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Zee Music banks on interactive shows

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MUMBAI: Zee Music, hit by low penetration, is planning to get its distribution act together. The channel is banking on interactive programming like dial-in shows to improve its reach.

Zee Music has an average 13 per cent reach in November, according to TAM data in cable and satellite 4+ Hindi-speaking markets. MTV’s reach is much higher at 24.23, followed by Channel [V] and ETC Music (20 per cent).

The channels two live and interactive shows, Suniyon Re airing 3 pm and another Please Toh Play at 7 pm, have shown the managers of Zee Music that good properties can drive reach. In both these shows, viewers can request for songs through a toll free number and also chat with celebrities real time.

Zee Music is also considering whether a joint promotion/packaging with ETC channels would help increase its viewership base.

Emphasising on the interactivity factor, Zee Music and Zee Cinema business head Bharat Ranga admitted to indiantelevision.com, Connectivity is a problem, but that problem is being addressed through various initiatives, including our live shows that have got us positive feedback.

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Recently, Jagjit Singh interacted live with viewers/listeners on Suniyon Re. A first of its kind for Singh, the feedback was positive enough for the channel to think of effectively marketing such properties to increase viewership in C&S homes.

Zee Music is also bothered about increasing its audience share. It has a 12 per cent channel share, putting it behind MTV (20 per cent) and Channel (V) and ETC Music (17 per cent each). This is based on TAM data for 1 November to 12 December, in C&S 4+ Hindi-speaking markets. B4U Music has a five per cent share.

Though a major portion of Zee Musics content comprises of Hindi filmi music, pop music too is aired. However, Ranga feels that this exclusive access to film music owing to the rights of films that Zee as a network buys would be a driver and help the channel in a big way to get its distribution in place.”

Dwelling on the significance of acquiring film rights for a music channel, Ranga feels that it is done with a definite strategy in mind. Zee Music is interested in servicing the definitive need for pure Hindi filmi music in a format of playing the whole song, which the other music channels cannot do as they have access to short trailer clips only.

Zee has more Hindi film music rights than its rivals, claims Ranga. The only other channel that can lay claim to having access to Hindi film music is SET Max, but the Sony bouquet doesnt have an Indian music channel within its fold. Ranga also pointed out that earlier MTV would buy film music form Zee, but the practice has been discontinued.

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Meanwhile, Zee Music is making efforts to groom new talents too. Towards this end, the channel has recently constituted a Talent Artiste Repertoire (TAR) division with an aim to locate talents and provide them with a platform.

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Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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