MUMBAI: Popcorn’s optional, but the binge is guaranteed. Zee5 has rolled out a free film fest with its new Friday Box Office initiative, letting users across India stream top movies without paying a rupee and yes, they’re bringing out the big titles. Starting 20 June, Zee5 will premiere one major hit every Friday free for all across seven Indian languages: Hindi, Marathi, Bengali, Tamil, Telugu, Malayalam, and Kannada. It’s not a one-off either. Each film stays on the platform for a few weeks, giving users time to discover, watch and rewatch at their own pace.
The lineup reads like a pan-India film award show: Tarla, Pad Man, Lost, Projapoti, Aparajito, Vikram Vedha, Valimai, Bangarraju, Geetha Govindam, Drishya 2, Tonic and more representing not only Zee5’s vast catalogue but its regional storytelling might.
“At Zee5, we believe great stories should be within everyone’s reach,” said Zee Entertainment Enterprises Ltd chief marketing officer, Kartik Mahadev. “Friday Box Office is our way of democratising entertainment and inviting new users into the Zee5 world.”
The move isn’t just a generous crowd-pleaser, it’s a savvy growth play. By opening up premium content for free, Zee5 is aiming to build user habit, grow engagement, and reaffirm its positioning as India’s go-to platform for inclusive, multilingual streaming.
With India’s streaming audience getting younger, hungrier, and more language-diverse, Zee5’s new box office is taking blockbuster Fridays from theatres to screens subscription not required.
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