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I&B Ministry

What really happened at the 16th DAS Task Force meeting

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NEW DELHI: Even as the government has once again reiterated that it is firm on Phase IV of digital addressable systems for cable television to commence on 31 December this year, the Information and Broadcasting Ministry (MIB) has for the first time admitted that the Law Ministry had observed that the order passed by the Andhra Pradesh High Court staying Phase III “appears to have all lndia applicability”.

(The Ministry had sought this opinion in view of the Mumbai high court making a reference to the Kusum Ingots case which had said that if one high court gives an order, others can give similar orders if similar circumstances exist. indiantelevision.com had reported in January this year that the MIB had told the Punjab and Haryana high court that it had ‘decided not to press the requirement of having a STB as for now till the decision of the cases which are pending before various other high courts’).

The MIB affirmed this at the 16th DAS IV Task Force meeting held on 26 July in Delhi. MIB secretary Ajay Mittal who presided over the meeting said digitisation is a process which cannot be stopped. He said that Ministry has been proactive in the matter of dealing with all the court cases filed by some MSOs for extension of cut-off date for phase lll. He suggested that the stakeholders should supplement the efforts made by Ministry to dispose off these cases.

He cautioned that MSOs and LCOs should desist from transmitting or re-transmitting un-authorized TV channels which are not permitted by the Ministry. He informed that Ministry has written to all the district collectors/magistrates in this regard to take action under the law against those who are violating the law.

Advisor DAS Yogendra Pal told the Task Force Meeting for DAS that there were no cases in twenty states but the MIB was not in a position to issue orders in view of the advice given by the law ministry.

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However, he said following the decision to transfer all DAS cases to the Delhi high court following a petition in the Supreme Court by the MIB, 29 cases have so far been transferred by various courts to Delhi and 18 cases are still left to be transferred.

He said 62 cases had been filed by some multi-system operators (MSOs) in various courts in the country for extension in the deadline of Phase lll. Out of these 62 cases, 12 cases had been disposed off by respective courts and 3 cases had been withdrawn by the petitioners. Two months extension in the deadline was granted by the Andhra Pradesh high court. Both Mumbai high court and the Aurangabad Branch of that court had passed orders to the effect that the order passed by the Telengana bench of the high court of Andhra Pradesh had all India applicability in view of the Supreme Court judgment in Kusum Ingots case.

Two cases are scheduled for hearing by the Delhi High Court on 13 September 2016. He added that the MIB as approached the Solicitor General to defend the cases and for an early hearing of the cases in Delhi high court. He added that a special leave petition (SLP) is also being drafted against the order of Aurangabad Branch of Mumbai high court.

The Ministry had recently conducted one workshop with state level nodal officers in Delhi and three regional workshops with state and district level Nodal Officers at Dehradun, Shimla and lmphal.

The Joint Secretary said that there were a reported 6000 MSOs in the country but only 965 MSO had got registrations so far and about 200 applications are under process in the Ministry.

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She requested the Indian Broadcasting Foundation, the News Broadcasters Association, and the ARTBI to tell their member broadcasters to check with all MSOs with whom they have interconnect agreements whether they were registered and if they have not applied for it so far, advise them to do so immediately. She said that broadcasters should be having the details of all MSOs operating in phase lV areas in their data base which can be crosschecked with the list of registered MSOs on MIB website to identify the MSOs who have not applied for registration so far. She asked the representatives of broadcasters to send a list of these MSOs operating in phase lV areas but who have not applied for MSO registration to Ministry by 7 August 2016. She added that as a next step the broadcasters should communicate with these MSOs and ask them to apply for MSO registration if they want to continue to operate as MSOs in DAS notified areas.

A representative of the Telecom Regulatory Authority of India emphasized that broadcasters should start entering into interconnect agreements with MSOs and likewise MSOs should enter into interconnect agreements with LCOs for phase lV areas. He said that broadcasters should collect STB requirements from local cable operators in phase lV areas.

The representative of IMCL said broadcasters have offered separate digital and analogue rates in phase lV market and suggested that TRAI may issue an advisory/directive that there should be only analogue rate till 31 December 2016.

TRAI said no such advisory which is outside the regulations can be issued. He said put of 900 TV channels, about 600 channels are free to air (FTA) channels and operate through about 2000 LCOs from their head ends. He suggested that in their case the State Governments can asks these LCOs to apply for MSO registration.

Joint secretary Jaya said MSOs had sought an extension from the courts on the plea that broadcasters had not signed interconnect agreement with them. She said agreements between broadcasters important for further signing of agreements between MSOs and LCOs. She said that broadcasters, MSOs and LCOs should prioritize this issue everywhere and make concerted efforts to seal the agreements for phase lV areas by August 2016.

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TRAI said all MSOs who have any issue with broadcasters with regard to signing of interconnect agreements should write to the TRAI. He added that TRAI would review the situation in this regard from time to time.

A representative of a cable operator association from Maharashtra (MocF) mentioned that about 200 LCos have signed interconnect agreements with Hathway in Maharashtra. He suggested that other large MSOs like IMCL & Siticable may also enter into agreements with LCos there on the basis of model inter-connect agreement.

He complained that the post offices in Maharashtra were asking for no objection certificates from the offices of the district magistrate for renewal of registration to LCOs. He was told that with regard to this issue, which was raised in the last meeting also, proper reference with details should be sent to MIB He also wanted to know whether an MSO registered with MIB and operating as an LCO also is required to obtain the LCO registration from local the post office.

A representative of CEAMA mentioned that orders for STBs had peaked in October 2015. Thereafter, except for supply orders from DTH operators and some small MSOs, no major orders have been received by them. He suggested that the MSOs planning for procurement for phase lV should place the orders now for timely delivery of STBs. He re-confirmed that they have the capacity to meet the complete requirements of phase lV.

Representatives of state nodal officers from the Himachal Pradesh, Telengana, UP, Uttarakhand, MP, Karnataka, Bihar and J & K briefed about the various measures undertaken by them to implement the last phase of digitisation in their states. Most of them confirmed that monitoring committees have been set up and they are holding regular meetings to monitor the progress.

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I&B Ministry

MIB sets OTT accessibility rules, mandates captions and audio description

Platforms get three years to add features for hearing and visually impaired

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NEW DELHI: The government has asked OTT platforms to make their shows easier to watch and hear. A new set of accessibility guidelines from the Ministry of Information and Broadcasting requires streaming services to add features for viewers with hearing and visual impairments.

The move follows the Rights of Persons with Disabilities Act, 2016, and is meant to bring streaming closer to the promise of equal access. In simple terms, if a film or series is coming to an OTT platform, it should not arrive empty-handed. It should come with captions for those who cannot hear well and audio descriptions for those who cannot see clearly.

The guidelines ask platforms to provide at least one accessibility feature each for hearing-impaired and visually-impaired viewers. That could be closed captions, open captions, Indian Sign Language interpretation, or audio description. The aim is to make content understandable without turning the viewing experience into a technical chore.

There is, however, a long runway. Platforms have up to thirty six months from the date of the guidelines to ensure that all newly released content carries these accessibility features. Older titles in their libraries are not under strict timelines, but companies are encouraged to add features gradually.

The rules also go beyond the show itself. User interfaces, whether on mobile apps, smart TVs or websites, must be designed to work with assistive technologies. Accessibility labels such as CC for captions, AD for audio description and ISL for sign language must be displayed clearly so viewers know what to expect before pressing play.

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Some content types get a free pass. Live events, music, podcasts, and short form content like ads are exempt because of practical challenges in real time captioning and description.

OTT publishers will also need to file accessibility conformance reports. The first report is due three years from now, followed by quarterly updates. Complaints from viewers will follow a three tier system, starting with the platform itself, moving to self-regulatory bodies, and finally reaching a government monitoring committee if needed.

For the streaming industry, the message is clear. Accessibility is no longer a nice extra tucked away in settings. It is fast becoming part of the main feature, and in a country where streaming audiences run into the hundreds of millions, that could make a very big difference to who gets to enjoy the show.

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I&B Ministry

I&B’s 2025 report card: Lights, camera, action — and Rs 4,334 crore

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NEW DELHI: If 2025 was India’s year to make waves, the ministry of information and broadcasting (I&B) was its chief surfboard maker. Prime minister Narendra Modi’s call to “create in India, create for the world” wasn’t just ministerial hot air—it triggered a tsunami of creative dealmaking that swept from Melbourne to Madrid, generating Rs 4,334 crores in potential business discussions and putting Indian creators on every continent’s radar.

The centrepiece was Waves 2025, the World Audio Visual and Entertainment Summit, which drew over 90 countries, 10,000 delegates, and roughly 1 lakh punters through its doors. Modi himself dropped by to glad-hand young creators, describing the event as a “wave of culture, creativity and universal connectivity”—and for once, the hyperbole wasn’t entirely unwarranted.

The summit’s CreatoSphere platform, which sounds like something from a sci-fi novel but is actually a hub for film, VFX, animation, gaming, and digital media, launched the Create in India Challenges. Season one attracted over 1 lakh entries from more than 60 countries across 33 categories. Winners weren’t just handed certificates and sent packing—they performed at Melbourne, exhibited at Tokyo Game Show, and pitched at Toronto International Film Festival. I&B minister Ashwini Vaishnav handed out gongs to 150 creators, cementing the government’s commitment to nurturing what it calls the “creative economy.”

WaveX, the startup arm, proved equally industrious. It coaxed over 200 startups into its embrace, enabled 30 to pitch to Microsoft, Amazon, and Lumikai, and somehow got two of its charges—VYGR News and VIVA Technologies—onto Shark Tank India, where they presumably dodged the usual mauling. The initiative’s KalaaSetu and BhashaSetu challenges, focused on AI-driven video generation and real-time translation respectively, attracted over 100 startups and picked ten for collaboration with government media units.

Waves Bazaar, the “craft-to-commerce” global e-marketplace, went on a roadshow between August and December, hitting 12 international events across four continents and four domestic jamborees. The numbers are eye-watering: over 9,000 B2B meetings, 10 memoranda of understanding signed, three more proposed, and the launch of creative corridors with Japan, Korea, and Australia. The ministry claims Rs 4,334 crores in potential deals—potential being the operative word, though in India’s booming content market, optimism often precedes reality by only a few quarters.

On the bricks-and-mortar front, the Indian Institute of Creative Technology opened its temporary Mumbai campus in July with Rs 391.15 crores in budgetary support. The public-private partnership with Ficci and CII has enrolled over 100 students across 18 courses, incubated eight startups, and signed memoranda with Google, Meta, Nvidia, Microsoft, Apple, Adobe, and WPP—a who’s who of tech giants keen to tap India’s creative reserves. A permanent 10 acre campus at Film City, Goregaon, complete with an immersive AR/VR/XR studio, is in the works.

Elsewhere, the ministry set up a Live Events Development Cell to position India’s concert economy as a growth driver. A single-window clearance system is being built on the India Cine Hub platform to expedite permissions for fire, traffic, and municipal approvals—addressing the red-tape nightmares that have long plagued event organisers. Meanwhile, an inter-ministerial committee is tackling digital piracy, that perennial thorn in the creative economy’s side.

State broadcaster Doordarshan snagged the Election Commission’s media award for voter awareness during the 2024 Lok Sabha elections, presented by the president on National Voters’ Day. Community radio added 22 new stations, bringing the total to 551, with workshops and a national sammelan held during Waves to strengthen local broadcasting.

The 56th International Film Festival of India in Goa screened over 240 films from 81 countries, threw in the country’s first AI Film Festival, and staged a grand parade through Panaji that turned the event into a street-level celebration. The accompanying Waves Film Bazaar drew over 2,500 delegates from 40-plus countries and showcased 320 projects—making it one of South Asia’s largest film markets.

The Central Board of Film Certification modernised too, launching a multilingual certification module that allows multiple language versions under a single application, and mandating 50 per cent women’s participation on examining and revising committees. Digital signatures replaced wet ink, and certificates became downloadable—small victories in the fight against bureaucratic inertia.

India’s I&B  ministry ended 2025 having turned content creation into something resembling an industrial policy. Whether Rs 4,334 crores in “potential” business materialises remains to be seen, but the ministry has built the infrastructure, corralled the startups, and put Indian creators on international stages. As  Modi might say, the wave has been ridden. Now comes the hard part: keeping the momentum going when the cameras stop rolling.

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I&B Ministry

Centre drafts OTT rules to boost access for hearing disabled

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MUMBAI: The Centre has inched closer to making India’s streaming universe easier to watch, hear and enjoy for everyone. The Ministry of Information and Broadcasting has released draft guidelines that aim to standardise accessibility on OTT platforms, ensuring that viewers with hearing and visual impairments are no longer left out of the country’s digital entertainment boom.

Issued on 7 October and now open for public consultation, the draft rules arrive with constitutional and global backing. Minister of State for Information and Broadcasting L. Murugan told the Rajya Sabha that the framework draws from Article 14, the UN Convention on the Rights of Persons with Disabilities and the Rights of Persons with Disabilities Act, 2016. It also mirrors the Code of Ethics under the IT Rules, 2021.

At the heart of the proposal is a two-phase rollout of mandatory accessibility tools such as same-language closed captions and audio descriptions. The ministry said penalties and enforcement steps will be shaped after the consultation, but compliance will be tracked through progressive targets for OTT content libraries.

Parliament was also reminded that the broadcast sector has walked this path before. In 2019, the government notified accessibility standards for television programming, starting with Prasar Bharati and eventually extending them to private broadcasters.

With OTT viewership climbing across urban and small-town India, the draft rules attempt to bring streaming giants in step with a wider vision of inclusive media. The government hopes the move will help millions of Indians with disabilities press play without barriers.

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