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  • Priyadarshan Garg takes charge as IDPL’s chief business officer

    Priyadarshan Garg takes charge as IDPL’s chief business officer

    MUMBAI: From print to pixels, Priyadarshan Garg knows how to make headlines. The seasoned media executive has now stepped into a new chapter as chief business officer at Indiadotcom Digital Private Limited (IDPL), the digital arm of Zee Media Corporation Limited.

    The move is more than just a leadership shuffle. It signals IDPL’s ambitions to scale up its digital-first strategy, sharpen its editorial edge and build content ecosystems that attract both audiences and advertisers.

    Garg brings more than 25 years of industry experience, with stints at Zee5, Alibaba, Dainik Bhaskar and TV Today. Known for combining newsroom instincts with business smarts, he has already made waves at IDPL since joining in April by driving the successful launch of Pinewz, one of the company’s fastest-growing digital-first ventures.

    In his new role, he will steer editorial direction, unlock revenue opportunities and strengthen IDPL’s position as a digital powerhouse. As he put it, “Digital is not just about content delivery. It is about creating immersive and trustworthy ecosystems where audiences feel engaged and empowered. At IDPL, I see huge potential to harness data, technology and creativity to fuel growth while maintaining the highest standards of journalism.”

    Zee Media Corporation Limited, ceo, Karan Abhishek Singh welcomed him on board and said, “Priyadarshan’s leadership comes at a crucial time when IDPL is scaling new heights in digital reach and influence. His industry insight and ability to deliver transformative strategies will play a vital role in shaping IDPL’s future.”

    For IDPL, the appointment is a step towards reimagining digital journalism in India. With Garg at the helm, the focus will be on truth-driven storytelling, innovative formats and building long-term value for users and partners alike.
     

  • Kenstar turns up the heat with smart water heaters built to last longer

    Kenstar turns up the heat with smart water heaters built to last longer

    MUMBAI: Bathing blues just got a hot upgrade. Kenstar, one of India’s most trusted appliance brands, has unveiled its latest portfolio of water heaters under the cheeky campaign “Bath Ban Jaye,” a promise to end the nation’s dreaded “half bath” syndrome.

    The new line-up is designed to tick every modern checklist: smarter heating, energy efficiency, sleek design, and safety at its core. Backed by SwirlHeat Technology, the heaters deliver 20 per cent more hot water output, while high-density PUF Insulation keeps it warm 10 per cent longer, trimming electricity use. Add to that German Blue Sapphire Technology, which extends product life by 40 per cent, and Kenstar’s proposition of “Heats Fast, Makes It Last” feels less like a tagline and more like a guarantee.

    With a wide capacity range from 3 litres to 100 litres, the line includes storage, instant, tankless, gas heaters, and even immersion rods all tested to withstand 8-bar water pressure, suiting India’s growing high-rise lifestyle.

    Kenstar hasn’t skimped on safety either. Its 7-Level Safety Shield combines thermal cut-out protection, an IPX4 splash-proof design, and multi-functional valves, ensuring peace of mind with every shower. Each unit also comes with a 7-year warranty on tanks, adding durability to dependability.

    For those who think style belongs only in the living room, Kenstar’s designs make bathrooms just as chic. The Art Series adds a wooden finish, while the Oris Series comes in Snow White, Golden Yellow, Cocoa Brown, and Ocean Blue, a palette that makes water heating look positively fashionable.

    “Every bath should be complete, not compromised,” said Kenstar CEO Sunil Jain as the brand doubled down on its mission of blending smart, stylish, and sustainable home solutions. With 5-star BEE ratings, Kenstar water heaters are designed to lighten not just bills but also the everyday burden of Indian households.

    From cutting bills to cutting cold showers short, Kenstar’s latest range is turning up the heat on the competition ensuring that when it comes to bathing, India gets the full story, not a half chapter.
     

  • Ajay Devgn splits the difference as Instamart launches India’s quickest sale

    Ajay Devgn splits the difference as Instamart launches India’s quickest sale

    MUMBAI: When Ajay Devgn does the splits, India sits up and shops. Swiggy’s Instamart has kicked off its first-ever Quick India Movement 2025 billed as the nation’s quickest festive mega sale by bringing back the actor’s legendary debut stunt with a cheeky twist.

    Rolling out from 19–28 September 2025 on both the Swiggy and Instamart apps, the sale promises lightning-fast deliveries and discounts of 50 per cent to 90 per cent across electronics, kitchen, dining, beauty, personal care, and toys. It’s not just a shopping spree; it’s a sprint.

    The campaign film, conceptualised by Lowe Lintas, reimagines Devgn’s Phool Aur Kaante split, this time not between motorcycles but everyday essentials like speakers, jugs, ladders, and toys. Backed by the playful refrain “I just splitttt”, Devgn declares, “Jo mujhe chahiye, abhi chahiye.” The tongue-in-cheek homage captures the absurd, meme-worthy energy Instamart wants to bottle this festive season.

    Shoppers can score an extra 10 per cent off with Axis, RBL, HSBC, and IDFC Bank, plus an additional 10 per cent cashback on Swiggy HDFC Bank Credit Cards. Digital wallets are in on the action too Rs 150 cashback via Amazon Pay, Rs 50 off on Simpl, and up to Rs 200 cashback on Mobikwik UPI.

    Ajay Devgn summed up the stunt-with-a-spin: “Instamart has given my Phool Aur Kaante stunt a twist. The Quick India Movement is all about bringing speed and ease to everyone!”

    The sale reflects a broader shift in how India shops. From groceries to gadgets, Instamart has become a festive favourite in Tier II cities and beyond, with demand peaking on occasions like Holi, Father’s Day, Mother’s Day, and Rakhi.

    With movie nostalgia, meme-ready swagger, and heavy-duty deals, Instamart’s Quick India Movement 2025 looks set to prove one thing when India wants it, India wants it now.

  • 84 per cent Indians seek healthier food choices: Pwc report

    84 per cent Indians seek healthier food choices: Pwc report

    MUMBAI: A new Pwc India report reveals that for Indian consumers, it’s no longer just about what’s on the plate, it’s about how it’s made, how safe it is, and how it supports their health goals.

    Released on 11 September, the ‘Voice of the consumer 2025: India perspective’ surveyed over 1,000 Indian consumers and uncovered a clear appetite for healthier, tech-integrated, and eco-friendly food choices.

    Among the standout stats: 84 per cent of respondents said food safety is a top priority; 29 per cent would switch brands for health benefits; 80 per cent now use health apps or wearables to manage wellness; nearly half prefer eco-friendly packaging, while 73 per cent would even pay more to support sustainable farming.

    “Nutrition, affordability and sustainability are shaping today’s food choices,” said Pwc India, partner and leader- retail and consumer sector, Ravi Kapoor.“Consumers are embracing tech-led, personalised wellness, local produce and digital shopping experiences offering huge opportunities for forward-looking brands.”

    The report also highlights a shift towards cost-conscious shopping, with 63 per cent of consumers citing food prices as a key concern. They’re mixing it up buying from supermarkets, local kirana shops, and digital delivery platforms to get the best value.

    Interestingly, tradition still holds its ground: 74 per cent of consumers said their food habits are rooted in cultural heritage, proving that while innovation matters, nostalgia isn’t going anywhere.

    As supply chains tighten and consumer expectations climb, the food industry is feeling the heat but it’s also getting a recipe for reinvention. Clean labelling, tech-savvy wellness solutions, and genuine sustainability practices could be the key ingredients for future growth.

  • Taneira wraps the festive season in ‘The Gift of Pure Love’

    Taneira wraps the festive season in ‘The Gift of Pure Love’

    MUMBAI: Taneira, the ethnic wear brand from the House of Tata, is weaving emotions into every fold this festive season with its touching new campaign, ‘The gift of pure love’: a celebration of relationships, memories, and the timeless elegance of the saree.

    Rooted in the belief that true love should be felt, not just seen, the campaign highlights how a thoughtfully gifted saree can carry far more than aesthetic value, it carries intention, memory, and meaning. A Taneira saree is crafted with the purity of natural fabrics, the gentle shine of silk, and the soul of Indian handcraft traditions. It’s more than a gift, it’s an embrace.

    Through two emotionally resonant films, Taneira brings alive everyday stories: a husband’s quiet gesture, a sister’s heartfelt surprise, all wrapped in the grace of a saree. These vignettes aren’t about grand declarations, but about quiet, personal acts of love that make festivals truly special.

    “Our campaign beautifully captures the spirit of festive gifting and meaningful bonds,” said Taneira, chief sales and marketing officer, Somprabh Singh. “With the Miara collection, we’re offering not just sarees, but heirlooms of love and craftsmanship.”

    Alongside the campaign, Taneira launches its ‘Miara’ collection, a festive range designed for today’s woman, marrying traditional artistry with a modern twist. From delicate cottons to lustrous silks, Miara sarees start at Rs 6,499, offering versatility for every festive mood, whether as a cherished gift or a personal indulgence.

    Ogilvy South, executive creative director, Aarti Nichlani, summed it up and said, “These aren’t just pretty colours and textures. These sarees tell stories – honest, real, and deeply Indian. Just like the moments we’ve captured in the campaign.”

    In an era of fast fashion and fleeting trends, Taneira’s campaign is a reminder that some gifts never go out of style, especially when they come from the heart, stitched with meaning, and steeped in tradition.

     

  • Aashirvaad Atta’s Ganesh idols on wheat grains set record this Ganpati

    Aashirvaad Atta’s Ganesh idols on wheat grains set record this Ganpati

    MUMBAI: Holy grain! In a record-breaking festive twist, ITC’s Aashirvaad Atta has proven that devotion need not be larger than life. Sometimes, it fits on a single grain of wheat.

    During the 10-day Ganesh Chaturthi celebrations at the iconic ‘Andheri cha raja’ pandal in Mumbai, Aashirvaad pulled off a feat that earned it a place in both the India book of records and the Asia book of records for the ‘biggest distribution of Ganesha idols on wheat grains.’

    Yes, you read that right. Lord Ganesha, meticulously engraved onto actual grains of wheat, was at the centre of this unique campaign. Over 2,000 micro-idols were distributed to devotees, each grain carefully enclosed in an acrylic display box with a built-in magnifying lens. Think of it as a divine collectible with a sprinkle of science and a whole lot of soul.

    The initiative was part of Aashirvaad’s festive campaign: “Gehu gehu hai vishesh, har gehu mein hai Ganesh,” spotlighting the purity and cultural significance of wheat in Indian homes. Through this punny yet poignant message, the brand wove a connection between the grain that sustains millions and the god who removes obstacles.

    Commenting on the milestone, ITC, chief executive, staples & adjacencies, foods division, Anuj Rustagi said, “Ganesh Chaturthi is a festival where devotion meets grandeur, and we wanted to offer something truly unique. By engraving Lord Ganesha on a single grain, we showcased how tradition and innovation can come together to celebrate purity in a memorable way.”

    From its trusted ‘chakki MP sehori aata’ to ‘organic aata,’ Aashirvaad continues to win hearts across India by delivering quality flour that meets local tastes and now, sets records too.

    Looks like when it comes to devotion and innovation, Aashirvaad truly doesn’t grain and bear it, it goes the extra (milli)metre.
     

  • Birla Tyres hits the road to glory as Asia Cup 2025 tyre partner

    Birla Tyres hits the road to glory as Asia Cup 2025 tyre partner

    MUMBAI: When cricket fever meets the open road, you know it’s a match made in motion. Birla Tyres, one of India’s most trusted tyre brands, has been named the official tyre partner of the DP World Asia Cup 2025, and it’s marking the milestone with a spirited new campaign film, Rolling with Champions.

    The campaign celebrates the shared DNA of cricket and tyres strength, resilience, and the ability to go the distance. In the film, the grit of cricketers collides with the durability of tyres, underlined by the message “where strength meets passion”. It’s a visual ode to how champions, on the pitch or on the highway, keep rolling forward with determination and trust.

    Birla Tyres business head Somesh Satnalika captured the sentiment: “Cricket is more than a sport, it is an emotion that unites millions. The Asia Cup is where this passion shines brightest, and with ‘Rolling with Champions,’ Birla Tyres is proud to be part of that journey. This partnership is our way of celebrating the spirit of champions on the pitch and on every road.”

    The DP World Asia Cup 2025 promises high-octane clashes, including the much-awaited India-Pakistan encounter on 14 September, followed by India vs Oman on 19 September, the Super Four from 20–26 September, and the grand finale on 28 September. With audiences across Asia tuned in, Birla Tyres’ association positions the brand firmly in the slipstream of cricket’s unifying energy.

    Known for its legacy of performance-driven tyres built on strength, reliability, and trust, Birla is leveraging the Asia Cup partnership to reinforce its connect with millions of fans across geographies. Much like the game itself, the tyres are designed to endure, inspire confidence, and keep the journey rolling.

    With this partnership, Birla Tyres isn’t just riding along, it’s driving home the message that true champions never stop moving.

  • Berger wipes the slate clean with playful new easy clean TVC

    Berger wipes the slate clean with playful new easy clean TVC

    MUMBAI: When crayons meet walls, most parents see red but Berger Paints wants them to see only smiles. India’s second-largest paint and coatings company has launched a new television and digital campaign for Berger Easy Clean Interior Paint, championing the promise: “No Daag. No Tension. Only Beautiful Walls.”

    Conceptualised by Lowe Lintas, the heart-warming film dives into a scene familiar to every household: a child’s crayon doodles covering the living room wall. The family dog takes the blame, but instead of frayed tempers, the moment turns light-hearted as easy clean wipes away the mess in seconds restoring walls and moods alike.

    Berger Paints India managing director & CEO Abhijit Roy explained the insight: “Walls often become a child’s first canvas. Our new TVC encourages parents to embrace those moments, knowing that stains are no longer a concern. Easy Clean has led India’s washable paint category for nearly two decades, offering homes both beauty and peace of mind.”

    With its advanced stain resistance, Easy Clean targets the everyday mess of modern Indian homes, making upkeep stress-free while keeping walls looking brand-new.

    Lowe Lintas executive director and head of creative for copy (South) Arpan Bhattacharya added: “Every parent has lived this story. Instead of portraying wall doodles as a problem, we chose to celebrate the innocence, because with Easy Clean, families can cherish the joy without compromise.”

    Berger, the pioneer of washable interior emulsions in India, has long positioned itself at the intersection of innovation and everyday living. With Easy Clean, the brand is painting a future where childhood imagination leaves memories not permanent marks on the walls.

  • Red FM beats the Pujo drum as Dugga Dugga debuts in Delhi this September

    Red FM beats the Pujo drum as Dugga Dugga debuts in Delhi this September

    MUMBAI: When the dhol beats meet the Delhi streets, you know Pujo has arrived. 93.5 Red FM, India’s largest private radio and entertainment network, is bringing its much-loved Dugga Dugga – Shakti Roopena Sansthita festival to the capital for the very first time. After three packed-out editions in Kolkata, the fourth chapter of this cultural extravaganza unfolds on 20 September 2025 at Talkatora Stadium.

    More than just a gig, Dugga Dugga is a full-bodied Pujo experience where literature, theatre, craft, food, fashion and faith come together in one grand celebration of Shakti. Think soulful ragas, electrifying guitars, graceful dance, and the irresistible aroma of Bengali delicacies all under one roof.

    The star-studded line-up reflects Bengal’s creative soul: Dona Ganguly and her troupe will bring classical dance elegance, Iman Chakraborty lends her stirring voice, Anupam Roy Band injects contemporary edge, and Anjan Dutta with The Electric Band ensures an electric finale. The mix promises everything from folk traditions to modern rhythms, making Pujo feel both timeless and fresh.

    “Dugga Dugga isn’t just a festival, it’s a living expression of unity, joy and resilience,” said Red FM and Magic FM Director & COO Nisha Narayanan. “With Delhi as our new canvas, we are weaving tradition with modernity where classical ragas meet spoken word and Pujo’s soul is reimagined for everyone.”

    R FM’s hyper-local spirit shines through here too. Beyond the music, festivalgoers can expect poetry, crafts, artisanal creations and authentic Bengali cuisine. It’s designed as a multi-sensory journey that mirrors the devotion, artistry and community of Durga Puja, but with a Delhi twist.

    With a footprint of 69 stations and over 663 award-winning campaigns to its name, Red FM is no stranger to cultural evangelism. But this edition of Dugga Dugga marks a milestone bridging Kolkata’s Pujo legacy with Delhi’s cultural pulse. For one night, the Talkatora Stadium won’t just echo with sound, it will resonate with the spirit of Shakti.

  • Radio tunes into growth as ad volumes rise 3 per cent in H1 2025

    Radio tunes into growth as ad volumes rise 3 per cent in H1 2025

    MUMBAI: Radio isn’t just background noise, it’s making advertisers sit up and listen. According to TAM Adex’s Half-Yearly Advertising Report, radio ad volumes grew by 3 per cent in January–June 2025 compared to the same period last year, signalling a steady tune-up for the medium.

    Services struck the loudest chord, accounting for a massive 30 per cent share of all ad volumes. Collectively, the top ten sectors spanning auto (11 per cent), banking and finance (10 per cent), education (9 per cent), and food and beverages (7 per cent) captured nearly 89 per cent of the airtime. Durables made a new entry into the top 10, showing the medium’s appeal beyond traditional categories.

    Among categories, properties and real estate kept their prime spot with 14 per cent share, but hospitals and clinics surged into second place, clocking 18 per cent growth, while jewellers glittered with 17 per cent growth. Pan masala puffed up by 78 per cent, and commercial vehicles raced ahead, multiplying their presence 27 times over.

    On the advertiser leaderboard, Maruti Suzuki India overtook LIC of India to claim pole position, while newcomers like Vishnu Packaging and Muthoot Financial Enterprises accelerated into the top 10. Jeena Sikho was the leading brand on radio, followed by Maruti Suzuki Arena and SBI.

    Regionally, Gujarat topped the charts with an 18 per cent share of ad volumes, with Maharashtra close behind at 16 per cent. Jaipur retained its crown as the country’s leading radio city, commanding 9 per cent of the pie, ahead of Nagpur and Delhi.

    Evenings were prime time, accounting for 37 per cent of ad volumes, followed by mornings (31 per cent). And when it came to messaging length, advertisers kept it short and snappy 94 per cent of ads were under 40 seconds.

    With over 360 categories and 8,000 advertisers using radio in the first half of 2025, the medium is proving it’s still music to brands’ ears blending reach, resonance, and regional punch in equal measure.