GECs
Zee, Ten-Infront, Nimbus table ICC global rights bids
MUMBAI: The bidding for the audio-visual rights for International Cricket Council (ICC) conducted events from late 2007 to 2015 is certainly not going according to the expected script. For starters, there have only been three global bids tabled and a significant absentee from the list is ESPN Star Sports.
As it turns out, two of the global rights bidders — Zee Telefilms and Ten Sports-Infront — are acting in consort while the third contender is the now familiar name in all matters cricketing — Harish Thawani’s Nimbus.
As for ESPN Star Sports, sources familiar with the developments say it has tabled a territory bid that covers the Indian Subcontinent and the Middle East.
Confirmed bids have also come in from DirecTV (North America); a combined bid by Supersport and SABC (South Africa Broadcast Corporation) for the Africa territory; News Corp’s Sky for the UK; Geo TV (for the Pakistan territory); and ARY for Middle East/Pakistan/ Europe and UK.
Another likely bidder is Channel 9/Fox for Australia.
ZEE’S GLOBAL BID $ 620 MILLION?
What seems to be emerging out of all this is that the fears of “crazy bidding” that Set India CEO Kunal Dasgupta expressed, which ultimately kept Sony out of the bid process altogether, might well prove unfounded.
This is best exemplified by the comments Zee Telefilms CMD Subhash Chandra made in an interview to business news channel CNBC TV18 following that announcement that his company had taken a 50 per cent controlling stake in Taj Television, the Dubai-based holding company that owns and operates Ten Sports.
Asked a direct question as to whether Zee’s bid was above or below $ 750 million, Chandra stated it was well below that. The figure Zee has bid is in the region of $ 620 million, industry sources aver. If that figure proves correct when the tenders are opened on Friday at the ICC’s headquarters in Dubai, it will mark the first serious “correction” in cricket rights bidding since 2000, when Chandra and Rupert Murdoch had fought over the ICC rights.
It is worth noting that in 2000, Zee’s global bid was an astronomical $ 650 million. This is not to imply that Zee has actually gone lower this time round though. One condition that the ICC has introduced for the current tender is that if a company bids for worldwide rights, then it has to deduct production costs (approximately $ 70 million) from the bid before submission. Add those costs and Zee’s bid works out to $ 690 million or $ 40 million higher than what it bid in 2000.
Queried by TV18 as to the reasons for his being so conservative when Zee had nothing by way of cricket properties other than BCCI neutral venue event rights, Chandra said: “We would go up to the point where it makes sense and it makes profit. We will not be buying it as a loss leader. If it comes sensibly, then we will take the rights, otherwise we will wish good luck to whosoever buys those ICC rights at a much higher price.”
If that much higher price is dished out by new channel on the Zee block Ten Sports, it would add yet another angle to the still unfolding equations at play. If the joint bid of Ten Sports and German sports marketing company Infront is higher than that of Nimbus, then one can expect Zee Sports to take the India rights, Ten Sports the Pakistan and Middle East rights and Infront the international rights. On the other hand if Nimbus’ bid prevails, then one would expect Thawani to keep the international rights while ESS would take up the Indian subcontinent / Middle East rights.
That would be the logical expectation but since nothing in this drama has unfolded according to script there is another possibility that could crop up. Which is of current ICC rights “incumbent” Sony making a late play from the sidelines. Dasgupta did say as much when he earlier spoke to Indiantelevision.com regarding his network’s withdrawal from the bid process: “We believe that the terms (of the tender) are quite onerous. We do not want to put our company at risk so we are constrained to hold back our bid. But that does not take away our right to enter into post-bid arrangements with the winning bidders.”
Friday is when the financial bids are expected to be opened (going by Chandra’s comments in the interview), so expect some more interesting twists to the tale before the final denouement.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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