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  • New Trends in Eligibility for Loan Against Property Applications Revealed

    New Trends in Eligibility for Loan Against Property Applications Revealed

    In today’s evolving financial ecosystem, a loan against property (LAP) has become one of the most reliable instruments for accessing large sums of money. Whether it is for expanding a business, funding higher education, meeting medical emergencies, or consolidating debts, property-backed loans provide borrowers with high-value financing at relatively lower interest rates compared to unsecured loans. However, just as financial institutions continue to innovate their offerings, they are also redefining the way they assess and approve applications. The eligibility for loan against property is no longer confined to traditional metrics like income and property value alone. New trends are reshaping the approval landscape, giving more individuals and businesses an opportunity to secure funding. This article delves into the latest changes in eligibility criteria, what borrowers should prepare for, and how these evolving trends can impact loan approval in the future.

    Traditional Eligibility Framework: A Quick Recap

    Traditionally, lenders considered a few fundamental aspects when evaluating a borrower’s eligibility:

    1.    Age of the Applicant – Salaried individuals typically had to fall within the age bracket of 25–60 years, while self-employed professionals could go up to 65 years.  
    2.    Income Stability – Proof of steady income through salary slips, bank statements, or audited financials for self-employed individuals.  
    3.    Property Valuation – The loan amount was primarily linked to the property’s current market value, usually allowing borrowers to avail 50–70% of its worth when applying for a property loan.  
    4.    Credit Score – A healthy CIBIL score above 700 was considered essential for approval.

    While these parameters remain important, lenders today are incorporating additional considerations to provide a more holistic assessment.

    New Trends in Eligibility for Loan Against Property

    1. Digital Footprint Consideration  
    Financial institutions are increasingly analyzing digital financial behavior to assess creditworthiness. Online transaction patterns, timely payment of utility bills, and digital credit records are being factored in alongside traditional credit scores. This trend benefits applicants with limited credit history but strong digital financial discipline.

    2. Expanded Age Limits  
    Many lenders are becoming more flexible with age restrictions. For instance, older self-employed applicants beyond 65 are being considered, especially if they have a strong business cash flow or adequate property value. This inclusivity reflects the reality of longer working lives and entrepreneurship beyond retirement age.

    3. Inclusion of Non-Salaried Income Sources  
    Previously, income from part-time work, rental earnings, or freelance engagements was often ignored. Today, lenders are accepting diverse income streams, acknowledging the gig economy and multiple-income households. This shift broadens the pool of eligible applicants significantly.

    4. Higher Loan-to-Value (LTV) Ratios  
    Some financial institutions are now willing to sanction loans of up to 75–80% of a property’s value, especially in urban areas with high real estate demand. This helps borrowers unlock greater liquidity from their assets.

    5. Customized Eligibility for Women Borrowers  
    To encourage financial independence, lenders are introducing relaxed terms for women applicants. These may include lower interest rates, flexible repayment options, and quicker approval timelines.

    6. Focus on Business Potential for Self-Employed Individuals  
    Instead of just looking at past income records, lenders are increasingly evaluating the future potential of businesses. For example, start-ups or MSMEs with strong growth prospects and healthy order books may find it easier to secure loans even without long financial histories.

    7. Use of Alternate Data for Credit Assessment  
    Lenders are gradually embracing alternative data, such as rental payment history, insurance premium payments, or mobile wallet usage. This trend especially benefits first-time borrowers or those with thin credit profiles.

    8. Green Property Preference  
    Sustainability trends are making their way into financial services too. Borrowers pledging eco-friendly or energy-efficient properties are being rewarded with better terms, reflecting a global push toward sustainable finance.

    What Borrowers Should Keep in Mind

    As eligibility norms diversify, borrowers should proactively prepare to enhance their chances of approval:

    ●    Maintain a Clean Financial Record: Pay EMIs, credit card dues, and utility bills on time to build a positive financial footprint.  
    ●    Document All Income Sources: Whether rental, freelance, or part-time, having verifiable documentation for all streams strengthens your application.  
    ●    Leverage Technology: Use digital payment methods and maintain transparent financial transactions, as these are now being tracked by lenders.  
    ●    Choose the Right Property: If your property is in a prime location or adheres to green-building standards, it may help you negotiate better terms.  
    ●    Check Your LTV Ratio: Be aware of the current market value of your property and how much of it you can realistically expect as a loan.

    The Future of Loan Against Property Eligibility

    The landscape of eligibility for loan against property is expected to evolve even further with the adoption of Artificial Intelligence (AI) and Machine Learning (ML) in credit assessment. Predictive analytics will allow lenders to forecast repayment capacity with greater precision, reducing risks and enabling faster approvals. Additionally, blockchain technology could bring unprecedented transparency in property valuation and ownership verification, making the process smoother for borrowers and lenders alike.

    Financial inclusion is at the heart of these changes. By moving beyond rigid eligibility norms, lenders are ensuring that more individuals and businesses—especially those in the unorganized sector or with unconventional income structures—gain access to much-needed financing.

    Conclusion

    The changing trends in eligibility for loan against property applications signify a broader shift in the financial industry toward inclusivity, innovation, and customer-centric approaches. From recognizing non-traditional income sources to considering digital footprints and even the eco-friendliness of pledged properties, lenders are adapting to the realities of modern financial life.

    For borrowers, this means greater opportunities—but also a greater responsibility to maintain transparency, financial discipline, and proper documentation. By staying informed about these evolving trends, individuals and businesses can better position themselves to secure property-backed loans with favorable terms, unlocking the full potential of their assets in the process.  
     

  • Building Digital Communities Through Sincerity: The NoDee Unfiltered Journey

    Building Digital Communities Through Sincerity: The NoDee Unfiltered Journey

    MUMBAI: From Nomaan Unfiltered to NoDee Unfiltered, this unique YouTube channel has stepped up its game by offering viewers unbiased, unfiltered content that leaves an impression.

    With their sincere yet offbeat approach to content, No Dee Unfiltered aims to build a community of like-minded people who are looking for honest reviews and opinions.

    From Nomaan Unfiltered to NoDee Unfiltered: Why the Change

    Nomaan Unfiltered was geared toward delivering content that is bias-free, candid, and direct. NoDee Unfiltered, i.e., a different name but the same channel, took this approach and gave it a revamp.

    But this is not just a revamp or a rebranding. Instead, it is a call for all who enjoy a no-holds-barred commentary to be a part of their journey.

    Today, the Channel, which started its journey by making press conference-based parodies for cricket to highlight the gaps between players and fans, has expanded to a broad range of topics, like movie reviews and opinions on all topics that revolve around daily life.

    Mapping the Market: NoDee Unfiltered’s Target Audience

    Trying to learn what the YouTube audience prize, NoDee Unfiltered found a gaping hole – a lack of channels that are honest in their opinion and content. With a huge amount of subscription-driven and sponsored content, people come across biased content more times than they care to admit or view.

    By expanding their content beyond cricket, NoDee Unfiltered is set to create a larger audience. These people will not just be those who love cricket and need some sharp insights, but people from all walks of life who want to know more.

    Whether it is cricket or a movie review, what a celebrity said to how something can impact you, NoDee Unfiltered offers raw commentary that speaks to the audience instead of the polished content that exists just for entertainment.

    The NoDee Unfiltered Journey: Leveraging the Market Through Experience

    NoDee Unfiltered built its primary listener base with cricket enthusiasts. They provided clear, crisp, and sharp insights on how a match is going to unfold, predicting play-by-plays, and learning what is the true meaning hidden behind a celeb’s words.

    Where other influencers and channels delivered mainstream content, they have set themselves apart with their knowledge, creativity, honesty, and out of the box topics. This approach has helped them create a loyal following that values their input and loves the real-time community experience they are trying to build.

    Today, NoDee Unfiltered has expanded its scope. They are no longer just about cricket commentary and insights. Sure, they still do that, but they are also creatives who challenge the norm, questioning trends, narratives, and creators and calling out the half-truths of mainstream digital content.

    Making an Impact: Top Topics Delivered by NoDee Unfiltered

    NoDee Unfiltered is gearing up to both take the market by storm and build a community loyal to them. Most of their content revolves around cricket, spanning formats and leagues like IPL, WPL, Test Matches, ODIs, T20s, and more.

    A noteworthy and memorable event for NoDee Unfiltered was when they were able to predict a ball-by-ball of a WPL match with surprising accuracy.

    In recent times, NoDee Unfiltered has not shied away from any topic. To garner attention and a bigger audience, they have presented the following: 
    ●    Honest and Witty Teaser Reactions for Upcoming Movies. 
    ●    Movie reviews for both popular and underrated productions. 
    ●    Live Streams of the Cricket matches. 
    ●    Live Streams of WWE matches. 
    ●    Watchalongs for live matches. 
    ●    Inputs on Popular Series and Game Shows. 
    ●    Shorts on social issues with honest opinions. 
    ●    Unfiltered opinions on what’s happening.

    This is a clear show of how they are expanding beyond their usual domain, i.e., cricket and live streams. Further, NoDee Unfiltered presents only true, honest opinions, offering not just entertainment value but unbiased opinions with courage and clarity.

    The Long-Term Plan: A Connected, Loyal Audience

    The two prongs of NoDee Unfiltered, Nomaan and Desai Bhai, are committed to creating honest content that resonates with people. By striking a balance between comedy and honest, unfiltered opinion, the NoDee Unfiltered team approaches every topic and content with raw bravery that is a breath of fresh air.

    They care less for sponsorships and more about presenting the truth to their audience, which is where they deviate from the usual mainstream content creators. Instead of making biased content, which can generate revenue and new sponsorships, they prefer making content that their audience can relate to.

    And what’s more, they experiment with formats to learn what viewers love and want to see more. This confidence and flexibility are rapidly making them the top choice among their viewers.

    The NoDee Unfiltered Promise

    Honest, unbiased commentary with zero hidden promotions and half-truths is what NoDee Unfiltered revolves around. They experiment with different formats to learn what people like best and relate to most. Their fearless approach and sharp insights are why people value their opinion.

    With a commitment to creating not just a channel but a movement, NoDee Unfiltered makes people laugh but also think. Just like the creators, NoDee Unfiltered goes beyond simple, empty entertainment, creating a unique channel that is ready to tackle every topic.

    Thus, it is not just a channel ready to experiment, but one prepared to stay unfiltered in the interests of its audience. 
     

  • Inkhabar inks success as originals hit 25 million digital viewers

    Inkhabar inks success as originals hit 25 million digital viewers

    MUMBAI: Lights, camera, traction, Inkhabar’s digital originals are rewriting the playbook. The news and content platform has struck gold with the launch of three flagship shows Mayanagri, Bahi Khata, and Sair Sapata already captivating over 25 million viewers across Youtube, Instagram, X, Facebook, and its own platforms.

    Mayanagri has exploded into a pop culture magnet, moving far beyond Bollywood chatter to become the go-to hub for celebrity exclusives, sharp film reviews, and lifestyle trends. Its glamour-meets-grit format has not just caught eyeballs but shaped conversations and aspirations, making it an irresistible destination for advertisers targeting India’s youth-driven luxury and lifestyle segments.

    Meanwhile, Bahi Khata has turned financial jargon into prime-time clarity, decoding IPO trends, market swings, and investment strategies into sharp insights digestible for both seasoned investors and curious beginners. Its sibling Sair Sapata captures the colours, flavours, and stories of everyday India, blending travel, culture, and lifestyle into a vibrant visual diary that resonates deeply with digital-first audiences.

    For brands, these shows have become more than content, they’re communities. “These original IPs are thriving spaces where millions of viewers feel at home. For advertisers, they represent trusted platforms to engage authentically,” said ITV Network Digital CEO Akshansh Yadav.

    Echoing this ITV Foundation chairperson Aishwarya Pandit Sharma added, “Platforms like Inkhabar are no longer just news outlets. They’re content powerhouses building original formats that audiences crave, creating fertile ground for brands to integrate seamlessly.”

    With 25 million strong viewership already under its belt and momentum on its side, InKhabar’s originals are fast becoming premium stages where ambition, exploration, and discovery meet and where advertisers can’t afford not to play.

  • How to Compare Best Health Insurance Policies Using Online Tools

    How to Compare Best Health Insurance Policies Using Online Tools

    When you choose a health insurance plan or renew an existing one, how do you determine that it’s the right one for you? You might rely on an agent’s advice or ask a family member or friend. But are these insurance policies truly the right fit for you?

    A health insurance premium calculator can help you choose the best health insurance plan for your needs. It can show you which plans cover hospitals near you, which ones offer maternity coverage, and which ones won’t break the bank. So, using this tool correctly can be very helpful, but you need to know how to use it effectively. Let’s see how to do that.

    Why Comparing Health Insurance Online is Smarter?

    Back in the day, if you wanted medical insurance, you had to meet agents, read brochures full of technical words, and then hope you didn’t miss a hidden clause. Today, you can sit on your couch, open your laptop, and see ten different health insurance plans lined up like products in an online store. So, why is this better? Because:

    ● You don’t rely only on what an agent tells you.

    ● You can compare premiums and benefits side by side.

    ● You see exclusions clearly instead of in fine print.

    It’s just like shopping online or booking a hotel. Nobody calls ten airlines anymore, although we check online. Health insurance should work the same way.

    What Really Matters While Comparing Plans

    The truth is that not every shiny feature matters. A good policy is one that actually protects you when something goes wrong. While browsing online tools, you should be focused on:

    ●    Coverage (Sum Insured): Does it cover realistic hospital bills in your city?

    ●    Cashless hospitals: If your go-to hospital isn’t on the list, it’s a headache later.

    ●    Claim settlement ratio: Higher numbers mean fewer claim rejections.

    ●    Add-ons: Maternity, critical illness, room rent flexibility, if you really need them.

    ●    Premium vs Benefits: Cheapest is not always best.

    If you only remember one thing, it’s this balance cost with coverage. Don’t be tempted by low premiums if it means compromising on actual protection.

    A Quick Walkthrough Using an Online Tool

    Let’s say you’re 32, married, with one child. You open a comparison website. It asks for details like age, city, and number of family members. You fill that in, and within seconds, you see multiple mediclaim policy options.

    Now you notice something interesting:

    Feature Policy 1 Policy 2 Policy 3
    Sum Insured ₹5 lakh ₹10 lakh ₹10 lakh
    Cashless Network 4,200+ 6,000+ 5,800+
    Maternity Cover No Yes Yes
    Premium (Yearly) ₹6,800 ₹9,500 ₹10,200

    At first glance, Policy 1 looks attractive because it’s cheap. But then you realise it doesn’t cover maternity or have as many cashless hospitals. If your family is expanding, that’s a red flag. Policy 2 or 3 might be the better choice long term.

    This is precisely why online tools help you to find the best health insurance plans. You’d probably miss these details if you were only talking to one insurance agent.

    Don’t Skip the “Exclusions” Section

    Most people skim through the benefits and ignore exclusions. Big mistake. Some health insurance plans don’t cover pre-existing diseases for the first 2 – 3 years. Others may exclude specific treatments like cataract surgery or joint replacement.

    When you buy health insurance online, every comparison site has an “exclusions” button or tab. Don’t skip it. It may not be exciting to read, but knowing what’s not covered is as important as knowing what is.

    Buying Online After Comparison

    Once you’ve shortlisted, buying health insurance online has its perks:

    ●    Time saving: Instant policy issuance (no waiting for paperwork).

    ●    Discounts: Some insurers give lower premiums if you buy directly online.

    ●    Transparency: you get all details in writing, no half-truths.

    ●    24/7 access: you can compare and buy anytime.

    Many people get a full mediclaim policy issued in less than 15 minutes online, no queues, no files, no hassle.

    So here are some main overview points that you have to keep in mind when comparing before you buy health insurance plans for family by using any online tool:

    ●    Evaluate your personal and family health requirements

    ●    Select a trusted online comparison tool

    ●    Check key features and coverage details of each plan

    ●    Understand what’s covered and what’s not

    ●    Look into claim history and settlement performance

    ●    Consider policy terms and optional add-on benefits

    ●    Directly compare multiple plans to spot differences easily

    Final Thoughts

    Honestly, picking the right health insurance isn’t as scary as it sounds. Many people just renew the same policy every year without even checking if it still works for them, and later regret it when bills pile up. Using an online comparison tool is super simple. You just spend a few minutes, see which plan covers what, check premiums, and figure out if it actually fits your family. That tiny effort can save a lot of stress later.

    When your renewal comes around, don’t just click “pay.” Take a moment, breathe, and see if your plan still makes sense. Look at the coverage, the hospitals included, maybe even check a rider or two. A few minutes now can keep you from scrambling when medical costs hit unexpectedly.

  • Kantar Insights & Airtel bag top honour at MRSI’s 33rd research seminar

    Kantar Insights & Airtel bag top honour at MRSI’s 33rd research seminar

    MUMBAI: Held in Mumbai, the event crowned Kantar Insights and Bharti Airtel Ltd as winners for their paper, ‘Reconstructing Bharat: A scientific approach to estimating India’s population demographics at a district level.’ The research tackled the challenge of building a sharper, district-level picture of India’s vast and varied population.

    The runner-up slots went to Knowledge Excel for ‘Guardians of the survey: Fighting fraud to protect research integrity and data quality benchmarking’ and to Zee Entertainment Enterprises with Third Eye Integrated Services for ‘Streaming the paradox: Gen Z and the intergenerational remix.’

    This year’s theme, ‘The Power of And’ attracted over 100 submissions, with 22 shortlisted papers presented on stage.

    The seminar opened with a keynote by Ministry of statistics & programme implementation, secretary, dr Saurabh Garg, who underlined the importance of data-driven policymaking in India’s journey towards Viksit Bharat. He highlighted innovations in AI, machine learning, and geospatial data as tools that are strengthening decision-making.

    Panels through the day kept conversations lively, from the ‘Joys and dilemmas of insight in the age of technology’ to candid discussions on how brands can authentically connect with India’s cultural and economic diversity.

    MRSI, president, Nitin Kamat set the tone and said, “The industry must embrace integration between technology and creativity, data and human stories, clients and agencies to shape the future of market research.”

    Committee chair Rituparna Dasgupta added, “The diversity of ideas, from academic breakthroughs to brand case studies, reflects the ambition of India’s insights industry.”

    With thought leaders from healthcare, hospitality, FMCG, and media in attendance, the seminar reinforced MRSI’s role as the beating heart of India’s research ecosystem and a champion of ethical, future-ready insights.

     

  • Nushrratt goes au naturel as face of Oshea’s herbal beauty mission

    Nushrratt goes au naturel as face of Oshea’s herbal beauty mission

    MUMBAI: When movie star Nushrratt Bharuccha says yes, she does it with her skin in the game. The actress has been named the new brand ambassador for Oshea Herbals, one of India’s most trusted herbal personal care names, in a move that blends glamour with green goodness.

    For more than a decade, Oshea has been crafting nature-led, science-backed personal care across skincare, haircare, bath, body, and professional ranges. With over 450 products to its credit, the brand has built its reputation on authenticity, safety, and quality qualities it believes Nushrratt embodies to perfection.

    Oshea Herbals CEO & MD Jeetendra Kumar Kundalia calls her “modern, relatable, and confidently real,” while co-founder Yash Kundalia believes her energy will help spark a deeper connection with today’s generation.

    The actress herself is equally upbeat: “I’ve always admired how Oshea channels the power of nature into wonderful products. What resonates most with me is their simplicity and honesty. It’s not just about skincare, it’s about embracing who you are.”

    The partnership will see Nushrratt fronting Oshea’s campaigns across television, print, digital, and on-ground activations, bringing the brand’s “simple, safe, and real” philosophy closer to millions of Indian homes.

    For Oshea, this isn’t just another star endorsement, it’s a reminder that timeless beauty lies not in filters, but in nature’s own formulas. And with Nushrratt in the picture, that story looks set to glow brighter.

  • Policybazaar for Business adds medical stalwarts to advisory board

    Policybazaar for Business adds medical stalwarts to advisory board

    MUMBAI: Policybazaar for Business, the corporate arm of one of India’s largest insurance platforms, has bolstered its advisory board by bringing in three distinguished leaders from the medical fraternity: air marshal (retd) dr Rajesh Vaidya, dr Arun Gupta, and dr Mohit Mathur.

    The move strengthens the company’s focus on Professional Indemnity (PI) for doctors: a cover still under-penetrated in India despite rising medico-legal cases, AI-driven diagnostics, and evolving patient rights. It also enriches Policybazaar for Business’ Employee Health & Wellness vertical, particularly in preventive care, compliance, and critical illness management.

    The new members bring diverse expertise: AVSM, VSM, air marshal (retd) and former DG medical services (air) dr Rajesh Vaidya, who managed healthcare delivery for over 1.5 lakh personnel across 100 plus facilities. A decorated officer and reformer, he pioneered large-scale health programmes and worked with the WHO on public health strategy.

    Delhi Medical Council, former president, Dr Arun Gupta, with over 4,000 medico-legal cases adjudicated: A leading authority on ethics and compliance, he has delivered 600 plus lectures shaping discourse on medical law and litigation risk.

    Veteran anaesthesiologist and critical care leader, formerly with Max Super speciality hospitals, Gurgaon and Dwarka, Dr Mohit Mathur: Recognised with the Sushruta Award (2021), he has advanced ICU medicine and trained multidisciplinary teams.

    Commenting on the development, Policybazaar for Business, head, Sajja Praveen Chowdary said, “Professional Indemnity for Doctors and Employee Health & Wellness are critical verticals for us. The addition of these dignitaries gives unprecedented strength to our efforts  helping us safeguard doctors in a complex medico-legal environment while also designing new-age covers for risks emerging from AI-driven diagnostics and modern treatment protocols.”

    With this expansion, Policybazaar for Business builds on its decorated advisory board, which already includes Ajit Kumar, AV Rao, and S Nagaraj. The strengthened panel reflects the brand’s commitment to addressing the evolving insurance needs of corporates, hospitals, and healthcare professionals.

  • Saif, Kareena tune in as Spotify proves it knows listeners best

    Saif, Kareena tune in as Spotify proves it knows listeners best

    MUMBAI: Sometimes your playlist gets you better than your partner and Spotify isn’t afraid to say it out loud. The streaming giant has rolled out a cheeky new campaign featuring movie royalty Kareena Kapoor Khan and Saif Ali Khan, proving that when it comes to mood swings and music cues, the app has couples beat.

    Launched over the weekend, the campaign revolves around the idea “Spotify gets you,” spotlighting three of its most personalised features Daylists, Spotify Mixes, and Song Radio. Each ad uses humour to highlight how Spotify’s recommendations adapt seamlessly to every listener’s tastes and shifting moods, often with uncanny accuracy.

    Whether it’s a Daylist that morphs through the hours, curated mixes that cater to genres and vibes, or song Rrdio that spins off from a single track into an entire listening journey, the campaign underscores Spotify’s USP: personalisation at scale.

    Running across digital and social media platforms, the films aim to drive awareness and adoption of these features, while reinforcing Spotify’s role as not just a music app but a near-psychic companion in daily life.

    With Kareena and Saif’s playful chemistry anchoring the ads, Spotify is betting big on the message that in a world full of choices, sometimes the algorithm knows you better than the love of your life.
     

  • Oberoi Realty honours engineers with inspiring video this Engineers’ Day

    Oberoi Realty honours engineers with inspiring video this Engineers’ Day

    MUMBAI: On Engineers’ Day, the luxury real estate developer unveiled a special tribute video saluting the minds that turn blueprints into landmarks. The film celebrates engineering not just as a science of structures, but as the art of shaping communities, where precision meets imagination.

    From the first sketch on paper to towers that redefine cityscapes, the video reflects the patience, creativity, and discipline that lie at the heart of progress. It is a reminder that while steel and concrete may build walls, it is engineering vision that creates spaces where people truly live, connect, and thrive.

    Oberoi Realty, senior vice president & head of marketing and corporate communications, Sarina Menezes summed it up and said, “Engineering is about people: their aspirations, their comfort, and the way they experience life. Engineers blend precision with purpose and innovation with integrity. Their expertise allows us to create developments that stand for connection as much as progress.”

    Every frame of the tribute highlights how engineers bridge ambition with detail, transforming possibility into reality and leaving behind legacies that endure for generations.

  • HTCS checks out with 40 million dollars savings in Warehouse digital revamp

    HTCS checks out with 40 million dollars savings in Warehouse digital revamp

    MUMBAI: When retail meets reboot, the savings add up. Tata Consultancy Services (TCS) has inked a strategic partnership with New Zealand’s The Warehouse Group (TWG) to modernise its technology backbone unlocking up to 40 million dollars in licence and managed service cost savings over five years.

    The tie-up will see TCS consolidate platforms, trim technical debt and sharpen efficiencies across TWG’s end-to-end retail chain, from merchandising to supply chain. But it’s not just about cost-cutting: the IT giant will also help upskill TWG’s workforce in digital and AI capabilities, setting the stage for smarter, faster, and more resilient operations.

    TWG Group CEO Mark Stirton called the deal “a significant step forward” after a year of belt-tightening. “TCS will build on our current cost initiatives and unlock the capability and capacity to obtain more value from the technology investments we’ve made to date,” he said.

    For TCS, which already partners with the world’s top 10 retailers, the pact underscores its growing footprint in New Zealand. The company has been active in shaping the region’s digital future, from launching the Asia Pacific Digital Sustainability Index in 2022 to running STEM empowerment programmes like GoIT and GoIT Girls to inspire the next generation of innovators.

    Armed with AI-powered platforms like TCS Omnistore for unified commerce and TCS Optumera for data-led merchandising, the consultancy brings both scale and smarts to the table. Tata Consultancy Services president for growth markets Girish Ramachandran summed it up: “We are committed to supporting one of New Zealand’s most iconic retail brands in streamlining systems and enhancing capabilities through AI adoption laying the foundation for sustained, long-term value creation.”

    With efficiency, innovation and sustainability stitched into its plan, TWG’s latest retail chapter promises to be more than just business as usual, it’s retail therapy for the digital age.