ITV

Blog

  • Trilok drops high-octane spin on Ganpati aarti Sukhkarta Dukhharta

    Trilok drops high-octane spin on Ganpati aarti Sukhkarta Dukhharta

    MUMBAI: Ganpati has never sounded like this before. Trilok, the AI-led music collective known for stitching Indian roots with global sounds, has taken the classic aarti “Sukhkarta Dukhharta” and turned it into a festival headliner. Think rock riffs, electronic drops, desi dhols, and a raw devotional energy that feels equally at home in a pandal or a street carnival.

    The track isn’t arriving quietly either. It comes with collaborations from Zomato, Boat, and a starry appearance by actor-creator Neel (@justneelthings) in the music video. Together, they’ve added scale and sparkle to what’s shaping up as one of this year’s biggest Ganpati content launches.

    A Boat spokesperson summed up the vibe: “Ganpati is all about music and devotion, the very spirit that our collaboration with Trilok has captured. We’ve always aimed to give local talent a platform, and this initiative reflects just that.”

    The video itself is pure Mumbai: crowds dancing in processions, dhols thundering, colour explosions, and Zomato delivery partners joining the revelry. Trilok rides through it all on a decorated truck, jamming with live drummers and blending seamlessly into the chaos and joy of Visarjan. With Neel’s unmistakable presence adding charisma, the visuals match the track’s pulsing intensity.

    This is not just another remix; it’s a reimagining that places an age-old hymn in a 21st-century soundscape, without losing the bhakti at its core. The track is now streaming across platforms, with the full video live on TRILOK’s official channels proof that tradition and innovation can thump to the same beat.

  • Navneet’s ‘salute the tr’ wins hearts nationwide on teacher’s day

    Navneet’s ‘salute the tr’ wins hearts nationwide on teacher’s day

    MUMBAI: This teacher’s day, classrooms were quiet but the school grounds were full of heart. In a touching twist, Navneet education launched its newest campaign Salute the tr, swapping words of thanks for a powerful, silent salute that brought teachers to tears.

    The campaign film begins with puzzled teachers stepping into empty classrooms, only to be guided outside. There, waiting in rows of perfect discipline, are their students. What follows is a spine-tingling moment as every child raises their hand in unison, offering a crisp salute to the mentors who shaped their minds and lives.

    The gesture is as simple as it is profound. No speeches. No slogans. Just respect made visible.

    With Salute the tr, Navneet Education, one of India’s most trusted educational brands, is calling on schools across the country to make this tradition a part of every teacher’s day. It’s a move from individual gratitude to a nationwide movement, built around a collective show of respect that speaks louder than any bouquet or greeting card.

    Navneet education, director of marketing & sales, Devish Gala shared the vision behind the campaign,
    “Teachers are the real architects of society. With this campaign, we wanted to create a moment that captures their importance in a way that words simply can’t. A salute is universal, respectful, and unforgettable.”

    Kasperx marketing, co-founder and cbo, Ravi Sangtani summed it up perfectly, “Salute the tr. turns appreciation into action. It’s a moment that can become a movement. Just like uniforms or morning assemblies, let saluting teachers become part of school tradition, a small act that leaves a lasting mark.”

    Navneet has long supported India’s educators with learning tools and content, but this time, it’s handed the spotlight to the students, showing how a classroom of grateful hearts can say more with one salute than a thousand thank-you notes.
     

  • Shaking up brands in a jar, agency brews success with creative mix

    Shaking up brands in a jar, agency brews success with creative mix

    MUMBAI: When it comes to branding, Brandsjar has found the perfect recipe shake well, add creativity, and serve with a dash of personalisation. In just six years since its founding in 2019, the digital integrated creative agency has worked its way onto the radar of some of the biggest names in business, from Clean Slate Filmz and Monginis to Tourism New Zealand, Swiggy Packaging and even Maserati.

    What started as the brainchild of Shlokh Sanjay Sangtani and Sidhant Sanjeev Kakar has grown into a two-city operation, with branches in Mumbai and Pune, and a portfolio spanning branding, social media marketing, performance marketing, SEO, UI/UX design, and website development.

    The agency even managed to impress the notoriously tough panel of Shark Tank India with Ashneer Grover, Namita Thapar, and Aman Mittal praising Brandsjar’s smart and budget-friendly design for Inacan, a crafted canned cocktail brand. For a young shop competing in a crowded creative market, that sort of applause is worth more than a marketing award.

    “Our journey has just begun, but we’re delighted with the overwhelming response from partner brands,” said Shlokh Sangtani, pointing to the firm’s insistence on tailoring every campaign so brands achieve top-of-mind recall.

    Brandsjar co-founder Sidhant Kakar added that value for money and distinct brand appeal remain the agency’s guiding principles. “Being praised on Shark Tank India was a sign we’re on the right track,” he said, noting that the agency now wants to scale its formula for success to even more industries.

    For a company that prides itself on shaking up conventional brand storytelling at a time when attention spans are shrinking and engagement matters more than ever, BrandsJar has managed to create something rare, a blend that works for both start-ups and global giants. And if its trajectory so far is any indication, this jar is only just being opened.

  • Amazon MX Player gets its K fix with 18 CJ ENM dramas streaming for free

    Amazon MX Player gets its K fix with 18 CJ ENM dramas streaming for free

    MUMBAI: K is clearly for kickstart, as Amazon MX Player dives into the Korean wave with its biggest drama drop yet, an exclusive 18-title content deal with CJ ENM, one of the world’s most influential entertainment companies. Following Amazon’s acquisition of MX Player earlier this year, this marks the first official content package between the two players in India, and it’s a love story scripted for the country’s ever-growing K-drama fandom.

    Leading the line-up is Lovely Runner, the breakout romance that set global K-pop hearts fluttering, premiering on 8 September 2025. But the marathon doesn’t end there. Over the next four quarters, Indian viewers can expect a steady stream of fan-favourite titles from My Lovely Liar and Twinkling Watermelon to Wedding Impossible and Delightfully Deceitful. Each will roll out free of cost, dubbed in Hindi, Tamil and Telugu, making them accessible to millions beyond the subtitle-savvy crowd.

    For MX Player, this is more than a content drop, it’s a sharp play in the AVOD streaming space, offering premium Korean dramas on a completely free model. “The demand for global content, especially K-dramas, has grown exponentially in India,” said Amazon MX Player director and head of content Amogh Dusad. “With 18 premium dramas many blockbusters now available in local languages, we’re thrilled to make these shows accessible at no cost.”

    CJ ENM, which has already proven its storytelling muscle worldwide, sees this as a milestone in K-content’s Indian journey. CJ ENM VP of international business Sebastian Kim called it a “very meaningful launch,” noting that the combination of strong casts, compelling narratives and high production values will strike a chord with Indian audiences.

    Viewers can catch the shows exclusively on Amazon MX Player across multiple touchpoints from the MX Player mobile and Connected TV app to Prime Video, Fire TV, Airtel Xtreme, and even the Amazon shopping app. With free access and familiar local languages, MX Player is betting that India’s growing K-drama community is ready to binge like never before.

    The partnership also underlines Amazon MX Player’s broader strategy: to blend global hits with local resonance, drawing new audiences through culturally adapted content. And with K-dramas now just a click away minus the subscription fee, the next big binge in India may well come with subtitles switched off and romance dialled up in Hindi, Tamil and Telugu.

  • Business Today rings in new market shows with opening and closing bell

    Business Today rings in new market shows with opening and closing bell

    MUMBAI: Markets may thrive on numbers, but sometimes it takes a sharp story to make sense of the swirl. finance minister Nirmala Sitharaman today struck the gong on a new phase of Business Today Multiverse, launching two dedicated market shows designed to keep investors ahead of the curve at the opening bell and right through to the close.

    The Market Opening show, airing 9:05 am to 9:30 am, promises a crisp 25-minute scan of overnight Wall Street movements, Asian market trends, and the first stirrings of Dalal Street. With early reads on the Sensex, Nifty and stock-specific triggers, the segment distils the noise into clarity giving professionals a cheat sheet for the business day ahead.

    Come 3:00 pm, the baton passes to Market Closing, a half-hour wrap that does more than just flash the ticker. Expect deep dives into sectoral trends, top gainers and laggards, institutional flows and macroeconomic sparks, all explained with context, not clutter. For investors, it’s the day’s financial screenplay neatly tied up before the curtains drop.

    Together, the twin programmes expand the Business Today Multiverse, an omnichannel media ecosystem that blends print depth, digital speed, broadcast punch and social conversations. For an audience hungry for credible financial information in uncertain times, the shows are positioned as trusted guides to navigate not just numbers, but narratives.

    Calling the new launch a “collab that matters”, Business Today vice chairperson and executive editor-in-chief Kalli Purie said: “What people need most is clarity backed by expertise. That’s where the authority of Business Today, a 35-year-old brand built on integrity and independence from vested industrial interests becomes invaluable. These new shows carry forward our promise to give audiences news that impacts their money, delivered with trust.”

    In an age where a single market ripple in New York can send tremors through Mumbai’s trading floors, the launch underscores how timeliness and transparency are no longer luxuries but essentials. By pairing editorial authority with real-time precision, Business Today Multiverse is betting that investors will tune in not just for numbers but for the story behind them.

  • Lehar sprints into sportswear with new Rannr shoe brand launch

    Lehar sprints into sportswear with new Rannr shoe brand launch

    MUMBAI: Lehar Footwear is lacing up for a big leap. The Jaipur-based company, best known for slippers and sandals, has announced the launch of Rannr, its new sports and athleisure footwear brand designed to blend comfort, durability and style for India’s mass and mid-market consumers.

    Backed by five manufacturing facilities in Rajasthan and Haryana, Rannr will hit the ground running with performance-driven shoes that promise everyday versatility at accessible prices. The target: young professionals, fitness buffs, students and lifestyle-conscious shoppers who want value without compromise.

    Lehar is rolling out the brand through its network of more than 520 distributors across 27 states, alongside e-commerce platforms and a new direct-to-consumer site. The company’s long-term play includes expanding into running, training and lifestyle footwear, while also scouting export opportunities in Asia, Africa and the Middle East.

    Lehar Footwear, chairman and whole-time director, Raj Kumar Agarwal said, “With Rannr, our goal is to make reliable, stylish, and performance-oriented sports shoes available to millions of consumers looking for quality at the right price. This is not just about entering a new segment but shaping the future of footwear for India’s next generation.”

    Lehar’s expansion into sports shoes comes on the heels of strong growth. The company clocked its highest-ever revenue of Rs 277.2 crore in FY25, and Rs 142.2 crore in Q1 FY26. Having recently ventured into EVA footwear with brands such as Crozi, Hilux and Bliss, Lehar now wants Rannr to be the name Indians think of when they think of affordable sportswear.

  • Haier kicks off global game with Liverpool, PSG and tennis power play

    Haier kicks off global game with Liverpool, PSG and tennis power play

    MUMBAI: When it comes to sport, Haier is no longer just in the business of cool refrigerators, it’s chilling with champions. The world’s No.1 global major appliances brand for 16 consecutive years has just unveiled blockbuster multi-year partnerships with Liverpool Football Club and Paris Saint-Germain, two of the most-followed clubs on the planet. The announcement, made at IFA Berlin, saw club executives join Haier leaders to reveal a fresh brand strategy that links the footballing elite with a company famed for user-centric innovation. Fans can expect Haier to activate its badge across stadiums, digital platforms and retail touchpoints, roll out exclusive fan experiences, and even explore co-branded smart-home products that channel matchday passion straight into living rooms.

    But the deal doesn’t stop at Anfield or Parc des Princes. Haier’s football footprint already spans LALIGA among the world’s most-watched leagues, Liga Portugal, one of Europe’s fastest-growing, and the Royal Moroccan Football Federation, home to Africa’s rising powerhouse. Together, these partnerships highlight the strategic weight of Spain, Portugal and Morocco in Haier’s football roadmap.

    Off the pitch, Haier is just as aggressive on the court. The brand has renewed its ATP Tour partnership through 2028, ensuring visibility at four major tournaments: the Plava Laguna Croatia Open (Umag), ABN Amro Open (Rotterdam), BMW Open (Munich), and the season-ending Nitto ATP Finals in Turin. That means more than just logos on banners, think on-court branding, hospitality experiences and product integration designed to put Haier in front of an audience of over one billion online fans. Add to that its continuing partnerships with Roland-Garros, the Rolex Paris Masters, the Australian Open and Madrid Open, and tennis is firmly set as Haier’s premium playground.

    The brand has also expanded its ATP role beyond Home Appliances into Home Entertainment & TV, signalling a cross-category push to engage global fans with both fridges and flat-screens. It’s a dual-sponsorship strategy that Haier calls Sport-o-Tainment where sporting passion fuses with entertainment. In India, this has meant aligning with IPL, ICC Cricket World Cups and even Wimbledon, tapping into a country where sports-crazy youth expect both premium experiences and cultural connection.

    Values are at the core of these deals. For Haier, football and tennis embody teamwork, elegance, precision and top-level performance traits it likens to its connected smart solutions. As the brand frames it, this is about more than advertising; it’s about reflecting excellence and creating shared value across continents.

    The partnerships also carry a touch of nostalgia. In the late 1980s and early 1990s, Candy now part of Haier Europe was Liverpool’s main shirt sponsor, a chapter still remembered fondly by Reds fans. With Haier’s new tie-up, the story comes full circle, reuniting the club with a brand family that has history stitched into its shirt.

    Whether on the turf at Anfield, the clay of Roland-Garros or the hard courts of Melbourne, Haier is proving that its winning streak is not confined to the kitchen. By pairing itself with champions of football and tennis, the company is playing at the very top tier of global sport and inviting fans to bring that energy home.

  • ABP Live drives into Maruti Suzuki dashboards with 24×7 news and podcasts

    ABP Live drives into Maruti Suzuki dashboards with 24×7 news and podcasts

    MUMBAI:  ABP live, the digital arm of ABP network, has teamed up with Maruti Suzuki to bring round-the-clock news, podcasts and infotainment directly into car dashboards, making the morning commute a little less mundane.

    The partnership makes ABP live the first Indian digital news publisher to be integrated natively into Maruti Suzuki’s in-car infotainment system, Maruti connect. Starting later this year, drivers will be able to tune into ABP News in Hindi, ABP Majha in Marathi and ABP Ananda in Bengali, alongside a slate of podcasts on culture, lifestyle and current affairs.

    With more than 25 million Maruti vehicles already on the road, the tie-up promises to transform how Indians catch up with the world while on the move, whether stuck in Delhi’s gridlock or cruising down the Mumbai-Pune expressway.

    ABP Network, chief executive, Sumanta Datta said, “Our collaboration is about much more than delivering content; it’s about creating convenience, credibility and connection. Whether drivers are facing city congestion or open highways, ABP Live ensures trusted news and engaging audio are always accessible.”

    By embedding credible journalism into India’s largest car fleet, the partnership puts ABP Live at the wheel of connected mobility. For Maruti drivers, infotainment will no longer be an afterthought but part of the journey itself.

  • Kuma conquers Turkey as Goquest drama tops ratings and global charts

    Kuma conquers Turkey as Goquest drama tops ratings and global charts

    MUMBAI: Talk about a drama with bite! Kuma (The Other Wife), the breakout Turkish series from Goquest Media, has clawed its way from digital darling to television titan, topping national ratings and stirring conversations far beyond Turkey’s borders.

    Since premiering on Kanal 7, Kuma has consistently ranked among the country’s top six shows, scripted or unscripted. This year, it claimed the No. 1 spot on drama portal Dizilah’s list of 2025’s most talked-about titles. Not bad for a show that only launched on Youtube in April, where it quickly racked up more than 328 million views in five months.

    The show’s leap from online phenomenon to primetime hit is rare, but audiences across Turkey were quick to embrace its heady mix of love, betrayal and family intrigue. Calls for a second season are already growing louder.

    Kuma’s popularity is hardly confined to Turkey. Licensed in more than 19 countries including Israel, Romania, Indonesia, Mexico and Nigeria, the series has repeated its ratings triumph wherever it has aired. In Indonesia, demand was so strong that it graduated from an OTT platform to nationwide free-to-air television.

    The drama also marks a milestone for Goquest Media. Produced in collaboration with Stellar Productions and VIP 2000 TV, Kuma is the distributor’s first original title under its make-to-sell model.

    “Kuma’s extraordinary journey from YouTube sensation to Turkey’s top drama is a testament to the power of audience passion,” said Goquest Media, managing director, Vivek Lath.

    With its soaring success and cross-border appeal, Kuma has proved that a strong story travels well. In 2025’s crowded entertainment landscape, this Turkish drama has become a global talking point: one toast at a time, in every language.
     

  • Zee 24 Taas makes noise with Ganpati coverage that wins viewer devotion

    Zee 24 Taas makes noise with Ganpati coverage that wins viewer devotion

    MUMBAI: When Maharashtra welcomed its favourite elephant-headed god this year, Zee 24 Taas ensured no modak went unshared and no mandap went unseen. The channel rolled out wall-to-wall coverage of Ganesh Utsav 2025, blending ritual, revelry and reportage into a festival broadcast that stretched from the narrowest lanes of Pune to the furthest corners of the world.

    The scale was nothing short of spectacular. With live, on-ground reporting from major mandals across urban centres and rural outposts, Zee 24 Taas captured the devotion, colour and cultural vibrancy of the state’s most celebrated festival. Viewers not only saw the grandeur of Mumbai’s Lalbaugcha Raja and Pune’s Dagdusheth Halwai mandal but also felt the pulse of smaller towns, where local communities brought their own flair to the festivities.

    And it wasn’t just Maharashtra tuning in. Through robust digital-first initiatives, including live streaming, interactive updates, mobile feeds and social media engagement, the coverage reached audiences across six continents, making it a truly global Ganesh Utsav. Diaspora viewers joined in real time, watching rituals, immersions and mandal visits unfold alongside political developments and community stories.

    Zee 24 Taas also went beyond just visuals, curating special programming that delved into the history, traditions and evolving practices of Ganesh Chaturthi. From exploring how eco-friendly celebrations are reshaping idol-making to telling stories from rural Maharashtra, the shows added depth, giving the festival both cultural context and contemporary relevance. Citizen voices, community stories and ground-level experiences further enriched the mix, ensuring the coverage felt participatory rather than just observational.

    Brands, too, took note. Leading advertisers partnered with the channel to tap into millions of festive viewers, leveraging Zee 24 Taas’ reputation as Maharashtra’s most trusted news destination. Even amid major political events dominating headlines, the channel balanced hard news with devotional fervour keeping audiences informed without diluting the festival spirit.

    The channel’s leadership called it a defining moment. managing editor Kamlesh Sutar described Ganesh Utsav as “a reflection of Maharashtra’s culture, traditions and collective spirit” and praised the team for capturing both the energy of the celebrations and the news pulse of the state. Meanwhile ZMCL CEO Karan Abhishek Singh pointed out how the coverage underscored the network’s commitment to immersive, accurate and engaging journalism extending from television to mobile screens.

    By uniting festival storytelling with timely reportage and global digital integration, Zee 24 Taas has set a new benchmark for what festival journalism can look like. This year’s Ganpati wasn’t just covered, it was celebrated, streamed and shared across the globe. And in the process, Zee 24 Taas showed why, in Maharashtra, it remains the channel where devotion meets credible journalism.