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Will ‘Mann Ki Awaaz Pratigya 2’ be able to create the same magic?

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MUMBAI: Dubbed the "King of Relationships", Rajan Shahi is behind some of the most popular and successful shows on the small screen. He made his directorial debut two decades ago with the series, Dil Hai Ki Manta Nahi. What followed after was a succession of hit shows including Jassi Jaisi Koi Nahi, Hamare Tumhare, Rishtey, Kareena Kareena, Reth, Mamtaa, Millee, Virasaat and Saathi Re. On the strength of his success, he floated his own production company in 2007 and launched Sapna Babul Ka Bidaai on Star Plus, followed by the super popular Yeh Rishta Kya Kehlata Hai, which is presently running on television.

While the whole world was engulfed in gloom due to the crises wreaked by 2020, Shahi created another masterpiece called Anupamaa. The show is currently ruling the TRP charts, as audiences resonate with its beautiful and relatable storyline. Now, the producer is gearing up to bring the second season of the hit show Mann Ki Awaaz Pratigya. Interestingly, the sequel has retained the principal characters. Along with Pooja Gor, the returning cast members include actors Arhaan Behll and Anupam Shyam.

He went on to mention the cast will comprise of new as well as old faces. Season one was known for its brilliant writing and performances and made a huge impact on the audiences, so it follows that the team is working hard towards creating a more impressive second season.

Mann Ki Awaaz Pratigya 2 is very different from the other dramas he has created and he was always interested in a second innings for the show, shared Shahi. This longing of his came closer to becoming a reality when around a month ago, showrunner and creative producer Pearl Grey approached Shahi to see if he could produce it. Without batting an eyelid, Shahi pounced on the opportunity.

Grey, who is known for bringing high voltage drama in her shows, lauded Shahi for understanding the temperament of the show and for providing his creative inputs.

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Shanti Bhusan, who is penning the dialogues for Mann Kee Awaaz Pratigya 2, shared, “In season one, we showcased the love story between Pooja Gor and Arhaan Behll sticking to the same plot, season two will now have their kids. Pratigya the lead character is now a successful lawyer. Relevant to today’s time their responsibilities have changed, there will be different sets of challenges and how they are tackling those issues while maintaining their relationships.”  

More than guns and bullets, there will be war between the characters. For Bhushan, at the core of the show lies the reality and rawness prevalent in the heartlands of Uttar Pradesh and Bihar. He jokingly added that he never imagined working with Shahi due to their different creative approaches. Shahi’s main tagline is ‘I hate villains’ whereas Bhusan feels the exact opposite. Nevertheless, he is ecstatic to collaborate with Shahi on this project and is confident that the show will resonate with viewers.

In order to establish this connect with audiences, the showrunners are doing their best to be authentic by incorporating local flavour and relatable elements. The cast and crew recently flew to Prayagraj to shoot for the outdoor schedule of the show. Filming took place in the interiors of the city and nearby areas, though the latter half of the shooting is bound for Mumbai’s Film City Studio. The show's antagonist Chetan Hansraj plays the character of Balwant, who belongs to Haryana. So, it is reported that some portion of the shoot will commence in Haryana.

Unlike other TV shows which are relying on VFX, CGI, animation or green screen, Mann Kee Awaaz Pratigya 2 will be purely filmed outdoors.

Pooja Gor, the female protagonist, is both excited and nervous about making her comeback on TV after almost six years. Gor was last seen in the TV show Ek Nayi Ummeed Roshni that ended in 2015; in between she has done a few cameo appearances.

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“It doesn’t feel like a comeback, more so because the reruns of the show have been successful. People still watch and talk about the show. It feels like homecoming. To be honest I never left TV, just that I was exploring other avenues as well. I did Kedarnath, a few OTT shows, short films and lots of ads. As far as Mann Ki Awaaz Pratigya 2 is concerned, the kind of love and affection that we’ve received, it didn’t feel like eight years have passed,” remarked Gor, who recently finished shooting for the original series Shrikant Bashir.

Mann Kee Awaaz Pratigya 2 will air from Monday, 15 March at 20:30 pm on Star Bharat and Utsav Bharat UK. This marks a big shift from season one, when the programm used to air on Star Plus.

The Media Ant co-founder Samir Choudhary opined that the network wants to position Star Bharat as a more local channel which appeals to the audiences of Hindi heartland. “According to BARC India data, in terms of viewership Star Bharat is as big as Star Plus. It is a conscious positioning of putting Star Bharat as more Hindi land channel. Star Plus has more urban and metro viewers, whereas Star Bharat is completely mass India. Basically the channel is getting more mass which in return is attracting major advertisers from across the category that includes FMCGs, banking, automobile, e-commerce and several others,” he explained.

Choudhary further commented that DD Free Dish channels are in the race to compete with mainline Hindi GEC channels. In the coming months, more channels will go DD Free Dish route. Owing to its high popularity in rural India, broadcasts would be more keen to latch to DD Free Dish.

Ormax Media partner Keerat Grewal concluded, "Characters with a strong equity have the ability to pull in audiences. Pratigya was among the top ten most popular characters on Ormax Characters India Loves across 2011-12. This has given the show a starting point advantage on buzz. Star Plus seems to be currently focussing on exploring family-relationship based dramas across its FPC, making the social-issue drama of Pratigyaa a better fit for Star Bharat."  

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Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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