ITV

Blog

  • Asian D- Cinema Summit calls for a uniform technology format

    SINGAPORE: Is the whole world soon going to be divided into the Digital and the Non Digital? Well, looks like. And not just that, but understanding the digital world seems like the only way to remain relevant in the rapidly converging media & entertainment industry.


    Broadcast Asia 2006, aptly embodies a theme, titled Digital – The Journey Forward. And to go with the theme, the mega event which is made up of exhibitions, conferences and meetings, started off bang on with ‘The Asian D-Cinema Summit.‘


    The summit focused on the rollout of digital cinema, which has revolutionised the cinematic experience for moviegoers around the world. Setting the agenda for a day-long discussion, Mike Connors, chairman Connors & Associates, Singapore, began the session by shedding light on the overall scenario.


    He said, “The coming days are going to pose newer challenges for people in the movie business. Cause: digital cinema is more than just perfect images and sounds, but it impacts on how a movie is actually made (production), distribution and projection in the theatres. So, it‘s not just about digital capture but also about digital delivery and projection. So, going the digital way is all about setting up systems that ensures a uniform and high level of technical performance along with quality control.”


    So, how does the movie industry flourish as well as move towards a smooth transition to a digital future? What came across was that one has to move towards one digital distribution and exhibition format. And that format is clearly complying with the Digital Cinema Specifications (DCI which came across in 2002).


    Taking the discussion further, Thomas Lim, Director, Education, Learning, Digital Media & entertainment, IDA Singapore, said, “The film fraternity across the Asian region seems to grappling with issues of complying with the Digital Cinema initiatives, to ensure great quality control. In fact, Singapore is fast emerging a great hub by playing a strong support to the industry in terms of helping comply and convert content to the norms of DCI.”


    Some of the other questions which were raised during the opening session were what are the technical developments that will help enhance the conversion to digital screens? In the future, who will bear the technology cost? How will distributors and exhibitors work out their new equations? Will we have to create fresh content as the theatres go digital? Or will moviegoers have to pay more to enjoy digital cinema.


    “Though, the answers to these queries will emerge in the time to come, it looks like we are getting there,” said Al Barton VP, Sony Pictures Entertainment, USA. He added, “Last year we were here speculating the specifications laid down to go digital but this time for people involved in the film business, we are here really to discuss how more countries have start adopting to digital screens. The systems which have worked in the US can also be applied in other parts of the world, in spite of the fact that the scenario does is differ from region to region. Like, France has independent producers and Germany is a country where most of the prints are used twice in the country. So, we‘ll have to come to a flexible solution for digital films being distributed across the world.”


    The opening session also looked at the various technological challenges that the digital world will pose for the industry. Equipment manufacturers will have to invest in compatible equipment so as to help theatrical projectors to create a uniform and compatible digital cinema. But hopefully, as the market gets more competitive, the price of the equipment and its installation which were previously thought to be a major barrier to digital cinema will become increasingly affordable.

  • Asian D- Cinema Summit calls for a uniform technology format

    Asian D- Cinema Summit calls for a uniform technology format

    SINGAPORE: Is the whole world soon going to be divided into the Digital and the Non Digital? Well, looks like. And not just that, but understanding the digital world seems like the only way to remain relevant in the rapidly converging media & entertainment industry.

    Broadcast Asia 2006, aptly embodies a theme, titled Digital – The Journey Forward. And to go with the theme, the mega event which is made up of exhibitions, conferences and meetings, started off bang on with ‘The Asian D-Cinema Summit.’

    The summit focused on the rollout of digital cinema, which has revolutionised the cinematic experience for moviegoers around the world. Setting the agenda for a day-long discussion, Mike Connors, chairman Connors & Associates, Singapore, began the session by shedding light on the overall scenario.

    He said, “The coming days are going to pose newer challenges for people in the movie business. Cause: digital cinema is more than just perfect images and sounds, but it impacts on how a movie is actually made (production), distribution and projection in the theatres. So, it’s not just about digital capture but also about digital delivery and projection. So, going the digital way is all about setting up systems that ensures a uniform and high level of technical performance along with quality control.”

    So, how does the movie industry flourish as well as move towards a smooth transition to a digital future? What came across was that one has to move towards one digital distribution and exhibition format. And that format is clearly complying with the Digital Cinema Specifications (DCI which came across in 2002).

    Taking the discussion further, Thomas Lim, Director, Education, Learning, Digital Media & entertainment, IDA Singapore, said, “The film fraternity across the Asian region seems to grappling with issues of complying with the Digital Cinema initiatives, to ensure great quality control. In fact, Singapore is fast emerging a great hub by playing a strong support to the industry in terms of helping comply and convert content to the norms of DCI.”

    Some of the other questions which were raised during the opening session were what are the technical developments that will help enhance the conversion to digital screens? In the future, who will bear the technology cost? How will distributors and exhibitors work out their new equations? Will we have to create fresh content as the theatres go digital? Or will moviegoers have to pay more to enjoy digital cinema.

    “Though, the answers to these queries will emerge in the time to come, it looks like we are getting there,” said Al Barton VP, Sony Pictures Entertainment, USA. He added, “Last year we were here speculating the specifications laid down to go digital but this time for people involved in the film business, we are here really to discuss how more countries have start adopting to digital screens. The systems which have worked in the US can also be applied in other parts of the world, in spite of the fact that the scenario does is differ from region to region. Like, France has independent producers and Germany is a country where most of the prints are used twice in the country. So, we’ll have to come to a flexible solution for digital films being distributed across the world.”

    The opening session also looked at the various technological challenges that the digital world will pose for the industry. Equipment manufacturers will have to invest in compatible equipment so as to help theatrical projectors to create a uniform and compatible digital cinema. But hopefully, as the market gets more competitive, the price of the equipment and its installation which were previously thought to be a major barrier to digital cinema will become increasingly affordable.

  • DAB Radio: A toy for the iPod GenX

    SINGAPORE: Radio as we know it, is soon going to be a thing of the past. With new and emerging technologies, radio is all set to get a face lift.


    Radio in Asia, is the most accessible of the media and what‘s more… it‘s free. There are a few key factors behind the success of analogue radio. It‘s simple and user friendly, has a wide variety of content, it‘s portable and mobile and has a broad audience appeal. But the big question is – Will analogue radio survive in a digital world?


    The answer to that is anyone‘s guess. The next generation of radio – Digital Audio Broadcasting (DAB) – is now vying for consumer attention.


    While DAB radio defines the next generation of radio receivers, it must cross the cultural divide first and gain consumer acceptance. The hurdle it faces are that users don‘t want to move into new and unfamiliar technology and hence DAB Radio must offer much more than FM / AM. Also, incremental cost must be justified by content and new features and it has to change the way traditional radio is consumed. Perhaps, the most crucial thing is that DAB radio must offer more than just radio.


    Highlighting the key strengths of DAB, Frontier Silicon UK VP sales and marketing Steve Evans said, “DAB has better quality audio, is easy to tune in, has more channels, provides data services, has future proof technology and value added features. However, it is not just about high quality radio. Compared to conventional analogue radios, DAB has to be much more. Moreover, broadcasters can capitalise on the potential of DAB technology to transmit more attractive data services.”


    “On the other hand,” Evans said, “Receiver manufacturers can develop receivers that enable the consumption of the services. However, there has to be cooperation between broadcasters and receiver manufacturers.”


    What‘s more, DAB also enables EPG (Electronic Programme Guide) and allows the iPod generation to get their music, where they want it and when they want it. “EPG allows listeners to see what‘s on now and for the next seven days, search programmes by genre, by time, and allows them to set advanced timer recordings. It also enables recording of programmes in real time or at a later date in the same way as a personal video recorder (PVR) apart from enhancing the user‘s radio listening experience,” Evans said.


    Another important feature of DAB is that it gives the consumer the ability to pause, rewind, fast-forward, and record live radio to variety of storage mediums. “This is a growing feature that is becoming synonymous with DAB digital radios. It works both on audio data and DLS text messages, however, small incremental price due to additional RAM memory required for rewind buffers,” said Evans.


    DAB‘s Dynamic Label Segment also allows broadcasters to send text information and control characters along with the audio service. The text can be used to provide more information about the station and also to increase advertising revenue for the broadcasters. Apart from this, a Slide Show feature in DAB allows broadcasters to send a sequence of images (JPG/BMP) associated with tracks being played. “Visual along with audio would greatly help radio advertisers to increase advertising revenue and is already being trialled by numerous broadcasters,” Evans said.


    Additionally, content can also be repurposed for different delivery platforms. Evans said, “DAB is an ideal transport channel for web site content to be delivered to users using the DAB BWS user application. Broadcast Website (BWS) allows DAB multiplex operators to use the internet as source content and deliver an entire web site to a DAB receiver using only the broadcast channel of DAB. Content on the web site can be used to promote the broadcaster and provide interactivity to the consumer.”


    Another aspects of DAB is that it enables mobile digital TV by using T-DMB (Digital Multimedia Broadcast). “DAB can act as a transport mechanism to deliver video to receivers and has the capability to deliver video up to 1.5Mbps. It also enables the long awaited mobile TV deployment using broadcast technology, rather than cellular based point-to-point service, which has traffic handling limitations,” Evans said.


    T-DMB services have already commercially launched in Korea, China and very recently in Germany.


    However, these data services are useless unless suitable receivers are introduced into the market. DAB receivers should:


    • Present the data in a ‘usable‘ and ‘attractive‘ manner
    • Low power consumption to ensure long battery life
    • Low cost to promote mass market uptake
    • Easy integration to enable more manufacturers
    • Sufficient processing power to cope of datacast decoding
    • Programmable to cope with changing standards


    The key features of Next Generation radios include:


    • Large display to show more contents
    • Built-in memory for data caching applications (pause/rewind)
    • Support for external memory plugin to read audio files (USB host/slave)
    • Support for Firmware Upgrade (USB) to cope with changing standards
    • Applications including DAB, FM, Audio decoders, Picture/Video decoders, PVR like capability

  • DAB Radio: A toy for the iPod GenX

    DAB Radio: A toy for the iPod GenX

    SINGAPORE: Radio as we know it, is soon going to be a thing of the past. With new and emerging technologies, radio is all set to get a face lift.

    Radio in Asia, is the most accessible of the media and what’s more… it’s free. There are a few key factors behind the success of analogue radio. It’s simple and user friendly, has a wide variety of content, it’s portable and mobile and has a broad audience appeal. But the big question is – Will analogue radio survive in a digital world? 

    The answer to that is anyone’s guess. The next generation of radio – Digital Audio Broadcasting (DAB) – is now vying for consumer attention.

    While DAB radio defines the next generation of radio receivers, it must cross the cultural divide first and gain consumer acceptance. The hurdle it faces are that users don’t want to move into new and unfamiliar technology and hence DAB Radio must offer much more than FM / AM. Also, incremental cost must be justified by content and new features and it has to change the way traditional radio is consumed. Perhaps, the most crucial thing is that DAB radio must offer more than just radio.

    Highlighting the key strengths of DAB, Frontier Silicon UK VP sales and marketing Steve Evans said, “DAB has better quality audio, is easy to tune in, has more channels, provides data services, has future proof technology and value added features. However, it is not just about high quality radio. Compared to conventional analogue radios, DAB has to be much more. Moreover, broadcasters can capitalise on the potential of DAB technology to transmit more attractive data services.” 

    “On the other hand,” Evans said, “Receiver manufacturers can develop receivers that enable the consumption of the services. However, there has to be cooperation between broadcasters and receiver manufacturers.”

    What’s more, DAB also enables EPG (Electronic Programme Guide) and allows the iPod generation to get their music, where they want it and when they want it. “EPG allows listeners to see what’s on now and for the next seven days, search programmes by genre, by time, and allows them to set advanced timer recordings. It also enables recording of programmes in real time or at a later date in the same way as a personal video recorder (PVR) apart from enhancing the user’s radio listening experience,” Evans said. 

    Another important feature of DAB is that it gives the consumer the ability to pause, rewind, fast-forward, and record live radio to variety of storage mediums. “This is a growing feature that is becoming synonymous with DAB digital radios. It works both on audio data and DLS text messages, however, small incremental price due to additional RAM memory required for rewind buffers,” said Evans. 

    DAB’s Dynamic Label Segment also allows broadcasters to send text information and control characters along with the audio service. The text can be used to provide more information about the station and also to increase advertising revenue for the broadcasters. Apart from this, a Slide Show feature in DAB allows broadcasters to send a sequence of images (JPG/BMP) associated with tracks being played. “Visual along with audio would greatly help radio advertisers to increase advertising revenue and is already being trialled by numerous broadcasters,” Evans said. 

    Additionally, content can also be repurposed for different delivery platforms. Evans said, “DAB is an ideal transport channel for web site content to be delivered to users using the DAB BWS user application. Broadcast Website (BWS) allows DAB multiplex operators to use the internet as source content and deliver an entire web site to a DAB receiver using only the broadcast channel of DAB. Content on the web site can be used to promote the broadcaster and provide interactivity to the consumer.” 

    Another aspects of DAB is that it enables mobile digital TV by using T-DMB (Digital Multimedia Broadcast). “DAB can act as a transport mechanism to deliver video to receivers and has the capability to deliver video up to 1.5Mbps. It also enables the long awaited mobile TV deployment using broadcast technology, rather than cellular based point-to-point service, which has traffic handling limitations,” Evans said.

    T-DMB services have already commercially launched in Korea, China and very recently in Germany.

    However, these data services are useless unless suitable receivers are introduced into the market. DAB receivers should:

    • Present the data in a ‘usable’ and ‘attractive’ manner
    • Low power consumption to ensure long battery life
    • Low cost to promote mass market uptake
    • Easy integration to enable more manufacturers
    • Sufficient processing power to cope of datacast decoding 
    • Programmable to cope with changing standards

    The key features of Next Generation radios include:

    • Large display to show more contents
    • Built-in memory for data caching applications (pause/rewind)
    • Support for external memory plugin to read audio files (USB host/slave)
    • Support for Firmware Upgrade (USB) to cope with changing standards 
    • Applications including DAB, FM, Audio decoders, Picture/Video decoders, PVR like capability

  • Mauj Telecom is the mobile partner for Wimbledon in India

    MUMBAI: Indian mobile value added services provider Mauj Telecom has just served an ace. In partnership with the All England Lawn Tennis and Croquet Club, Mauj Telecom has launched an exclusive Wimbledon Mobile portal. This partnership has been facilitated by IMG Media. The multi-modal portal is available on sms, voice and WAP/GPRS.


    Tennis buffs can catch match schedules, score updates and Wimbledon news by sending ‘Wimbledon’ as a sms to 7007. The Mauj Talk Voice portal can be accessed by calling 5057007 on the mobile phone. Radio Wimbledon is another innovation that will be available live on this. Wallpapers, videos, video ringtones, themes, colour logos and other mobile content will be available on www.mauj.com on the net and on wap.mauj.com on GPRS / edge phones.


    The content also includes 2005 Championship Round-Up and 2006 Championship Preview. Throughout the Wimbledon fortnight, wallpapers and videos of daily preview, individual match highlights, player interviews and daily round-up will be updated approximately within two hours of the matches.


    A separate zone is being built featuring 101 Golden Moments of Wimbledon History. This features videos and images of some of the most memorable moments at Wimbledon, including the historic tennis battles between Martina Navratilova and Steffi Graf, John McEnroe and Bjorn Borg, Andre Agassi and Goran Ivanisevic, Pete Sampras and Goran Ivanisevic.


    Sampras’ epic seven victories and the fierce battles of the Williams sisters will also be there.


    IMG Media sdenior intl VP Andrew Wildblood said, “IMG Media is excited to partner with Mauj to bring Wimbledon mobile content to India. IMG is always trying to extend the reach of its premier sports properties like Wimbledon beyond the traditional broadcast viewing. Mauj is the best of class mobile partner and distributor in India and will help us extend the reach of Wimbledon among the fastest growing mobile markets in the world”


    Mauj Telecom CEO Arun Gupta said, “Mobile phones are becoming the centre of the entertainment universe. In the past, too, we have been bringing quality mobile content to cell phone customers, be it entertainment, sports or Bollywood. Mauj Telecom is extremely glad to partner with Wimbledon and IMG Media to launch the content exclusively in India on 7007, 5057007 Mauj Talk and wap.mauj.com portals. With this, we bring the best tennis action to the 90 million mobile consumers in India.”


    Mauj Telecom is part of the People Group, which also owns internet brands such as Shaadi.com, Astrolife.com and Fropper.com. Mauj‘s wap portal wap.mauj.com offers mobile gaming, mobile music, mobile video and GPRS/EDGE/WAP space facilities. Its shortcode is 7007

  • ESS derives distribution benefits from World Cup

    ESS derives distribution benefits from World Cup

    MUMBAI: The ongoing FIFA soccer World Cup in Germany has helped ESPN Star Sports (ESS) get back on board over 600 cable operators who had severed ties with the sports channels even as football viewership increased.

    Confirming the development, ESPN Software India distribution head Sricharan Iyengar told Indiantelevision.com, “The World Cup has done wonders for network development (read getting ESPN and Star Sports on cable networks and on prime band).”

    Many cable networks, which had de-activated ESS signals owing to varying reasons, replacing the sports channels with other in-demand ones, decided to again do a samba with ESS as the football magic unfolds in Germany and public pressure built up for football.

    “I would say, between 600-700 networks across India have either re-activated ESS signals or have signed up with us afresh,” Iyengar said, adding the response has been more than enthusiastic and anticipated.

    For example, ICC cable network in Pune, which had been involved in a running battle with ESS over non-payments of dues, kissed and made up soon after the World Cup got underway.

    Industry observers also felt that the patch-up happened as ICC feared in the absence of ESPN and football, there could be subscriber desertion to Dish TV’s DTH service, which had stepped up its sales pitch in places like Pune, Chennai and Hyderabad.

     

  • Mobile TV is creating a new demographic appeal in the US: Study













    MUMBAI: Telephia, a measurement information provider to the mobile industry in the US, has announced a research undertaken shows that more than two million, or 1.4 percent, of the US wireless user base subscribed to a mobile video plan during the first quarter of 2006.


    The average U.S. mobile TV subscriber spends $40 a month more on wireless services than non-TV subscribers.

     

    Telephia president and CEO Sid Gorham says, “Mobile TV represents a huge revenue opportunity for companies in all parts of the communications and entertainment value chain.”


    Telephia research shows that the Hispanic and Black/African-American demographic groups made up 23 and 19 per cent of the mobile TV subscriber base in the US during the first quarter of this year, respectively. This is approximately double the share these groups represent of the broader mobile user population.

     

    “The early popularity of mobile TV with these groups continues the demographic trend we see in the adoption of all advanced mobile data services. Mobile TV will allow marketers to reach this audience with a wide range of innovative advertising and commerce approaches. To execute successfully on this exciting opportunity, the industry needs detailed research that tracks the evolving behavior and preferences of the mobile TV user. Our clients are particularly interested in using audience measurement data to target advertising and interactive commerce” adds Gorham.


    Demographics of mobile TV subscribers, wireless and non-subscribers in the US




























    Demographic Group Mobile TV Subscribers Wireless Subscribers Non Subscribers
    White 47 per cent 72 per cent 76 per cent
    Hispanic 23 per cent 10 per cent 8 per cent
    Black/African-American 19 per cent 11 per cent 8 per cent
    Asian or Pacific Islander 7 per cent 2 per cent 2 per cent

    Telephia, had launched the industry’s first mobile television user panel last month. This longitudinal research panel will provide the mobile industry with detailed measurement of the attitudes and behaviours among the rapidly growing mobile TV audience.


    Telephia will begin by tracking users of the current unicast-based services (e.g. the MobiTV-based offerings on Sprint and Cingular Wireless, and Verizon’s V Cast service). The panel will expand to include subscribers of multicast mobile TV networks when they launch in late 2006 and 2007. Telephia is currently building its panel in the US and the UK and will expand coverage to the rest of Europe and parts of Asia in 2007

  • MSN ties up with LivePlanet for next gen online content

    MSN ties up with LivePlanet for next gen online content

    MUMBAI: Online content service provider MSN has announced an alliance with LivePlanet, a Los Angeles-based production company with the aim to bring a new generation of storytelling online.

    The first show that will be launched under this recently announced MSN Originals initiative is LivePlanet’s production Fan Club: Reality Baseball..

    The upcoming show aims to move unscripted programming into the big leagues of new media with always-accessible content and interactivity that puts the MSN audience at the center of a unique entertainment experience.Fan Club MSN says gives fans control of the Schaumburg Flyers, a real professional minor league baseball team based in a suburb of Chicago. Each day, new online content will tell the stories of the Flyers’ players, giving the fans intimate knowledge of “their” ballclub, as well as the team’s coaches, wives, girlfriends and personalities, revealing their dreams, demons, triumphs and difficulties, on and off the playing field.

    MSN users will manage the team on a daily basis, voting to determine such key decisions as the batting lineup, fielding positions and pitching roster. Fantasy baseball meets reality TV in “Fan Club: Reality Baseball,” where the fans run the team and control the action.

    MSN director of business development Joe Michaels says, “We are going to hit one out of the park with Fan Club: Reality Baseball. We were a bit stunned at first that a professional baseball team would allow our audience to manage it, but we quickly realized that ‘Fan Club’ is a fabulous programming concept which is perfect for the Web.

    “We are thrilled to be working with LivePlanet because they are great storytellers who can deliver the drama and excitement behind the scenes of this professional sports team. Fan Club is a great example of what we’re doing with MSN Originals: providing our audience with new and engaging entertainment experiences and opening up significant opportunities for advertisers.”

    LivePlanet CEO Larry Tanz says, “This is Bull Durham meets fantasy sports, and it’s all real. We expect ‘Fan Club’ to appeal to anyone who has ever yelled at their TV because they thought they could do a better job running the team — now the fans will have their chance.

    “Fan Club will appeal to sports fans and non-sports fans alike with the type of behind-the-scenes, unscripted drama seen in shows like Project Greenlight. Because MSN reaches hundreds of millions of users, the show will have access to a vastly larger audience than television. And the interactive features of MSN are the key to allowing fans to control their ballclub, something television can’t currently accomplish.”

    The Northern League in which the Schaumburg Flyers play divides its season in half, with the winners of each half meeting in the playoffs.

    Fan Club: Reality Baseball is slated to go live in mid-July in time for MSN users to manage the team day to day for the full second half of the 2006 season, determining whether or not the Flyers will make the playoffs.

  • Panamsat launches US satellite for HDTV, IPTV

    Panamsat launches US satellite for HDTV, IPTV

    MUMBAI: Satellite provider PanAmSat has launched its Galaxy 16 satellite in the US.

    Launched into orbit by Sea Launch, Galaxy 16 is the 24th satellite in Panamsat’s fleet and its 11th over the US. The satellite, to be located at 99 degrees west longitude, will replace Galaxy 4R.

    Panamsat CEO Joe Wright says, “We promised customers that we would have the most extensive and reliable neighborhood of satellites in the US to deliver standard and HDTV television channels and Galaxy 16 expands on that reality.

    “We have also promised shareholders to build satellites in a capital efficient manner and to launch them with our customers’ design requirements. And that’s exactly what we’ve done: Galaxy 16 takes over for Galaxy 4R and the satellite is nearly sold out.

    “Galaxy 16 is a broadcasters’ dream satellite. With its remarkable power and expansive footprint reaching from Maine to Alaska and Hawaii, it can deliver today and tomorrow’s technological advancements. In addition to providing thevery clearest broadcast signal, this versatile spacecraft has the digital muscle to deliver IPTV, HDTV or VOD. Galaxy 16 is one blockbuster of a satellite for existing and emerging technologies.”

    With its 24 C-band and 24 Ku-band payloads, the satellite will be home to channels like ABC, Fox , Warner Bros., Buena Vista and Televisa as well as major customers such as National Public Radio (NPR) and Hughes Network Systems (HNS).

  • Mauj Telecom is the mobile partner for Wimbledon in India

    Mauj Telecom is the mobile partner for Wimbledon in India

    MUMBAI: Indian mobile value added services provider Mauj Telecom has just served an ace. In partnership with the All England Lawn Tennis and Croquet Club, Mauj Telecom has launched an exclusive Wimbledon Mobile portal. This partnership has been facilitated by IMG Media. The multi-modal portal is available on sms, voice and WAP/GPRS.

    Tennis buffs can catch match schedules, score updates and Wimbledon news by sending ‘Wimbledon’ as a sms to 7007. The Mauj Talk Voice portal can be accessed by calling 5057007 on the mobile phone. Radio Wimbledon is another innovation that will be available live on this. Wallpapers, videos, video ringtones, themes, colour logos and other mobile content will be available on www.mauj.com on the net and on wap.mauj.com on GPRS / edge phones.

    The content also includes 2005 Championship Round-Up and 2006 Championship Preview. Throughout the Wimbledon fortnight, wallpapers and videos of daily preview, individual match highlights, player interviews and daily round-up will be updated approximately within two hours of the matches.

    A separate zone is being built featuring 101 Golden Moments of Wimbledon History. This features videos and images of some of the most memorable moments at Wimbledon, including the historic tennis battles between Martina Navratilova and Steffi Graf, John McEnroe and Bjorn Borg, Andre Agassi and Goran Ivanisevic, Pete Sampras and Goran Ivanisevic.

    Sampras’ epic seven victories and the fierce battles of the Williams sisters will also be there.

    IMG Media sdenior intl VP Andrew Wildblood said, “IMG Media is excited to partner with Mauj to bring Wimbledon mobile content to India. IMG is always trying to extend the reach of its premier sports properties like Wimbledon beyond the traditional broadcast viewing. Mauj is the best of class mobile partner and distributor in India and will help us extend the reach of Wimbledon among the fastest growing mobile markets in the world”

    Mauj Telecom CEO Arun Gupta said, “Mobile phones are becoming the centre of the entertainment universe. In the past, too, we have been bringing quality mobile content to cell phone customers, be it entertainment, sports or Bollywood. Mauj Telecom is extremely glad to partner with Wimbledon and IMG Media to launch the content exclusively in India on 7007, 5057007 Mauj Talk and wap.mauj.com portals. With this, we bring the best tennis action to the 90 million mobile consumers in India.”

    Mauj Telecom is part of the People Group, which also owns internet brands such as Shaadi.com, Astrolife.com and Fropper.com. Mauj’s wap portal wap.mauj.com offers mobile gaming, mobile music, mobile video and GPRS/EDGE/WAP space facilities. Its shortcode is 7007.