Hindi
Zee Classic promotes parallel cinema with ‘India’s Finest Films’
MUMBAI: Zee Classic boasts of an outstanding library of Indian cinematic classics and it has recently associated with National Film Development Corporation of India (NFDC). Starting July 16, every Saturday at 10 pm, Zee Classic will premiere ‘India’s Finest Films’, a distinguished property showcasing masterpieces like ‘Mirch Masala’, ‘Ek Doctor ki Maut’, ’27 Down’ and ‘Salaam Bombay’ amongst many other such gems from the NFDC library. These movies mark the debut of icons like Irrfan Khan, Pankaj Kapur, Naseeruddin Shah and many more. This festival kickstarts with ‘Salaam Bombay!’ directed by Mira Nair on this Saturday.
Zee Entertainment Enterprises Chief Business Officer Sunil Buch said, “A Hindi movie channel as distinct as Zee Classic has seen growing viewership with every property that we have showcased. In line with its brand positioning ‘Woh Zamaana Kare Deewana’, we have enriched the channel’s library to present our viewers with some never-seen-before timeless classics. Zee Classic will soon telecast the crème de la crème of landmark cinema under its latest property – ‘India’s Finest Films’. It offers a mix of critically acclaimed independent and award winning films that are treasures of Indian cinema. We have associated with NFDC to create this property and today, with new age films setting new benchmarks in parallel cinema, the films that are a part of ‘India’s Finest Films’ represent the semantics of Indian culture over the years and have carved the way for realism in films. With films such Gandhi, Mirch Masala, 27 Down, it is for the discerning cinema lover who likes to be challenged. This property will present films that brings life to so many iconic characters and thought provoking narratives.”
To acquaint the youth of India with parallel cinema and enhance their movie-viewing experience, Zee Classic has also curated an hour long special feature called ‘India’s Finest Films – A Parallel Journey.’ It includes views of stalwarts of Indian cinema like Shyam Benegal, Mahesh Bhatt, Saeed Mirza, Kundan Shah, Rohini Hattangadi amongst others. It had an extravagant digital release and premiered on the Zee Classic YouTube channel on Tuesday, 12 July at 12 noon. Audiences can also catch it on television as a prelude to ‘India’s Finest Films’. Excerpts of this feature along with additional exclusive interviews will be showcased during the telecast of movies on Zee Classic. The channel has also launched a 360 degree marketing campaign including Outdoor, Radio, Print and exclusive screenings of these titles with influencers.
Zee Hindi Movies Cluster, Business Head, Ruchir Tiwari said, “With the success of properties like ‘The Bimal Roy Festival with Boman Irani’ and ‘The Golden Years with Javed Akhtar’, we are constantly innovating with content on Zee Classic to entertain its audiences. We have acquired 49 path breaking titles produced by NFDC and some of them will be showcased for the very first time on television. The sheer brilliance and uniqueness of these films is that they have no shelf life as they are timeless genius masterpieces! The promotional campaign has already kick started across mediums. The prelude, ‘India’s Finest films – A Parallel Journey’ has luminaries from the industry share their unrivalled expertise and insights of these classics and is a content goldmine for lovers of parallel cinema. While this genre of films is not commercial, the work of many superstars and filmmakers in them has increased the popularity of these masterpieces and will surely entertain viewers across age groups.”
NFDC spokesperson, Director (Finance) Nazhat J. Shaikh said, “Over the last few years NFDC has developed and nurtured not only Indie cinema and fresh film talent but also audiences that would be groomed to connect with the same. Our Best of Indian Cinema initiative with Zee Classic is a step further in that direction. The viewer will experience over the next few months a selection of some of our landmark films packaged with some interesting trivia. A true spread for the Cineaste ! This is also a great moment to acknowledge the contribution made by the filmmakers and the film talent who walked with us on this journey and created these endearing works of cinematic expression.”
Talking about India’s Finest Films and Zee Classic, Shyam Benegal too added, “Rabindranath Tagore once said that every art seeks to find its own independent manner of expression within the world it creates, and no creative genius has yet arrived to deliver it from its bondage. Having said that, television has always been a very effective medium, particularly for films that may or may not have the opportunity to do well in cinema houses. This is because televisions reaches homes and you do not pay individually for movies. I personally feel Zee Classic’s initiative is a very good one. It will help to keep alive the film culture of our country and Zee Classic is in the ideal position to do this.”
Hindi
Boney Kapoor acquires remake rights of Tamil political satire Thalaivar Thambi Thalaimaiyil
Strong word-of-mouth turns Pongal satire into remake pick
MUMBAI: A Pongal release, a village satire and a theatre visit in Coimbatore have turned into Boney Kapoor’s latest acquisition. The producer has secured the remake rights to the Tamil political satire Thalaivar Thambi Thalaimaiyil (TTT), a film that has been enjoying a strong theatrical run powered by word-of-mouth and praise for its sharp, rooted writing.
Set in a rural milieu, the story follows a panchayat leader thrown into disarray when a wedding and a funeral land on the same day. What unfolds is a swirl of satire and humour that skewers local politics, power games, bruised egos and family tensions, all anchored in the textures of everyday village life.
Kapoor first encountered the film earlier this year while in Coimbatore for the Celebrity Cricket League. With time to spare, he caught a screening at a local theatre. That viewing proved decisive. According to sources, the narrative style, performances and the film’s balance of political commentary and comedy caught his attention.
Interest quickly turned into intent. Kapoor reached out to the producers soon after to explore a remake. Talks gathered pace over the following weeks and came to a head last Friday at the film’s success party in Chennai, where Kapoor joined the celebrations and continued negotiations with the makers.
By the end of the evening, the deal was sealed, with Kapoor formally acquiring the remake rights.
For an industry constantly mining regional cinema for the next crossover story, the move is telling. A small-town satire with local flavour has found a national backer. And if Kapoor’s instincts hold, a tale born in one village may soon echo far beyond it.
Hindi
Fans take centre stage as Zee Cine awards turns the spotlight around
MUMBAI: When the applause gets louder than the dialogue, you know the fans have taken over. That was the unmistakable mood as Zee formally announced the Zee Cine Awards 2026, flipping the script to celebrate not just cinema’s stars, but the people who cheer them on the loudest.
The 24th edition of the awards marks a fresh chapter in Zee’s long-standing relationship with Hindi cinema, anchored in its fan-first philosophy, Fantertainment. This year’s theme, ‘Yeh Pal Hai Fans Ka’, reinforces a simple idea: cinema’s most powerful moments are shaped as much by audiences as by actors on screen. Presented by Maruti Suzuki, the awards aim to turn fandom into the main event.
The announcement, held in Mumbai, was anything but a routine press conference. Bollywood stars Akshay Kumar, Tamannaah Bhatia, Jacqueline Fernandez, Sonam Bajwa, Aparshakti Khurana, composer Mithoon and singer Palak Muchhal joined fans to kick off the celebrations, turning the launch into a high-voltage, participative spectacle.
Staying true to the theme, fans didn’t just watch the announcement, they drove it. Akshay Kumar took the lead, pulling fellow stars on stage and energising the room, before the unveiling of a live LED Fan Meter. Powered purely by audience cheers, the rising meter culminated in the reveal of the Zee Cine Awards 2026 ground event date, announced in unison with fans, blurring the line between performer and spectator.
The momentum continued as Tamannaah Bhatia, Jacqueline Fernandez, Sonam Bajwa and Aparshakti Khurana recreated iconic hook steps, joined by Mithoon and Palak Muchhal for music-led interactions. Games, spontaneous performances and playful banter kept the focus firmly on shared moments, underscoring the evolving bond between cinema and its audience.
Beyond the launch, the awards will roll out as a multi-platform journey across television, digital, print and fan-led experiences. The aim is sustained engagement from the first announcement to awards night cementing fandom as a cultural force rather than a footnote.
Commenting on the milestone edition Zee head of advertisement revenue, broadcast & digital Laxmi Shetty said the 24th Zee Cine Awards continue to draw strength from the network’s omni-channel ecosystem, reflecting how audiences consume content today across TV, digital and social platforms. She noted that long-standing brand associations, including Maruti Suzuki’s three-year partnership and support from brands such as Hell Energy, underline the platform’s scale, trust and cultural relevance.
As Zee Cine Awards 2026 gathers pace, one thing is clear: this year, the loudest cheers won’t just echo in the auditorium, they’ll shape the show itself.
Hindi
Prime Video to stream Don’t Be Shy, produced by Alia Bhatt
MUMBAI: Prime Video has found its next feel-good original, and it comes with a healthy dose of heart, humour and youthful chaos. The streaming platform has announced Don’t Be Shy, a coming-of-age romantic comedy produced by Alia Bhatt and Shaheen Bhatt under their banner, Eternal Sunshine Productions.
Written and directed by Sreeti Mukerji, the film follows Shyamili ‘Shy’ Das, a 20-year-old who believes her life is neatly mapped out until it suddenly is not. What follows is a relatable tumble through friendship, love and the awkward art of growing up, when plans unravel and certainty gives way to self-discovery.
The project is co-produced by Grishma Shah and Vikesh Bhutani, with music composed by Ram Sampath, adding to the film’s promise of warmth and energy. Prime Video describes the story as light-hearted yet emotionally grounded, with a strong female-led narrative at its core.
Prime Video India director and head of originals Nikhil Madhok, said the platform was delighted to collaborate with Eternal Sunshine on a story that blends sincerity with humour. He noted that the film’s fresh writing, earnest characters and infectious music make it an easy, engaging watch for audiences well beyond its young adult setting.
For Alia Bhatt, Don’t Be Shy reflects the kind of storytelling Eternal Sunshine set out to champion. She said the film stood out for its honesty, its coming-of-age perspective and Mukerji’s passion, which she felt was deeply woven into the narrative. Bhatt also praised Prime Video for supporting distinctive voices and bold creative choices.
With its breezy tone and familiar emotional beats, Don’t Be Shy aims to charm viewers whether they are rom-com regulars or simply in the mood for a warm, unpretentious story about life refusing to stick to the plan.
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