MUMBAI: In a stirring rebrand that leans into emotion over ornament, Zee Tamil has unveiled its new identity and ethos ‘Ullathil Oruvarai Ungal Zee Tamil’ reaffirming its place not just on television sets, but in the hearts of Tamil households. With its latest brand campaign, the channel swaps spectacle for sentiment, tapping into the emotional truths of Tamil Nadu’s everyday lives.
The new brand film is a love letter to community. At its heart is a poignant tale of an army father, called away just before his daughter’s wedding. In his absence, the entire neighbourhood steps up like family decorating, planning, and celebrating. The moment he returns to find the festivities perfectly intact is not just a plot point, it’s a collective sigh of relief, a testament to the strength of togetherness.
Set against an evocative score, the film features beloved Zee Tamil artists and characters in a narrative stitched together by rituals, resilience, and that signature Tamil warmth.
Zee South cluster head Siju Prabhakar noted, “This isn’t just a new identity, it’s an emotional reaffirmation. Zee Tamil has always been a part of the household, but with ‘Ullathil Oruvarai’, we hope to be a part of people’s inner worlds too. We’re telling stories that feel lived-in, not just viewed.”
Zee Entertainment Enterprises Ltd CMO Kartik Mahadev added, “The larger ‘Aapka Apna Zee’ campaign echoes the heartbeat of the many Indias that make up our nation. Each of the seven brand films, including Zee Tamil’s, is rooted in the rituals, rhythms, and raw emotions of its region. From the rains in Kerala to an army village in Telangana, we’re reflecting the truths people carry in their hearts.”
The refreshed Zee Tamil identity isn’t a surface-level makeover, it’s a deeper realignment with the spirit of the land it serves. With stories that don’t just entertain but embrace, Zee Tamil is writing a new chapter, one where the screen feels like a mirror, and the message is clear: we’re one of you.
And in a time when connection matters more than ever, Zee Tamil isn’t just broadcasting, it’s belonging.
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