Mythological

Zee 24 TAAS celebrates Ganesh Utsav with special program ‘Sukhkarta’

Published

2 years ago

September 23, 2023

Mumbai: Ganesh Utsav, the vibrant and spiritually enriching festival dedicated to Lord Ganesha, is a time of immense joy and devotion in India. To further illuminate the festive spirit of this auspicious occasion, Zee 24 TAAS has announced ‘Sukhkarta,’ encouraging citizens to delve deep into the profound significance of Lord Ganesha and the divine celebration.

‘Sukhkarta’ brings to light the divine fervour to life through live broadcasts of sacred rituals, devotional melodies, and captivating cultural performances. It offers viewers an exclusive window into the real-time proceedings of sacred ceremonies, the soothing notes of devotional songs that touch the soul, and captivating cultural showcases.

This extraordinary programming also offers viewers a front-row seat to witness the pilgrimage to the eight Ganesh temples in the Maharashtra state of India, each of which houses a unique idol of Lord Ganesha. Each temple has its distinct legend and history, making them as diverse as the revered murtis. Additionally, the wide audience of Zee 24 TAAS will have the opportunity to witness live coverage of the Ganesh Visarjan ceremony, where the idol of Lord Ganesha is immersed in a body of water.

Expressing the profound sentiment of the festive season, Zee 24 TAAS editor Nilesh Khare said, “As Lord Ganesh is revered as the god of art, ‘Sukhkarta’ serves as a tribute to the artistry of life, embracing its diverse facets through the expressions of talented artists. We celebrate the creative spirit that infuses every aspect of our existence, just as Lord Ganesh inspires artistry in all of us.”

“With ‘Sukhkarta,’ we embark on a journey to illuminate the profound cultural and spiritual significance of Ganesh Utsav. Our pilgrimage to the sacred Ashtavinayak temples symbolizes our commitment to preserving and sharing the deep-rooted traditions of Maharashtra,” further highlighted Zee Media Corp Ltd CEO Abhay Ojha.

Beyond the cultural and spiritual offerings, ‘Sukhkarta’ on Zee 24 TAAS also featured an engaging modak contest, a delectable nod to the sweet treat cherished by Lord Ganesha.

Co-presented by Mahindra Oja Tractor & Amrith Noni – Pain Relief Spray, ‘Sukhkarta’ is powered by Nirma Shudh Namak, special partners – Gokul, Dear Government Lottery, associate sponsors – K-Pra Foods, Mandke Hearing Services-Pune, Kirti Agarbatti & Calton Paint.

Zee Media Corp Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528 million viewers through its linear and digital properties.

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Mythological

Collective Artists launches HistoryVerse, India’s biggest myth slate

Published

1 month ago

January 20, 2026

indiantelevision.com Team

MUMBAI: Collective Artists Network is stepping boldly into the past to shape the future of Indian storytelling. The company has announced HistoryVerse, a sweeping new content slate dedicated to retelling India’s rich historical and mythological legacy for contemporary audiences.

Launched under the newly formed Collective Studios, the slate features eight history-inspired titles across theatrical films and web series, making it the largest such lineup announced in India to date. The stories draw inspiration from figures and traditions that have shaped the subcontinent for centuries, including Hanuman, Krishna, Shiva, Shivaji, Durga, Kali and Swami Samarth.

The already released Mahabharat series acts as the foundation stone for HistoryVerse, offering a glimpse into how deeply rooted narratives can be retold with scale, polish and a modern storytelling lens. Building on that momentum, three of the newly announced projects are being developed as feature films, while two will take the form of web series. More titles are already in various stages of development.

Collective says the focus is on detail and immersion at every step, from research and writing to visual design, aiming to make these stories feel expansive yet accessible, even for viewers who may not usually gravitate towards historical content.

Announcing the slate, Collective Artists Network founder and group CEO Vijay Subramaniam, said India’s folklore remains one of the country’s most underleveraged creative assets. “These stories sit at the heart of our culture and deserve to travel the world,” he said. “HistoryVerse is not just about films and series. It is about building an ecosystem of experiences, consumer brands and gaming that allows audiences to engage with these narratives in many ways.”

With HistoryVerse, Collective Studios is positioning itself for the long haul, betting that India’s oldest stories, told with contemporary craft, still have plenty of new ground to cover.

Mythological

One Take Media dives into animation with ‘Lord Tirupati Balaji – The Film’ set for global release

Published

11 months ago

April 16, 2025

indiantelevision.com Team

MUMBAI: In a cinematic leap of divine proportions, One Take Media Co has officially answered the call of the cosmos.

The Mumbai-based content powerhouse has stepped into film production with its debut feature film Lord Tirupati Balaji – The Film, an animated epic poised to blend high-calibre 3D visuals with the might of mythology. And yes, Lord Balaji is going worldwide—in Telugu, Tamil, Hindi, and English. Jai cinema!

The ambitious project marks One Take Media Co’s pivot from being purveyors of K-Dramas and cartoons to full-blown mythological moguls. The production is helmed by veteran director Jyotin Goel—of Zahreelay, Safari, and Bird Idol fame—whose flair for both live-action and animation makes him the ideal charioteer for this gods-meet-graphics spectacle.

The company has teamed up with iRealities Technology Pvt Ltd, the animation wizards behind global hit Chaar Sahibzaade, for the tech muscle. And it’s not just pretty pixels: the film’s backbone rests on years of intense historical and mythological research, guided by a panel of scholars and PhDs. Input from the Tirupati Devasthanam Trust adds further authenticity to what promises to be a spiritually rich, visually glorious narrative.

Lord Tirupati Balaji – The Film tells the powerful tale of Lord Balaji, Goddess Lakshmi, and Padmavati. But this isn’t your grandpa’s temple tale—this is legend, rendered in photorealistic 3D, destined for Dolby Atmos, and tuned for global ears.

One Take Media Co CEO & founder Anil Khera confirmed that the studio is “actively onboarding prominent actors and actresses from South India and Mumbai to lend their voices to the film.” Which means, if you thought mythological films were all slow chants and glowing halos, get ready for booming baritones and star-studded Sanskrit.

And the reach won’t stop at the box office. After its grand global theatrical launch, the film will make its digital darshan on leading OTT platforms, ensuring devotees and cinephiles alike can stream the gods from their couches. Because divine intervention is best enjoyed in HD.

One Take Media Co clearly has its third eye wide open for what’s next. This production marks a massive step up—and a heavenly gamble to ride India’s ever-growing appetite for myth meets tech.

With divine storytelling, scholarly credibility, and cutting-edge animation in its armoury, Lord Tirupati Balaji – The Film could just be the next devotional blockbuster to bless the multiplex and beyond. Om shanti… and roll camera.

Mythological

Swastik Productions ventures into branded spiritual content with Rudralife

Published

1 year ago

February 21, 2025

indiantelevision.com Team

MUMBAI : Swastik Productions, known for its grand historical and cultural narratives, is expanding into branded content with a dedicated focus on spirituality. This new initiative aims to collaborate with brands to create engaging and meaningful storytelling that resonates with contemporary audiences.

Marking its entry into this space, Swastik Productions has partnered with Rudralife, a leading name in Nepali Rudraksh, to launch Rudraksh: Shakti, Bhakti, Vigyan a unique series exploring the spiritual and scientific significance of Rudraksh. Premiering on Swastik Productions’ youtube channel from 20 February 2025, the series seeks to connect India’s youth and spiritual seekers with the country’s rich cultural heritage.

Swastik Productions founder & CEO Siddharth Kumar Tewary highlighted,”We are moving beyond traditional storytelling to blend ancient wisdom with modern narratives. This collaboration with Rudralife is a step towards crafting impactful content that informs, inspires, and enhances brand engagement.”

Rudralife founder Tanay Seetha added,”Rudraksh carries profound spiritual and cultural significance. Through Swastik Productions’ storytelling expertise, we aim to highlight its relevance in both historical and contemporary contexts.”

Swastik Productions head of digital monetisation & brand partnerships Jitendra Joshi emphasised the power of storytelling in brand communication, “Branded content drives stronger recall than traditional advertising. Our approach ensures brands are seamlessly integrated into compelling narratives rather than just being sponsors.”

Hosted by actor Ram Yashwardhan, known for his role as Lord Shiva in Shiv Shakti: Tap Tyaag Taandav, the series arrives at a time when Gen Z is increasingly drawn to spirituality. Studies indicate that 62 per cent of Gen Z seek spiritual clarity, while 70 per cent find confidence through prayer. This collaboration aims to meet their growing interest in India’s cultural roots, offering insightful content that bridges tradition and modernity.