Connect with us

GECs

Zee collaborating with African countries to remake Indian content

Published

on

MUMBAI: Gone are the days when Indian producers were busy Indianising foreign content. Not that it’s not done still, but now made-in-India fare is being adapted into other languages in various countries. Zee, for example, is re-adapting popular Hindi soaps for other markets, especially the African ones.

Zee TV’s flagship show, `Pavitra Rishta’, which worked well with Indian audiences, is now ready to fly in countries like Kenya, Nigeria and Senegal that have taken a fancy for Indian kitchen politics. Zee Telefilms has partnered with Multimedia Group (a broadcaster with two entertainment channels, Joy Prime and Adom TV) from Ghana and a Nigerian investor, MACE, to remake `Pavitra…’ as `Deceptive Measures’ with local actors.

The filming is taking place across Kenya, Ghana and Nigeria and the first season will have 52 episodes of one-hour each. Popular actors from Kenya, Ghana and Nigeria, who will star in the series, include local stars like Michael Godson and Joy Jasmin Aygeman apart from actors from the three countries. The series will be directed by Nigerian film producer and director Uduak Obong.

Zee Telefims Ltd regional head for Middle East, Africa, Turkey and Pakistan Nitin Michael told indiantelevision.com that over the past few years popularity of Indian content amongst African audiences has grown significantly.

According to Michael, last year Zee produced `Khwaabon Ke Darmiyaan’, in collaboration with RTI from Ivory Coast, giving it a local flavour. The Indian drama series produced in the UAE had an African actor as part of the cast. A few of the scenes from the drama were also shot in Africa as well. “This series turned out to be a huge success and, hence, the next logical step was to explore a full local production,” Michael explained the reason for Zee venturing into remakes.

Advertisement

However, getting into a full-fledged conversion of an Indian theme with foreign actors for specific markets was not just a thought out of the blue. The idea to get into local flavor came after lot of brain-storming and data analytics relating to popular soap operas that did well in Africa in the past.

‘Pavitra Rishta’, for example, was a story that had worked well both on Zee channels in Africa as also on other TV channels from countries like Kenya, Nigeria and Senegal when telecast in original Hindi and dubbed/sub-titled in English and French languages, Michael said.

The partnership amongst African broadcasters, local investors and Zee is a unique initiative with the objective being collaboration with FTA broadcasters from across Africa and using local talent to create engaging content with production values that were better than what was already being done in the African entertainment industry. According to Michael, the price of creating such re-purposed content was similar to what was already being done.

The project involving remaking Indian content for audiences across regions has “opened the eyes and minds” of broadcasters to create more such high-quality content, which could work well with the audiences there in Africa.

Michael said following `Pavitra Rishta’ initiative, Zee is exploring the option with other broadcasters from across the region for remaking other successful Indian scripted and unscripted formats that could travel across Africa and could include the likes of ‘Dance India Dance’ and ‘Punar Vivah’. 

Advertisement

GECs

Sun TV posts steady revenue, profit dips amid rising costs

Published

on

CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

Advertisement

Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

Advertisement
Continue Reading

GECs

SPNI hires Pradeep M with responsibility for standards and practices in the south

Published

on

MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

Advertisement

As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

Continue Reading

GECs

Colors Gujarati rolls out two new shows from 2nd February

Published

on

MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

Continue Reading
Advertisement CNN News18
Advertisement whatsapp
Advertisement ALL 3 Media
Advertisement Year Enders

Trending

Copyright © 2026 Indian Television Dot Com PVT LTD