GECs
WorldWide Media pushes into TV content creation
MUMBAI: In August 2011, Bennett, Coleman & Co Ltd (BCCL) aka The Times of India group bought out the remaining 50 per cent of World Wide Media (WWM) from BBC Worldwide, making it a wholly owned subsidiary of arguably India’s largest media company.
WWM had started off as a joint venture between the two firms to publish speciality niche magazines. Titles such such as Femina and Filmfare and licensed titles like Lonely Planet, Top Gear, Grazia, Hello! and Good Homes came under its umbrella. Most of them these have grown courtesy a loyal reader base and are adding substantial revenues to WWM’s topline.
Deepak Lamba – who was earlier the president of Bennett Coleman – was roped in to spearhead it in January 2015 and fine tune its strategy. The idea: take it beyond traditional print publishing. And Lamba’s focus has been to transform it into a complete lifestyle and entertainment outfit. A special internal projects team has been created, which works on providing holistic branding and marketing solutions to clients, including content for the TV and digital space. Amongst the brands it is looking to extend onto digital and TV include: Top Gear, Good Homes, Lonely Planet, Hello, and Femina.
“Digital is seen as the medium of the future but television is already here. Therefore, we are looking at that how our brands can be put across television platforms,” says WWM CEO Deepak Lamba. “We have signed a deal with Maruti Suzuki for the travel show where five celebrities from different walks of life and their biggest fan will take a fanatistic journey in the auto maker’s vehicles from India to Bangkok on the Asian expressway. The seven part series is slated to launch in November. Hello has an upcoming luxury show on ET Now and Romedy Now which is slated to go live two months from now. Good Homes will talk about how you can beautify your home on a finite budget. We also want to do the GEC version of our Filmfare talk show which is in the pipeline.”
It is also expanding the Filmfare Awards franchise in August 2016 to cover north Indian cinema with the Britannia Filmfare Awards Punjab.
“It’s been 63 years now for the Filmfare Awards. The Hindi cinema awards are telecast on Sony Entertainment Television,” explains Lamba. “The South India awards are in their sixtieth year and are telecast on Star channels; the East Indian awards on Star Jalsa, even as the Marathi awards are on Colors Marathi. We are also launching three music awards with regional GECs in the South and with local partners in Punjab.”
Short filmmakers will also be eligible to take a stab at winning the lovely black Filmfare statuette with the launch of an award for digital movies, discloses Lamba. “The short films have to be of 15 minutes and we will have a prominent jury just like we have for our main awards and the main gratification is that winners will receive the award on the same stage.”
WWM is likely to reach out to other production houses to partner it on some of its brand extensions into video, especially those targeting broadcasters. For its digital initiatives, it has put together a full-fledged in-house team which is working closely with its editorial team to roll out its properties. On the anvil is a fun-filled 15 minute celebrity chat show with Filmfare editor in chief Jitesh Pillai as its host. The pilot is being shot with the official launch expected to happen in the next two to three months. Lamba says the move into digital has come because advertisers have been asking for it. “There was also an internal need as being a part of BCCL, scale does matter a lot. In the magazine space we are already the number one. Also if you listen to your consumers and advertisers you will not go wrong.”
OTT and VOD players have come knocking on WWM’s doors and conversations are on with them too.
A foray into fiction is planned under the Femina brand. “The show is about a fantastic girl who is a little plump. A Gujju girl whose boyfriend dumps her for a skinny girl,” points out Lamba. “The show will track what she decides to do with her life and how she comes out on top of the world. ”
Will the strategy of stretching existing print titles to video work? Media observers believe it will.
“Titles such as Top Gear, Filmfare, Good Homes have a pretty loyal following both from advertisers and consumers,” says a media expert. “The WWM team will have to do something really wrong or screw up to fail at this extension strategy. I am betting that they will do well.”
And that is something Lamba is banking on too.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
-
News Broadcasting2 weeks agoMukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive
-
News Headline1 month agoFrom selfies to big bucks, India’s influencer economy explodes in 2025
-
iWorld5 months agoBillions still offline despite mobile internet surge: GSMA
-
e-commerce3 weeks agoSwiggy Instamart’s GOV surges 103 per cent year on year to Rs 7,938 crore
-
Applications2 months ago28 per cent of divorced daters in India are open to remarriage: Rebounce
-
News Headline1 month ago2025: The year Indian sports saw chaos, comebacks, and breakthroughs
-
News Headline1 week agoJioStar announces biggest ever talent line-up for an ICC event
-
iWorld2 weeks agoNetflix celebrates a decade in India with Shah Rukh Khan-narrated tribute film


