GECs
Zee Picchar becomes No. 2 movie channel in Karnataka
MUMBAI:: As per the recently released BARC weekly data, ZEE Picchar has claimed the second position in the Kannada movies genre with a total of 85.47 million impressions in its month of launch. In an already-cluttered market with players who are long-established, this position demonstrates the network’s strong resonance with the consumer interests and sentiments in Karnataka. With ZEE Kannada already holding the leadership position in the market for over a year now, ZEE network is all set to capture a sizeable share of the television viewership. ZEE Picchar’s launch has also been the most successful one the industry has seen in the last 3 years.
Launched with the unique promise of giving its viewers a Hit Dinada Feeling every day, the channel also stands out due to a robust movie library spanning generations and genres and consisting of some of the television’s highest rated movies like Kurukshetra, Doddmane Hudga, Pailwan, The Villain, Hebuli etc. With an innovative content strategy, wherein the channel premiered 12 new movies on 12 days consecutively for the first time ever for this genre, the channel has received an overwhelming response from Sandalwood movie lovers.
ZEEL domestic broadcast business chief consumer officer Prathyusha Agarwal said: “The exceptional performance of ZEE Picchar stands testimony to our network’s extraordinary commitment to be reflective of the cultural core of our viewers in each region that we operate in. With our ‘soul to screen’ approach, we tried to bring alive the love of cinema and celebrate its role in the lives of Kannadigas through this channel. And we are extremely happy that our audiences have given us a “Hit Dinada feeling’ in return by recognising our efforts and appreciating our offering.”
ZEE Kannada and ZEE Picchar business head Raghavendra Hunsur said: “I am extremely proud of Zee Picchar’s achievement as it clearly portrays that the channel has found love from Kannadigas, marking a milestone in the Kannada television market. For the first time in three years, a new channel has received as much encouragement and we are deeply humbled by the response. We are certain to only scale upwards from here as we have miles to go to achieve our goal. We are driving the channel’s placement further as we want the channel to be available across all homes for all our viewers in Karnataka. There is much more movie entertainment to come from ZEE Picchar for all our viewers. We are touched by the overwhelming support of our ardent viewers; we urge everyone to stay indoors and stay safe while having a hit day with ZEE Picchar.”
With a strong library of 350+ films, audience interests’-based programming throughout the day and exclusive titles, the channel is geared up to continue delivering on its strong debut performance and keep winning the hearts and minds of the Kannadigas who love watching movies.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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