MUMBAI: Zee TV is shaking up its daily primetime with Chhoriyan Chali Gaon, a high-energy, rooted reality format that promises equal parts laughter, drama, and cultural discovery. Premiering 3 August at 9 PM, and airing daily from 9:30 PM, the show is an adaptation of Zee Marathi’s hit format Jau Bai Gavat and is produced by Zee Studios.
In this social experiment, 11 celebrity contestants leave behind their urban comforts for 60 days of rural living — no gadgets, minimal luxuries, and a crash course in village life. From milking cows to cooking on chulhas, the show blends raw challenges with genuine bonds, under the watchful eye of host Rannvijay Singha.
The line-up includes Anita Hassanandani, Krishna Shroff, Aishwarya Khare, Sumukhi Suresh, Anjuum Faakih, Rameet Sandhu, Reha Sukheja, Erika Packard, Surabhi Mehra, Samriddhi Mehra and Dolly Javed — each swapping high heels for muddy fields.
Zee chief content officer Raghavendra Hunsur said, “Our original Zee Marathi format Jau Bai Gavat found success for its honest, culturally rooted storytelling that struck an emotional chord with audiences. With Chhoriyan Chali Gaon, we’ve taken that same core; the fun, the emotions, the authenticity and reimagined it for Zee TV’s wider, national audience. This show reflects our belief in going back to the roots and creating stories that are both entertaining and meaningful. It’s a fresh yet familiar narrative that celebrates the village life of India and the spirited women who call it home.”
Zee TV chief channel officer, Mangesh Kulkarni said, “At Zee TV, we’ve always believed in formats that don’t just entertain, but spark reflection and emotional connection. With Chhoriyan Chali Gaon, we’re bringing a concept that blends the raw charm of rural India with the resilience of today’s urban woman. We’re excited to see how viewers connect with this unique journey of simplicity, struggle, and self-discovery.”
With its daily slot, Chhoriyan Chali Gaon is set to become a primetime fixture, offering viewers nostalgia, novelty, and a taste of the simple life, one task at a time.
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