks, and bursts of unfiltered laughter with friends. Each frame is soaked in sincerity and subtle strength: proof that beauty doesn’t need a spotlight, it needs a mirror.

    “We wanted this film to feel like a mirror,” said Foxtale, founder & CEO, Romita Mazumdar. “Strong, soft, messy, radiant, unstoppable: women are all of it. You Glow Different is how we see our consumers.”

    Narrated by Anasuya Sengupta, winner of best actress at Cannes 2024 for The Shameless. Uplifting without being preachy, the narration flows like a quiet anthem of encouragement: “You’re not glowing because you’re perfect. You glow because you keep showing up.”

    This isn’t your typical skincare ad with flawless faces and glam close-ups. There are no airbrushed promises or celebrity plugs. Instead, Foxtale taps into something far more powerful: authenticity. The kind that stays with you long after the serum sinks in.

    Foxtale’s approach is rooted in its brand philosophy: skincare made for the real you, not the ideal you. With its clean, effective formulations and growing fanbase, the brand continues to carve out a space where confidence is the currency, and real skin is always in.

    By stepping away from traditional beauty tropes, You Glow Different positions Foxtale not just as a skincare brand, but as an ally: a quiet, consistent companion in every woman’s day, whether she’s killing deadlines or just taking five minutes to breathe.

     

  • Reality Ranis swap jungle for shore as Season 2 drama washes ashore

    Reality Ranis swap jungle for shore as Season 2 drama washes ashore

    MUMBAI: The Ranis are back and this time, they’re trading leaves for waves. Warner Bros. Discovery has dropped the trailer for Reality Ranis of the Jungle Season 2, and the all-female survival show is moving from dense forests to sandy shores. The first look teases a stormy mix of crashing waves, sizzling rivalries and survival drama as 12 contestants battle for the ultimate crown.

    Season 1 set the tone with fierce jungle clashes, but the sequel looks double the size and twice the fun. The fresh lineup features Samyukta Hegde, Irena Rudakova, Archana Gautam, Sara Gurpal and more all ready to swap comfort zones for chaos. Adding extra spice, Rakhi Sawant storms into the mix, promising unpredictability that only she can deliver. Guiding the spectacle once again is host Varun Sood, whose return ensures fans a familiar yet amped-up ride through the survival saga.

    The timing couldn’t be more symbolic. As Discovery celebrates 40 years globally and 30 in India, the series mirrors its DNA of bold, edge-of-seat storytelling. Reality Ranis Season 2 isn’t just about endurance, it’s about power plays, transformations, and testing limits under the scorching sun. With beach brawls, surprise twists, and a crown on the line, these Ranis are set to prove that survival, like the tide, waits for no one.
     

  • CNN-News18 breaks the news and the gap with rivals in ratings race

    CNN-News18 breaks the news and the gap with rivals in ratings race

    MUMBAI: When it comes to prime-time battles, CNN-News18 is not just reporting the news, it’s making it. The latest BARC data shows the channel miles ahead in the English news race, leaving rivals scrambling to catch up. With a commanding 42.1 per cent market share, CNN-News18 is holding more than just the mic; it’s holding the crown.

    The numbers paint a picture as sharp as the headlines: NDTV 24×7 trails with 26.1 per cent, while Times Now languishes at 17.3 per cent. That means CNN-News18 is 61 per cent ahead of NDTV 24×7 and a staggering 143 per cent ahead of Times Now. The gap is so wide that the No. 1 player is practically operating in a different league, underscoring the channel’s edge in delivering clutter-free, noise-free, credible news.

    This isn’t a one-off spike. Since BARC resumed ratings in March 2022, CNN-News18 has kept its lead for over three years straight proof that in the ever-changing world of television news, consistency still wins. For viewers, the message is clear: when it comes to English news, CNN-News18 doesn’t just set the agenda, it owns it.

  • How to Use a Health Insurance Premium Calculator Before Buying a Policy?

    How to Use a Health Insurance Premium Calculator Before Buying a Policy?

    As medical costs continue to rise, opting for the right insurance plan has become a necessity. While choosing a plan, people often find the process challenging due to the various types of plans available online.

    In such cases, a health insurance premium calculator proves to be a valuable tool, as it provides individuals with an estimate of a policy before making a purchase, enabling informed decision-making and financial preparedness.

    Read further to learn how to use this tool effectively and choose a plan that best fits individual needs.

    What is the Function of a Health Insurance Premium Calculator?

    A health insurance premium calculator is an online tool used to estimate the cost of insurance policies easily. It uses details such as age, coverage preferences, and location to compare different policies and understand the factors that may influence the policy’s coverage.

    Once the user fills in all the details, the calculator processes the information based on the insurer’s pricing criteria and shows the estimated pricing. Many reputable insurers offer this feature on their websites, making it easier for customers to plan, compare, and select the most suitable policy.

    What are the Steps to Use a Health Insurance Premium Calculator?

    Listed below are the steps involved in using one of the best health insurance premium calculator:

    ●    Step 1: Find the Premium Calculator

    Visit any chosen insurer’s official website, check the health insurance section for tools, and scroll to an option labelled “premium calculator.”

    ●    Step 2: Identify Your Insurance Needs 

    Decide the kind of coverage required, such as individual, family floater, or specialised plans like senior citizen or critical illness coverage.

    ●    Step 3: Enter the Required Details 

    Enter all the relevant information, such as age, gender, location, medical history, and preferred sum insured. For family coverage, it is essential to provide details for all family members.

    ●    Step 4: Read the Calculator’s Instructions 

    Some tools provide specific guidelines for entering data. Ensure you read this information to achieve accurate results.

    ●    Step 5: Select the Coverage Type 

    Choose between individual coverage, family floater, or specialised coverage. Add the required details of family members if applicable.

    ●    Step 6: Input the Sum Insured 

    Set the maximum yearly coverage you want. Ensure it is sufficient for medical needs while still staying within the budget.

    ●    Step 7: Choose the Policy Tenure 

    Pick the duration of the policy, usually 1,2, or 3 years. Longer durations often come with discounts and reduce yearly renewal hassles.

    ●    Step 8: Enhance the Plan with Add-ons

    Consider extras like maternity cover, personal accident cover, or critical illness protection. These add-ons boost coverage; however, they also increase the premium amount.

    ●    Step 9: Review and Compare 

    Click ‘calculate’ to view the estimated premium. Adjust factors such as sum insured or tenure to observe the changes. Compare results across different insurers before making a decision.

    It is always advised to choose insurance plans from a reliable insurer with a high claim settlement ratio. For example, Star Health Insurance reported 97% of cashless final approvals within 3 hours and access to over 14,000 network hospitals across India—making the process both efficient and reassuring.

    What are the Benefits of Using a Health Insurance Premium Calculator?

    A health insurance premium calculator offers numerous advantages, making it easier to choose the right plan. Listed below are the benefits of a health insurance premium calculator: 

    1. Quick Estimates 

    A health insurance premium calculator provides an instant idea of how much a policy will cost, eliminating the need to manually request quotes or wait for an agent’s response.

    2. Personalised Results 

    Health insurance calculators consider factors such as age, medical history, lifestyle, and desired coverage, ensuring that the displayed premium is tailored to the individual rather than being a generic estimate.

    3. Easy Comparison

    Premium calculators enable users to compare premiums and coverage side by side, allowing them to identify the plan that offers the best value.

    4. Budget Planning 

    The health insurance premium calculator enables users to plan their finances effectively and choose a policy that best fits their budget.

    5. Transparency

    The tool illustrates how various factors, including coverage amounts, add-ons, and co-pay options, impact insurance costs, providing users with a transparent view of their premiums.

    6. Convenient Access 

    Most health insurance calculators are available online and can be accessed at any time, allowing users to calculate and compare premiums easily.

    Therefore, using a health insurance premium calculator before purchasing a policy helps individuals make more informed and cost-effective decisions. It provides instant, personalised premium estimates based on specific factors and one’s coverage requirements.

    When it comes to planning one’s budget and finances more precisely, a health insurance calculator can help massively in terms of opting for the most suitable insurance plans for one’s needs.    
     

  • All Things Baby gets a star mum: Athiya Shetty joins as brand ambassador

    All Things Baby gets a star mum: Athiya Shetty joins as brand ambassador

    MUMBAI: The actor and new mum has just been announced as the latest brand ambassador for All Things Baby (ATB), India’s premium parenting platform. Known for its curated range of top-tier products, ATB aims to redefine the parenting experience with a blend of style, safety, and simplicity.

    Since its launch in 2019 by Tejal Bajla and Akshay Jalan, All Things Baby has quickly become a go-to destination for modern parents. With over 120 brands in categories ranging from cots and strollers to feeding essentials, ATB offers everything you could possibly need for your little one, without the stress of navigating a crowded market. And now, with Shetty joining the team, they’re setting their sights even higher.

    “Athiya truly embodies the modern, discerning parent who’s intentional in their choices,” said ATB, founder, Tejal Bajla. “Her authenticity, her approach to motherhood, and her commitment to quality align perfectly with our brand ethos.”

    Shetty’s own journey into motherhood has been closely followed by fans, and she’s now using her platform to share what’s working for her. In a recent statement, she shared, “Motherhood is one of the most beautiful experiences of my life, and All Things Baby has been a trusted companion with its curated selection of world-class baby products. Their approach makes it simpler for today’s parents to make informed decisions.”

    As part of the collaboration, Athiya will feature across ATB’s social media, digital channels, and performance marketing campaigns, connecting with new-age parents across Meta, Youtube, and other online platforms.

    The partnership also signals a key moment in India’s burgeoning baby care market, valued at over 4.4 billion dollars and growing at a projected nine per cent CAGR. By focusing on premium, curated offerings, ATB is positioning itself as a premium parenting ecosystem: a trusted resource for families looking to make the best choices for their children.

    The brand’s portfolio includes international heavyweights such as Strokke, Leander and Ergo baby known for their focus on safety, design, and functionality. And as ATB continues to expand into cities like Bengaluru and Hyderabad, the future is looking bright and very baby-friendly. 
     

  • Havas India launches Gate One consultancy in Bengaluru

    Havas India launches Gate One consultancy in Bengaluru

    BENGALURU: Havas India has launched Gate One, its global business and digital transformation consultancy, signalling that the Indian consulting market is too large—and growing too fast—to ignore. India becomes the fourth market for Gate One after the UK, Ireland and the US, with France lined up next. For Havas, it also marks the sixth global agency launch in the country, underscoring India’s rising weight in its worldwide network.

    Gate One India will be led by Karan Ingle, client director, based at Havas’s integrated village in Bengaluru. He will report to Rana Barua, group chief executive of Havas India, South East Asia and North Asia, and to Ben Tye, managing partner, Gate One.

    The consultancy will offer expertise in customer experience, marketing transformation, digital, data and AI strategy, as Havas looks to position itself as a full-service player combining creativity, media and consultancy. 

    The expansion aims to help Indian brands unlock new opportunities and reimagine customer engagement at a time when digital transformation budgets are ballooning.

  • Asian Paints brushes up trust with ‘Decades of Warranty’ campaign

    Asian Paints brushes up trust with ‘Decades of Warranty’ campaign

    MUMBAI: Promises may fade, but Asian Paints insists its colours and its word never will. The country’s leading paints and décor giant has rolled out a new nationwide print campaign, ‘Decades of trust, warranty that lasts’, splashed across the front pages of top national and regional dailies. Carrying the line “The years will change. Our promise won’t,” the campaign reinforces the brand’s legacy of reliability that has tinted Indian homes for over 80 years.

    At the heart of the campaign lies the company’s formidable warranty portfolio stretching well beyond the industry’s short-term norms. From 4 years on smart emulsions to a robust 12 years on luxury ranges, Asian Paints has long assured longevity. This year, it raised the bar even higher with Smartcare Infinia, a first-of-its-kind product offering a 25-year warranty making it a true outlier in the paints category. With every second home in India carrying its mark, the brand isn’t just selling colour; it’s cementing confidence across generations.

    The new campaign is the latest stroke in Asian Paints’ evolving communication journey. Earlier this year, it launched ‘Asian Paints ki Warranty, India ka Har Doosra Ghar Kehta Hai’, spotlighting how households across geographies vouch for its trust. That was followed by the Independence Day tribute ‘Colours of India’, a celebration of the tricolour through its portfolio of over 5,000 shades. With ‘Decades of Trust, Warranty that Lasts’, the brand now anchors itself firmly in the consumer’s faith, promising to guard homes season after season.

    Asian Paints MD & CEO Amit Syngle summed it up best: trust, he said, “is not about short-term commitments, it’s about standing by families for years and decades with performance, protection and proof.” With the campaign set to expand beyond print into cricket tie-ups and digital amplifications, the message is clear: while walls may change hues, Asian Paints’ pledge of protection isn’t going anywhere.

  • Amorepacific turns 80, marks milestone with mega celebration

    Amorepacific turns 80, marks milestone with mega celebration

    MUMBAI: Glow-rious at 80! It’s not every day a beauty giant hits the big 8-0 but when it does, it glows big. Amorepacific, the South Korean powerhouse behind cult-favourite brands like Laneige, Innisfree, Etude and Sulwhasoo, is celebrating 80 radiant years with the launch of Amorepacific Day: a three-day K-beauty carnival from 5-7 September 2025.

    For the first time ever, this celebratory splash is going live across all major beauty platforms such as Nykaa, Sephora, Tira, Myntra, Amazon plus offline stores nationwide. Shoppers can snag up to 30 per cent off on bestselling skincare icons and makeup must-haves from Amorepacific’s legendary labels.

    “Turning 80 is not just about looking back, it’s about celebrating the beauty we’ve built together,” said Amorepacific India, managing director & country head, Paul Lee.

    With Laneige’s water sleeping mask and Sulwhasoo’s first care activating serum, Amorepacific has been setting K-beauty benchmarks since 1945. And now, with Amorepacific Day, it’s throwing open its beauty vaults for fans old and new to explore, indulge and glow-up.

    Whether you’re a sheet mask stan, a skincare minimalist, or just browsing for your next beauty fix, Amorepacific Day promises something for everyone: minus the guilt, plus the glow!

    So, mark your calendars, clear your carts, and get ready to join the celebration. Because 80 never looked so goo and your skincare shelf is about to thank you.