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Zindagi: A bet that worked

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MUMBAI: “I have always gone by my gut feeling and that is the most important for me,” is what Zeel MD & CEO Punit Goenka had said when he first announced the launch of a new GEC, Zindagi, from the network’s cadre.

And seems like, Goenka’s gut feeling has once again hit the bulls eye.

Zindagi, the mass premium channel, was launched on 23 June with just four shows – Zindagi Gulzar Hai, Aunn Zara, Kash Mein Teri Beti Na Hoti and Kitni Girhain Baqi Hain – from Pakistan with a promise of ‘Jodey Dilon Ko.’

The shows were an instant hit amongst viewers especially the urbanites who went gaga over them on the social media. They struck a chord with viewers and the word of mouth had the social networking sites abuzz with tweets, wall posts and blog posts. The impact was such that the channel in a short span already has more than 4500 followers on Twitter and approximately 2.2 lakh likes on Facebook.

The same was reflected in the TAM TV ratings, which were finally released after several weeks of waiting, as the newbie took over even the 14 year old channel, Sahara One. The channel witnessed 28,700 GVTs in week 29 and 27,013 in week 28.

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It has received an overwhelming response from viewers across all age groups as it broke away from the stereotypes of ‘traditional TV viewing in India’. The media analysts believe that the numbers received by the channel are decent for a new entrant in the already cluttered and highly competitive market of Hindi general entertainment channels (GECs).

“If we look at the highly marketed show of megastar Amitabh Bachchan on Sony, Yudh, it was able to generate 1,199 TVTs.  Going by this for a niche channel like Zindagi, there is nothing to worry about,” says Havas Media Group India and south Asia CEO Anita Nayyar.

The planners weren’t even expecting big numbers from the channel in the initial weeks, since according to them it is still in the nascent period wherein both the channel and the audience are sampling the content. 

Zindagi Gulzar Hai, that generated a lot of buzz on social media, reported 346 TVTs, down from 415 TVTs, Noorpur Ki Rani scored 197 TVTs (week 29), Kaash Main Teri Beti Na Hoti stood at 262 TVTs, up from 252 TVTs and Kitni Girhain Baqi Hai noticed 209 TVTs, up from 167 TVTs.

Like the current shows on Zindagi, even in the 80s, Pakistani series Dhoop Kinare, Tanhaiyaan, Ankahi had caught Indian viewers’ fancy. “The content from across the border is very different from the one showcased here, thus it has always made people notice it,” points out Nayyar.

The shows’ timings too are different from the pattern the Indian shows follow. The first show starts at 8pm, followed by the next at 8:55 pm, then 9:45 pm and last, at 10:15 pm. However, media observers believe that it will take viewers some time to get used to the new pattern and over time, will become a part of everyone’s routine. In return, adding more GVTs to its kitty.

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On the other hand, a planner from down south says that though the channel was launched pan-India, the distribution needs to improve in the region which will give a push to the ratings. “A lot of money has been spent in marketing and slowly the numbers will show as well. But a little more push is needed in the area,” he says while agreeing on the fact that it’s too early to judge the channel’s performance by these numbers alone. “It takes time to form a trend,” he adds.

While media analysts agree that the ratings are very low as compared to the big players in the genre, they also feel that it’s a good start. The early report card will not impact the deals the channel has with its current main sponsors: Fogg, Askme.com and Fortune- Edible Oils and Foods.  And with the festive season just around the corner, the channel will have reasons to rejoice.

While others (media reports) have already jumped the gun and declared the fate of the channel, we at indiantelevision.com feel that the channel’s content has won many hearts and will continue to do so. ‘Zindagi’ Gulzar Hai…

GECs

Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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