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‘Zoom’ing start, but key is sustaining power

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MUMBAI: Some may say it is too soon to tell but even the critics will admit that the take-off has been good for the Times Group’s non-fiction entertainment & lifestyle channel Zoom.

As per the data released by TAM Peoplemeter for four weeks (3-30 October, 2004), for the TG SEC AB 15-34 segment, Zoom overtook the channel shares of established channels like Star World, Zee English, NDTV 24×7, CNBC, B4U Movies, FTV, History, Trendz and BBC World. As far as the Mumbai market goes, the channel claims that it has overtaken the channel shares of Channel [V], ETC, HBO, Discovery, National Geographic AXN and Star Utsav besides the channel mentioned above. As far as the time spent by viewers on Zoom goes, it exceeds even the channels like Sahara One and SAB TV.

Speaking to indiantelevision.com, Times Group president Arun Arora said, “Though we have the first mover advantage in the lifestyle genre, we did not expect the channel to do well so soon. If you look at week 45, the time spent on Zoom has grown to 29 minutes which is higher than any other niche channel. Also, if you look at the market today, it’s unfair competition so we are looking at all the niche channels like Zee English, Star World or Channel [V] and MTV. Though these are not our competitors but what we are saying that viewers are spending more time on the channel.”

Speaking to media planners on the positioning of the channel and the data released, national director investments, GroupM India , Sanjay Chakraborty says, “The data given just provides the demographic information based on numbers. But since here we are talking of a niche lifestyle channel that caters to a different mindset of people. What the channel really needs to understand and get information on is what kind of people are watching the channel, which will be more valuable in terms of understanding the clear positioning of the channel in the market.”

Most of the planners agree to the fact that the figures definitely indicate that the channel has performed well in the initial stages.

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Says Initiative Media, associate vice-president Manas Misra, “The numbers do indicate that the channel is doing well in the initial stages, but we will have to wait and watch for some more time to see whether it holds steady and secures loyal viewership. The initial positive response from viewers could also be because of strong marketing support during the launch phase and the curiosity factor.”

As far as the programming goes, five out of the Top 10 programs on niche entertainment channels that include MTV, Channel [V], Zee English, Star World, AXN and Zoom in the four-week period are from Zoom. Dance Divas, anchored by Rohit Roy takes the top slot. In Mumbai, Zoom has 6 out the top 10 programs, with Dance Divas and Mirchi Top 20 at No. 1 and 2.
The performance of Zoom is the best compared to any new pay channel in the last two years during their first six week of launch. Zoom’s GRP’s in its target group (SEC AB 15-34) is higher than NDTV India, NDTV 24X7, Animax, Hungama etc recorded in their respective target groups.

Zoom’s performance in its competitive set in SEC AB 15-34, Hindi speaking markets (1mn+) 4-wk average:

Channel Time Spent (mins/viewer) Channel Share (%)
Zoom 68 0.37
MTV 52 0.84
[V] 47 0.54
AXN 31 0.48
Zee English 26 0.22
Star World 15 0.17

 

 

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S.No. Channel Program TVR
1. Zoom Dance Divas 0.74
2. Star World Rendezvous with Simi Garewal 0.66
3. MTV MTV Khamosh 0.62
4. Zoom Mirchi Top 20 0.61
5. Star World Cover Story 0.58
6. Zoom Kyaa Kahein 0.57
7. Zoom Bole To 0.56
8. Zee English Mind of the Married Man 0.55
9. Zoom Friday Fever 0.54
10. MTV Yash Raj Music 0.53

 

 

 

HSM 1 MN+ wk43 wk44 wk45 Avg
Zoom 19 25 29 24.33
MTV 21 20 24 21.67
[V] 21 15 16 17.33
ETC 19 18 14 17.00
Star World 7 12 15 11.33
AXN 19 18 15 17.33
Zee English 16 30 15 20.33
Discovery 25 23 28 25.33
Nat Geo 17 13 15 15.00

 

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SEC AB 15-34; mins/ viewer/ wk

What now remains to be seen is whether Zoom will climb even higher or plateau off.

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Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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