News Broadcasting
Zee News storms into no 2 position in BARC week 50’25 ratings
NOIDA: Zee News has mounted its sharpest comeback in nearly six years, vaulting into the top ranks of Hindi news with a bruising performance in BARC Week 50’25, driven by rural strength and free-to-air heft.
According to BARC India data (HSM | all 15 plus | 06:00–24:00 hours), the channel emerged as the second most-watched Hindi news outlet nationally, clocking a reach of 50.8 million viewers and signalling renewed traction after years in the middle order.
The real story, however, lies beyond urban pay homes. In HSM rural markets, Zee News ranked no 1 among NCCS all 15 plus audiences, cornering a 12.2 per cent market share and reaching 17.6 million viewers. On the free platform, it extended its lead with a 12.7 per cent share and a reach of 15 million, underlining the enduring power of FTA news in mass India.
Regionally, the channel topped the charts in Uttar Pradesh and Uttarakhand, posting a 13.5 per cent share and consolidating its grip on the Hindi heartland, still the decisive battleground for television news.
The surge has also lifted Zee Media Corporation Limited’s overall news portfolio, strengthening cumulative reach and time spent amid an increasingly fragmented broadcast market.
Executives at the network frame the performance not as a one-week blip but as the payoff from a sustained editorial reset: sharper storytelling, heavier on-ground reporting and a renewed pitch for viewer trust. In a genre addicted to spikes and crashes, Zee News’ week 50 showing suggests momentum with muscle behind it.
News Broadcasting
NCP’s Sunetra Pawar to be Maharashtra’s next deputy chief minister
MUMBAI: Sunetra Pawar, wife of the late Ajit Pawar, will take oath as Maharashtra’s deputy chief minister on Saturday, media reports say, two days after his death in a plane crash.
According to reports, the Nationalist Congress Party (NCP) has summoned a legislature party meeting at 2pm on Saturday, where Sunetra Pawar, a Rajya Sabha member, is expected to be elected as leader. She is then likely to be sworn in as deputy chief minister at around 5pm at Raj Bhavan, as preparations are underway at the governor’s residence.
Ajit Pawar, Maharashtra’s deputy chief minister and a veteran NCP leader, died when a chartered Learjet 45 carrying him and four others crashed near Baramati on 28 January. The aviation regulator confirmed that all on board were killed when the aircraft burst into flames during a second landing attempt.
The sudden loss of one of Maharashtra’s most experienced politicians has prompted swift consultation among NCP leaders. Party figures, including working president Praful Patel, have been involved in talks on succession and organisational continuity. Reports suggest that several senior leaders support Sunetra Pawar’s elevation, viewing it as a unifying choice at a fraught moment.
According to party allies, Sunetra Pawar may also be considered for additional responsibilities within the state government. Some sources indicate that she would oversee portfolios such as excise and sports, while the finance brief could move to chief minister Devendra Fadnavis. Observers see this as a pragmatic division of duties intended to balance governance and political stability.
The transition unfolds against the backdrop of wider speculation over the future of the NCP, including talks about reconciling rival factions that split in recent years. Close aides of Ajit Pawar had been exploring avenues to bring the party’s different strands back together before his death, and that conversation may now gain fresh impetus.
Ajit Pawar’s demise has left a notable vacuum in Maharashtra politics. As a long-serving deputy chief minister, he had overseen key portfolios, including finance and planning, and played a central role in the state’s coalition government. His unexpected death has triggered intense reflection among allies and critics alike on both his legacy and the path ahead.
As Maharashtra prepares for Sunetra Pawar’s swearing-in, the NCP faces its most urgent test in years: turning tragedy into cohesion and navigating a new chapter in state leadership.
News Broadcasting
Binoy Prabhakar takes charge as chief content officer at Firstpost
NEW DELHI: According to media reports, Firstpost has appointed senior journalist Binoy Prabhakar as its new chief content officer, bringing seasoned editorial expertise on board as the digital news platform embarks on its next phase of growth.
Prabhakar joins from Hindustan Times, where he spent nearly three years as chief content officer, shaping editorial strategy and guiding content for a rapidly evolving digital audience.
Earlier, he served as editor at Moneycontrol and CNBCTV18.com, and spent over a decade at The Economic Times in senior editorial roles. His career also includes leadership positions at Network18, The Indian Express and The Times of India.
A fellow of the Tow Knight Center for Entrepreneurial Journalism in New York, Prabhakar combines newsroom experience with a keen understanding of digital storytelling.
At Firstpost, he is expected to strengthen editorial depth, sharpen the platform’s voice, and drive content innovation as readers increasingly look for clarity in a crowded news landscape.
News Broadcasting
Palki Sharma leaves Firstpost: Reports
NEW DELHI: According to media reports, senior journalist Palki Sharma has stepped down from her role as managing editor of Firstpost and is set to launch her own independent venture.
During her impactful tenure at Network18, Sharma was the primary architect behind Firstpost’s transformation into a global video news powerhouse. Her most notable achievement was the launch of the flagship show, Vantage with Palki Sharma, which became a digital phenomenon, driving the platform to reach 9.2 million YouTube subscribers by early 2026.
Under her leadership, the platform achieved a historic milestone of over 2 billion views in 2025, successfully repositioning the brand to offer a “uniquely Indian lens” on international affairs for a massive global audience.
According to the same reports, Firstpost has also appointed Binoy Prabhakar as its chief content officer. Prabhakar brings over 25 years of editorial experience, having previously worked with media organisations such as Hindustan Times, The Economic Times, The Indian Express, Moneycontrol, and CNBCTV18.com. He will be responsible for guiding Firstpost’s editorial direction as the brand moves into its next phase of growth.
As Firstpost turns the page, the moves signal transition, not disruption. While Palki Sharma charts an independent path after reshaping the platform’s global voice, Binoy Prabhakar steps in to steer its next chapter with seasoned editorial leadership.
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