News Broadcasting
Will going subscription-based improve news content on Indian television?
NEW DELHI: As per a recent Media Partners Asia (MPA) report, India is going to be the most scalable pay-TV market in the APAC region, with a CAGR of 6 per cent, touching $15 billion by 2024. India will also contribute almost half of the net subscriber additions in the Asia Pacific over the next five years, it highlighted. The increase in consumer awareness, the choices they have, and growing disposable income are a few factors that are going to contribute to this.
More and more, Indian news channels are toying with the idea that if they go the subscription way, a course correction in terms of content they are serving will also happen.
Certain players like Times Network, Aaj Tak (SD), Zee News (SD), and News 18 Bihar Jharkhand have already made a successful transition from being FTA to pay-TV in the past few years, while still maintaining their viewership and ad revenues. And there are others who are willing to move to that model.
Times Network MD and CEO MK Anand also advocated the subscription-based model for news channels at the recent Indiantelevision.com News Television Summit.
He had said, “When you go the subscription route, there is no need to be ratings-led. The current subscription numbers are 10X of what they were in 2014 when I joined the Times. We have to benchmark ourselves on net distribution income (NDI). When it comes to NDI, a news channel should look at the top of the population pyramid more.”
Anand had estimated that 54 per cent of the Times Network’s revenue in FY21 is going to come from subscription. “The total ratings-led business in our topline is less than 25 per cent. Earlier it used to be 90 per cent. Back then we didn’t have branded content or premium-led ground or digital business. Specifically, Times Now’s TRP-led business is less than 11 per cent of the total.”
In a similar vein, ABP News Network CEO Avinash Pandey had shared in an earlier virtual fireside chat with Indiantelevision.com that he’s quite determined to make all the channels and websites in his network subscription-based – because anything free in this country is taken for granted.
“Our regional channels were already on a pay model. We only went FTA because of the uncertain environment caused by NTO 1.0. From a carriage perspective, NTO 2.0 is favourable. In today’s world when you have WhatsApp circulating all the videos you are likely to show in the evening and Twitter already debating views and counter views, before you discuss anything on TV it’s already discussed online. In this scenario, how to build a pay channel is the challenge,” he had remarked.
Channels like BBC and CNN that have always been subscription-based also vouched for the success of the model, even from an advertising standpoint.
BBC Global News MD – India and South Asia Rahul Sood noted that having more subscription-based news channels will move it to a point where the players will have to be conscious of which space they want to be in – serious, investigative journalism, or competing with TikTok and cat-and-mouse videos of Facebook. He insisted that going subscription-based will attract the niche audience, thereby helping the pricing.
However, the top marketing executives have mixed views on the pay-tv option for news improving editorial content. They were, however, more positive about the impact on ad revenues.
Wavemaker India chief client officer and head – west Shekhar Banerjee pointed out that merely shifting to a pay structure will not solve the content issue on TV news channels. He said, “We have seen such migrations in the past. While the subscription model brings in a bit of cushion for the business, the dependence of the channel on advertiser revenue still remains significant and so will be the pressure to top the viewership race. We will see a real impact in editorial content only when a news channel is brave enough to only earn from subscription and not chase popular journalism.”
Dentsu International CEO – India Anand Bhadkamkar was a bit more optimistic on the impact of subscriptions on quality of content as he noted, “Yes, a course correction in the sort of content that we are seeing today will happen if more and more news channels start moving towards subscription-based entities. And the ad rates will also be reflective of that, considering bundled rates for websites and digital content. Also, it will provide a better return on investment to the advertisers as they will have more breadth to understand the sort of audience they will be getting.”
As for advertising revenue, Pay channels are in a better position to demand a premium on ad rates because they will have the niche audience, who are also going to be better spenders, according to IdeateLabs MD Amit Tripathi.
But does this entail that FTA channels will lose out on ad revenues? The industry doesn’t think so.
Bhadkamkar said, “I don’t think FTA channels will have anything to lose even if more channels start going subscription-based. The advertising revenues will still be dependent on the viewership that they are getting and if you see the likes of NDTV and Republic Bharat, they have really benefited from being FTA.”
Hindi FTA news channels have enjoyed the privilege of quoting higher ad rates because the viewership is high there, Bhadkamkar observed. Meanwhile, it’s the opposite for English news channels. He insisted that it will depend upon the viewership in the future as well.
Tripathi also agreed with the sentiment, adding that the type of advertisers might see a little shift with more premium brands choosing to go for the subscription-based channels. However, the final trend will only be decided by viewership numbers as certain premium customers might still be watching FTA channels.
As advertisers and viewers alike repudiate toxic, tone-deaf content, the penny has finally dropped for news channels. They’ve realised it’s high time to switch gears and focus on editorial content, and whichever way they decide to go – whether pay or FTA – broadcasting responsibly should be their guiding principle from here on out; if news organisations serve the viewers (and not their own political agendas), they will come to the channels of their own volition.
News Broadcasting
Barc forensic audit in TRP row awaits as Twenty-Four probe gathers pace
KERALA: A forensic audit commissioned by the Broadcast Audience Research Council (BARC) India has emerged as the centrepiece of the government’s response to fresh allegations of television rating point manipulation involving a regional news channel in Kerala, with both the audit findings and a parallel police investigation still awaited.
Replying to a query in the Lok Sabha, minister of state for information and broadcasting L Murugan, said Barc had appointed an independent agency to conduct a forensic probe into the conduct of senior personnel allegedly linked to the case.
The move followed media reports claiming that a Barc employee had accepted bribes to manipulate viewership data in favour of a regional television news channel.
“The report from BARC is still awaited,” Murugan told Parliament, signalling that the forensic exercise remains ongoing.
Industry specialists say forensic audits are crucial in alleged TRP fraud cases, as they examine internal controls, data access trails, panel household integrity, staff communications and financial transactions. The outcome could determine whether the alleged manipulation was an isolated breach or a deeper systemic weakness in India’s television measurement framework.
Running alongside the audit, the Kerala Police has formed a special investigation team to probe the allegations. The ministry has sought a preliminary report from the state’s director general of police, including details of action taken on the first information report. That report, too, is yet to be submitted.
The episode has revived long-standing concerns over the vulnerability of India’s TRP system, particularly in regional news markets where competition for ratings is fierce and advertising revenues hinge on weekly viewership rankings.
India’s sole television audience measurement body Barc, has faced scrutiny before, most notably during the nationwide TRP controversy involving news channels in 2020. While tighter compliance norms were introduced in the aftermath, the latest allegations suggest enforcement challenges may persist.
On regulatory consequences, the government said any punitive action against television channels, including suspension or cancellation of uplinking and downlinking permissions, would be governed by the Policy Guidelines for Uplinking and Downlinking of Television Channels issued in November 2022, and would depend on investigation outcomes and due process.
The ministry also pointed to ongoing efforts to overhaul the ratings ecosystem. Television measurement continues to be regulated under the Policy Guidelines for Television Rating Agencies, 2014. Draft amendments were released for public consultation in July 2025, followed by a revised version in November 2025, aimed at tightening audit mechanisms and improving transparency and representativeness.
In November 2025, Barc said it had taken note of allegations aired by Malayalam news channel Twenty-Four, which linked an internal employee to irregularities in audience measurement. The council said it had engaged a “reputed independent agency” to conduct a comprehensive forensic audit, underscoring the seriousness of the claims.
The ratings system sits at the heart of India’s broadcast advertising economy, shaping billions of rupees in annual ad spends. With trust in audience data once again under strain, advertisers, broadcasters and regulators are closely watching the outcome of the investigations.
Barc has urged industry stakeholders and media organisations to exercise restraint while the probe is underway, calling for an end to “unverified or speculatory claims” and reiterating its commitment to integrity and accountability.
Until the forensic audit and police findings are submitted and reviewed, the government said it would refrain from drawing conclusions.
News Broadcasting
Rajat Sharma defamation row: Delhi court summons Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh
NEW DELHI: A Delhi court has ordered the summoning of senior Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh in a criminal case filed by veteran journalist Rajat Sharma, sharpening a legal battle over alleged defamation and doctored digital content.
The order was passed on Monday by Devanshi Janmeja, judicial magistrate first class at Saket Courts, after the court found prima facie grounds to proceed under multiple sections of the Indian Penal Code, including forgery, creation of false electronic records and defamation.
Sharma, chairman and editor-in-chief of India TV, had approached the court over allegations made in June 2024 that he had used derogatory language against Congress spokesperson Ragini Nayak during a live television debate. He denied the charge, claiming it was fuelled by a manipulated video circulated online.
According to the complaint, a clipped version of the broadcast carrying superimposed captions, which were not part of the original programme, was first shared on social media platform X by Nayak and later amplified through retweets and public statements by Khera and Ramesh. Sharma said the viral spread caused serious reputational harm and personal distress.
The court took note of forensic science laboratory findings that pointed to visible post-production alterations in the video, including added titles and captions. It also cited witness testimonies from those present during the live broadcast, who stated that no abusive or objectionable language had been used.
In a related civil matter, the Delhi High Court had earlier observed a prima facie absence of abusive remarks and directed the removal of the disputed social media posts.
With criminal proceedings now set in motion, the case adds to mounting scrutiny around political messaging, digital manipulation and accountability on social media platforms.
News Broadcasting
Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive
Reliance and BlackRock chiefs map the future of investing as global capital eyes India
MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.
The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.
The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.
Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.
India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.
The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.
He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.
Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.
At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.
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