GECs
Zindagi forays into Turkish content with ‘Feriha’
MUMBAI: Known for airing Pakistani series on Indian television, Zee Entertainment Enterprise Limited’s (ZEEL) Hindi channel Zindagi is all set to launch a new Turkish drama for Indian audiences. Titled Feriha – a Turkish Tale of Love, the series will go on air starting 15 September, every Monday to Friday at 7pm.
Based in Istanbul, Feriha – a Turkish Tale of Love, is a story of a young, beautiful and ambitious girl born in a family of humble means. The girl-next-door named Feriha aspires to touch the sky and has a burning desire to succeed in a world that her parents consider as alien. Born to a janitor father and housekeeper mother, Feriha earns a fully paid scholarship in an elite University where the city’s affluent parents send their children. In the struggle for acceptance among her rich peers, she portrays herself as one of them and lies about her background.
Speaking about the launch of the new Turkish show, Zindagi & FTA Cluster business head Priyanka Datta said, “After Pakistani series, we are introducing our first Turkish show Feriha. The culture they have is closely connected to India and we can easily relate to them. With this Turkish show we are targeting the younger audiences aged between 15 – 30 years. If you see our other shows which are from Pakistan, it attracts people in the age group of 35- 45, but Feriha is entirely a college romance and so it will be more relatable with the younger audiences.”
With dating app Woo as the title sponsor, the show will have 20 – 40 episodes.
While FCB Ulka will handle the creative innovations, the mandate of media agency has been given to MEC.
Talking about the marketing activities, Datta informed, “Apart from television we are also looking at other platforms. We will aggressively promote the show through our network along with other youth and music channels. We will also use radio as a medium to generate awareness. We are running a contest for the audiences and the winner will get a chance to travel all the way to Turkey.”
The show effortlessly blends in with the channels’ brand philosophy Jodey Dilon Ko as it encapsulates the essence of different relationships.
The channel reached one year landmark recently and commenting on the journey so far Dutta said, “The journey started with Pakistani shows and then eventually we introduced Indian original series Shukriya. Now we are getting into Turkish content. We have received phenomenal response and appreciation. The journey so far has been very good for us. We will keep enhancing our portfolio.”
Talking about the response that Zindagi has received from the advertisers, Datta asserted, “Initially we started with 11-12 clients, within a month we reached to 24 -25 clients and we ended the year with 140- 150 clients on board.”
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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