Blog

MUMBAI: Visual Computing Labs (VCL), a division of Tata Elxsi, provided the Visual Effects (VFX) for Karan Johar‘s third directorial venture -Kabhi Alvida Na Kehna (KANK)-.starring Amitabh Bachchan, Shahrukh Khan, Rani Mukerji, Preity Zinta, Abhishek Bachchan and Kiron Kher in pivotal roles.
 
The movie was shot over a 90-day stint in the USA and a few on four large sets in Mumbai‘s studios.

“This is VCL‘s second project for Dharma Productions, having worked with them earlier on Kal Ho Na Ho. In KANK,VCL has executed more than 45 minutes of effects work” said VCL head K.Chandrashekhar.
 
Says Visual Computing Labs, Tata Elxsi Creative Director Pankaj Khandpur, “The most outstanding work in the multi starrer movie was the creation of a Computer Graphic Image (CGI) football stadium and the neighboring city in the aerial views. It is for the first time in India that the creation of thousands of stadium crowds in all the long-shots was all done in computer graphics!”

“The creation of CGI crowds in the stadium was particularly challenging as we were combining CGI characters in the distance with existing live-action actors in the foreground. Each of the CGI ‘agents‘ had to reflect the same level of movement and excitement as the live-action actors, so that both types of ‘actors‘ could blend seamlessly in the same shot‘s. Even the relative clothing, hair etc. had to be similar! Apart from the blending, the biggest challenge was rendering a crowd of 75,000 people in CG, each in complete 3D, with clothes, caps, shoes, and even tubs of popcorn!” he further added.

All the environment effects like snow and rain for many of the scenes,
including depicting the ‘changing‘ of seasons in real time were created in CG by VCL An important requirement was to ensure the seamless integration from one scene to the other; this required the creation of ‘matched‘ trees, as well as matching the ‘grounds‘ of various shots, and the creation of freshly fallen digital ‘snow‘ in the Shahrukh shot. This was challenging considering the individual shots had been shot at different locations, and at different times, weeks apart from each other.

Apart from animation for the movie and the film logo, VCL has designed the opening credits of the film, as well as many minutes of ‘hidden‘ effects: cosmetic fixes, embellishment, transitions, and day-for-night effects.

Visual Computing Labs, a division of Tata Elxsi Ltd, is a creative facility offering animation, gaming and special effects for the global entertainment and broadcast industry. Headquartered in Bangalore, Visual Computing Labs is a unique mix of engineering and creative skills, which provides solutions from scripting, pre/post production, character modelling & Animation, VFX and Development services among others.

MUMBAI: In the 30 years of video game development, the art of making console games has been reserved for those with big projects, big budgets and the backing of big game labels.

Now software major Microsoft is bringing this art to the masses with a new set of tools, called XNA Game Studio Express, based on the XNA platform.
 
XNA Game Studio Express will democratise game development by delivering the necessary tools to hobbyists, students, indie developers and studios alike to help them bring their creative game ideas to life while nurturing game development talent, collaboration and sharing that will benefit the entire industry.

During his keynote presentation a few days ago at Gamefest 2006, a Microsoft game developer event hosted by Microsoft in Seattle, Microsoft GM game developer group Chris Satchell announced details of the new technology, which will be broadly available this holiday season.

XNA Game Studio Express will be available for free to anyone with a Windows XP-based PC and will provide them with Microsoft‘s next-generation platform for game development. By joining a ‘creators club‘ for an annual subscription fee of $99 users will be able to build, test and share their games on Xbox 360 and access a wealth of materials to help speed the game development progress. This represents the first significant opportunity for novice developers to make a console game without a significant investment in resources.

During his keynote, Satchell talked about academic institutions that are lining up to include XNA Game Studio Express in their course offerings.

Also showcased was the work of key XNA supporters Autodesk and GarageGames. Through the Microsoft XNA relationship with Autodesk, the leading provider of 3-D authoring software, game developers and enthusiasts can now more easily incorporate content into XNA Game Studio Express via Autodesk‘s FBX file exchange format.

Joining Satchell on stage was GarageGames president Mark Frohnmayer who showcased ports of its next-generation Torque tools and technology over to the XNA Game Studio Express platform.
 
By providing a development environment based on Visual Studio Express and .NET that simplifies the integration and use of game content, XNA Game Studio Express makes game development easier to accomplish for smaller projects, strongly increasing the chance for great game ideas to make it out of the concept stage and into the hands of gamers everywhere.

The XNA Game Studio Express beta will be available from 30 August 2006, as a free download on Windows XP, for development on the Windows XP platform. XNA Game Studio Express will give anyone with a Windows XP-based PC access to a unified development tool that liberates the creation of great Xbox 360 and Windows XP-compatible games, providing a new alternative to the existing multithousand-dollar development kits that many console games require. The final version of XNA Game Studio Express will be available this holiday season.

Satchell said, “XNA Game Studio Express will ignite innovation and accelerate prototyping, forever changing the way games are developed. By unlocking retail Xbox 360 consoles for community-created games, we are ushering in a new era of cross-platform games based on the XNA platform. We are looking forward to the day when all the resulting talent-sharing and creativity transforms into a thriving community of user-created games on Xbox 360.

Not only will XNA Game Studio Express turn the community into creators, but a second XNA toolset geared toward game development professionals is scheduled to be available next year, fundamentally changing the way commercial games are developed.

From students at colleges, universities and high schools of the future to the proverbial “guys in the garage,” Microsoft XNA Game Studio Express will liberate anyone with a great game idea to create titles for Xbox 360 and Windows XP simultaneously. More than 10 universities and their game development schools — including University of Southern California, Georgia Tech College of Computing and Southern Methodist University Guildhall — have already pledged to integrate console game development and XNA Game Studio Express into their curricula for the first time, and Xbox 360 will be the only console at the center of all coursework.

MUMBAI: Even as the big media companies gather their forces for the upcoming battles for mind share in the new digital world, each are going about it in different ways. The aim is common to all of them though – multiplatform strategies of building an engaging universe of music, gaming, entertainment, news and interactivity for targeted audiences.

And, while India may not be where the major digital battles are fought any time in the near future, MTV for one is attempting to stay ahead of the curve and preparing for more change by introducing new mobile and online services for the ‘networked generation’.
 
For MTV Networks International senior vice president (digital media) Gideon Bierer, with opportunities unfolding, the country is approaching an inflexion point as regards the digital content delivery story. Bierer believes that new digital services will begin to be introduced in a significant way from next year on but it could take anywhere between three to five years for it to get serious penetration in India.

Queried about revenue streams, Bierer said that like in television subscriptions and advertising would form the main component and digital services also offered revenue opportunities through transactions.

For MTV, the aim is clearly to be the first mover in the digital space and helping it respond to changing tastes and compete with the internet and downloading could be channels like Flux, where the schedule is driven by the public. Flux, the multi-platform social-networking digital service originated by MTV Networks International in Japan last June, is launching in the UK & Ireland markets on 6 September. It is also being introduced in Italy around the same time.

Flux is positioned as a digital community and content integrated youth service that enables viewers to access short videos and music through their mobiles or computers, make recommendations to others and provide feedback. The channel will be aiming to attract the key 13 to 34-year-old demographic.

There is also the hybrid channel MTV Overdrive launched last April. Available through mtv.com, the initiative is aimed at entertaining viewers with both a linear viewing experience and video on demand capabilities in one web-based application. MTV Overdrive‘s lineup features news, music, on tv and movies among the services it offers.

Now while all this sounds very nice, what a certain Rupert Murdoch would have to say about all this remains to be seen. For in the west where the digital skirmishes are already on in full swing, it is News Corp‘s Myspace that is creating the most frenzy among the demographic that MTV has “owned” for nigh on 25 years. In India, only time will tell whether MTV is able to square up to the Star juggernaught, which has already declared aggressive intent in this domain.

MUMBAI: US media firm Discovery Communications has launched its US direct-to-consumer mobile website.

This allows consumers to download wallpapers, ring tones, podcasts and other special features directly to their cell phones through the mobile URL at www.discoverymobile.com.
 
Discovery’s fans can now personalise their cell phones with a wide assortment of ring tones including nearly 30 different animal sounds and Animal Planet’s Crocodile Hunter, Steve Irwin saying “G’Day Mate.” Additionally, consumers can choose from wallpapers ranging from over a dozen kinds of sharks to tattoos from TLC’s hit series Miami Ink.

Highlighting both current hit shows as well as programming genres that viewers have come to know and love from Discovery such as nature, science, exploration and animals, the mobile website also offers previews, scheduling information and short-form video clips.

Discovery executive VP strategy and development Don Baer says, “Our new mobile portal is the latest example of our strategy to expand the Discovery universe and provide consumers with informative and entertaining content and useful features when and where it fits their lifestyles”.
 
Designed to complement its television networks by strengthening viewers’ loyalty as well as attracting new audiences to Discovery’s brands, the mobile portal offers programming extensions that consumers can use while on-the-go. The features range from recipes and corresponding grocery lists from TLC’s new series Take Home Chef to fashion tips from the hosts of What Not To Wear. Pregnancy calendars, health tips and smoking cessation guides related to Discovery Health will also be added in the near future.

Discovery senior VP, new media Clint Stinchcomb, says, “Whether it’s a busy parent trying to feed the kids or a teenager looking to put a personal touch on their cell phone, our mobile portal is a way for consumers to simplify, enhance and enjoy their lives with Discovery features at their fingertips.”

Features on Discovery’s new mobile portal also include:

• Downloadable ring tones, wallpaper and podcasts from Discovery favorites such as Discovery Channel’s Shark Week, TLC’s Miami Ink and Animal Planet’s The Crocodile Hunter, as well as over two dozen animal sounds and a variety of breathtaking nature scenes from around the globe, among others. The cost per download is $1.99.

• Discovery News text reports offering information in the areas of science, nature, health, travel, all things about planet earth and current affairs. Updated daily, Discovery News offers perspective and commentary from multiple sources including the company’s in-house development and editorial team and Associated Press Television News.

• Fan sites where consumers can view exclusive video clips, learn more about on-air personalities and access program schedules.

• Short-form spotlights of shows from Discovery’s entire family of U.S. networks offering program descriptions and scheduling information.

Discovery’s mobile portal can be accessed from any US network through the mobile URL at discoverymobile.com. The company will also introduce Discovery Mobile, a dedicated, 24-hour mobile programming network designed specifically for portable platforms available through mobile carriers this quarter. Updated weekly, Discovery Mobile will push content to consumers such as original made-for-mobile series, abbreviated versions of Discovery’s most popular programs, never before seen footage, one-of-a-kind extras and user-generated content.

The launch of the US mobile portal builds on Discovery’s strong foundation of success in the international mobile marketplace where it has already launched a direct-to-consumer mobile portal in the UK. Discovery Mobile is available in nine countries. The company also has a global partnership with Nokia, which carries customized Discovery content on its newest and most sophisticated devices.

This announcement follows a series of new media initiatives Discovery has recently unveiled. Discovery has been launching new services and working with strategic partners to bring its high-quality, informative and entertaining content to consumers wherever they are and whenever they want it.

Discovery says that it is the first media company to provide its world-class video content on Google Earth, the revolutionary satellite imagery-based mapping product, and the first nonfiction programmer to offer video content through the iTunes music store. Discovery also launched the first of its U.S. broadband channels: Discovery Channel Beyond, TLC Beyond, Travel Channel Beyond and Animal Planet Beyond, as well as the new TURBO broadband channel.