MUMBAI: When Maharashtra welcomed its favourite elephant-headed god this year, Zee 24 Taas ensured no modak went unshared and no mandap went unseen. The channel rolled out wall-to-wall coverage of Ganesh Utsav 2025, blending ritual, revelry and reportage into a festival broadcast that stretched from the narrowest lanes of Pune to the furthest corners of the world.
The scale was nothing short of spectacular. With live, on-ground reporting from major mandals across urban centres and rural outposts, Zee 24 Taas captured the devotion, colour and cultural vibrancy of the state’s most celebrated festival. Viewers not only saw the grandeur of Mumbai’s Lalbaugcha Raja and Pune’s Dagdusheth Halwai mandal but also felt the pulse of smaller towns, where local communities brought their own flair to the festivities.
And it wasn’t just Maharashtra tuning in. Through robust digital-first initiatives, including live streaming, interactive updates, mobile feeds and social media engagement, the coverage reached audiences across six continents, making it a truly global Ganesh Utsav. Diaspora viewers joined in real time, watching rituals, immersions and mandal visits unfold alongside political developments and community stories.
Zee 24 Taas also went beyond just visuals, curating special programming that delved into the history, traditions and evolving practices of Ganesh Chaturthi. From exploring how eco-friendly celebrations are reshaping idol-making to telling stories from rural Maharashtra, the shows added depth, giving the festival both cultural context and contemporary relevance. Citizen voices, community stories and ground-level experiences further enriched the mix, ensuring the coverage felt participatory rather than just observational.
Brands, too, took note. Leading advertisers partnered with the channel to tap into millions of festive viewers, leveraging Zee 24 Taas’ reputation as Maharashtra’s most trusted news destination. Even amid major political events dominating headlines, the channel balanced hard news with devotional fervour keeping audiences informed without diluting the festival spirit.
The channel’s leadership called it a defining moment. managing editor Kamlesh Sutar described Ganesh Utsav as “a reflection of Maharashtra’s culture, traditions and collective spirit” and praised the team for capturing both the energy of the celebrations and the news pulse of the state. Meanwhile ZMCL CEO Karan Abhishek Singh pointed out how the coverage underscored the network’s commitment to immersive, accurate and engaging journalism extending from television to mobile screens.
By uniting festival storytelling with timely reportage and global digital integration, Zee 24 Taas has set a new benchmark for what festival journalism can look like. This year’s Ganpati wasn’t just covered, it was celebrated, streamed and shared across the globe. And in the process, Zee 24 Taas showed why, in Maharashtra, it remains the channel where devotion meets credible journalism.
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