MUMBAI: The glittering second day of Goafest 2025 turned into a proper awards ceremony slugfest as Zee Entertainment Enterprises Ltd strutted away with the coveted ‘broadcaster of the year’ crown, leaving its competitors nursing wounded egos and consolation prizes.
With the swagger of a seasoned prize-fighter, Zee knocked out the competition with a knockout punch of 28 points, courtesy of two golds, one silver, one bronze and a merit. Not bad for a day’s work, really.
Star India Pvt Ltd put up a respectable fight, clinching second place with 18 points after bagging one gold, one silver and two merits. Meanwhile, Viacom18 Media Private Litd had to settle for bronze medal position with 16 points, managing two silvers and one bronze—a performance that suggests they’re more silver screen than silver medal material.
The others weren’t entirely left empty-handed. Cheil India and Culver Max Entertainment each snagged a gold apiece, earning themselves eight points and a modicum of bragging rights at the office water cooler.
The Abby Creative Awards 2025, powered by The One Show, didn’t stop at the broadcaster shakedown. Day two saw the advertising industry’s finest duke it out across specialist categories including public relations, digital specialist, design specialist, mobile specialist, technology specialist, and direct specialist. Because apparently, everyone’s a specialist these days.
The awards, which have become something of a premier benchmark for excellence in Indian advertising and media, continue to prove that creativity isn’t dead—it’s just very competitive and occasionally ruthless.
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