MUMBAI: When it comes to bold ideas, Zee has always loved doing things differently. And this week in Cannes, the brand took that spirit to dazzling new heights. As the global television industry gathered for Mipcom 2025, Zee made history as the first Asian broadcaster to take over one of the largest LED screens along the legendary Croisette. From sunrise to sunset and long after the massive display of Zee One lit up the promenade, stopping people in their tracks and sparking real excitement.
With over 15,000 visitors and delegates expected during Mipcom, it was the perfect moment to put Zee One, the company’s French-language FAST channel in the spotlight. The channel, available on Samsung TV Plus, LG Channels, and Rakuten TV, has quickly built a following in France for its vibrant mix of Bollywood films, heartfelt dramas, and colourful family entertainment.
For many passersby, it was a surprise and a delight to see an Indian media brand taking over one of Cannes most visible spaces
Zee has built its global presence by constantly trying what others haven’t and this Cannes moment is a reflection of that same spirit.
Standing tall among the biggest names in international entertainment, Zee One’s luminous display on the Croisette is more than just advertising, it’s a statement of confidence, creativity, and cultural pride.
And as the lights shimmer over the French Riviera, one thing is clear: Zee knows how to make the world stop and look up
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