GECs
Zee TV is the only gainer in Week 48
MUMBAI: As the alleged rape case involving Tehelka founder Tarun Tejpal and a female journalist working with the magazine unfolded last week, the focus of Indian television viewers seem to have shifted from the general entertainment channels to the news channels.
Otherwise there’s no reason for almost all the general entertainment channels (GECs) to witness a drop in its ratings in the week 48 of TAM TV ratings. It was just Zee TV that has gained with 448,553 GVTs (433,447), though it maintains its third position in the chart. Star Plus continues to lead with 548,331 GVTs (560,497) followed by Colors that has registered 478,534 GVTs (513,415).
Life OK continues to be at number four with 334,327 GVTs (335,013), Sab TV with 269,269 GVTs (308,133) is at number five. Sony continues to be at number six with 238,987 GVTs (269,332). Sahara One is still lagging behind and is at the bottom of the ratings list with 33,691 GVTs (30,429).
Coming back to the chart topper, Star Plus, its most popular and loved show in the prime-time slot seems to be losing out on viewers. This time Diya Aur Baati Hum has registered only 11,449 TVTs (12,298). Yeh Rishta Kya Kehlata Hai, another popular offering from the channel too registered 7,329 TVTs (7,863). Even the viewership of Pyar Ka Dard Hai went down as it scored 6,661 TVTs (7,351). However, Sath Nibhana Saathiya managed enough to balance it out. The show registered 8,683 TVTs (8,290). The epic series Mahabharat too notched up and scored 7,170 TVTs (6,835). And surprisingly, the ratings of Saraswati Chandra too went up. It registered 5,367 TVTs (5,071). The ratings of popular celebrity dance reality show, Nach Baliye, however didn’t witness much change and registered 4,267 TVTs (4,736).
Colors longest running and the most popular fiction series, Balika Vadhu generated 6,513 TVTs (6,684), while Madhubala – Ek Ishq Ek Junoon scored 4,329 TVTs (4,749). Uttaran that has been on-air on the channel since quite some time now also witnessed a significant rise and rated 4,031 TVTs (3,645). However, Comedy Nights with Kapil that has been tickling the funny bones of the audience and has been really popular seems to have lost its charm this week and has witnessed a drop with 7,851 TVTs (8,464). The international series 24 starring Anil Kapoor has also failed to click with the audience and has registered 2,797 TVTs (3,058 TVTs). The unfolding romance and drama in the celebrity-reality show Bigg Boss too hasn’t worked too well for the channel as even that has lost out on viewers. Bigg Boss registered 5,102 TVTs (5,491).
For Zee TV, its period drama Jodha Akbar seems to have worked well. The ratings of the show notched up taking its tally to 10,182 TVTs (9,801). Its sitcom Bh se Bhade too managed enough viewers and scored 2,079 TVTs (1,650). Even the ratings of Qubool Hai registered 5,862 TVTs (5,830). The ratings of Pavitra Rishta and Do Dil Bandhe Ek Dori Se escalated as well with 5,468 TVTs (5,043) and 5,369 TVTs (5,019) respectively. Its popular dance reality show, Dance India Dance 4, however witnessed a drop and scored 4,323 TVTs (4,666) during the weekend.
Fourth placed, Life OK witnessed a slight rise in its popular mythological series Mahadev and managed 3,312 TVTs (3,212). Even its new horror series Khauff Begins fared well in the first week with 2,539 TVTs. The ratings of Ek Boond Ishq and Do Dil Ek Jaan remained stable with 2,833 TVTs (2,834) and 1,491 TVTs (1,494) respectively. Crime-based show Shapath witnessed a huge drop and generated 3,055 TVTs (4,057). Crime-based show Savdhaan India scored 3,024 TVTs (3,035). Tumhari Paakhi managed to grab enough eye balls to take its TVT to 2,183 TVTs (1,877).
Sab’s fiction show, Taarak Mehta Ka Ooltah Chashmah that has been keeping viewers in splits since last few years, has lost viewership it seems as it registered just 7,647 TVTs (8,856). Even Chidiya Ghar saw a significant drop and generated 2,935 TVTs (3,479). Lapataganj saw a slight dip as well and generated 1,769 TVTs (1,921). Baalveer registered 2,643 TVTs (3,293).
Almost all the shows on Sony witnessed a drop in its ratings. Even its longest running crime series CID that has been really popular with the viewers witnessed a drop with 4,600 TVTs (5,254). Even Crime Patrol managed just 2,964 TVTs (3,255). The channel’s historical show Maharana Pratap recorded 2,733 TVTs (3,054), while quiz show KBC witnessed a drop and registered 3,248 TVTs (3,738). Other fiction shows either maintained a stable position or dipped marginally during the week. Its horror flick, Bhoot Aaya doesn’t seem to entice viewers as it registered only 1,423 TVTs (1,662).
In the movie channel genre, Zee Cinema reported 253,575 GVTs (197,512); Star Gold registered 181,167 GVTs (178,122) and Movies OK scored 133,805 GVTs (127,470). On the other hand, &pictures witnessed a huge drop and scored 81,291 GVTs (112,609), Zee Anmol registered 55,524 GVTs (46,088) and Max scored 129,948 GVTs (200,508).
While all the GECs have maintained a stable position this week with only Zee TV gaining few extra points, let’s see what’s in store for the channels in the coming weeks.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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