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What do TV channels have in store this Children’s Day?

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MUMBAI: Television channels and kids brands have a treat for the little one this Children’s Day. It’s that time of the year when the channels will thrive on their kids viewers. Marking the occasion of Children’s Day on 14 November, Toonz Retail has launched its campaign Spread Smiles through which Toonz is requesting all its loyal customers across 100+ stores to come and donate their old clothes, toys and books which are in good condition and get discounts on their new purchase.

It is no exception that channels heavily invest to promote their existing shows and also grab eye balls with new exciting content. Nickelodeon will air its routine shows starting with Power Rangers Dino Supercharge at 9:30 am followed by Ninja Hattori at 10 am. Apart from this, its other famous shows like Oggy and the cockroaches, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, etc will broadcast the entire day. Turner’s two kids channels, Cartoon Network and Pogo, will also air their routine shows throughout the day. While CN has popular shows like My Favourite Teacher, Roll No 21 and the quest for Swarnamani, Kris in Scooba Dooba Ajooba, Bemn 10, Dragon Ball Z, etc, Pogo has a rich library of shows like Tom and Jerry kids show, Chotta Bheem, Wabbit, MAD, etc.

Disney channel will start its treat with Chimpui from 8:30 am followed by Disney Mickey Mouse at 12:30 pm. Other shows like Ultra B, Hum Chik Bum, Chorr Police, Ultimate Spiderman, Avengers Assemble, etc continue to have similar slots on the channel.

In the English entertainment genre, Comedy Central is all set to celebrate the day by bringing out your inner child with Betty White’s Off Their Rockers. In the show, the winter of their lives is the least of their worries, when the cast of the show only wants to play pranks on people, possibly younger to them by two generations. Betty White and the gang know how to trick minds with their childish pranks. The channel is going to show back-to-back episodes of the show 14 November 3 pm.

Tata Sky, one of India’s leading DTH service provider will air a fun and exciting line-up of programmes for kids. Subscribers of the interactive services, Actve Fitness, Actve Cooking and Actve Fun Learn can watch the programmes on 13 and 14 November at no additional cost.

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The programmes have been designed specially to ensure complete enjoyment for kids, this Children’s Day weekend. There are specially designed activity classes by Mickey Mehta, focused on getting taller and healthier in their fitness property. In their Actve Cooking feature, the kids can learn fun, easy and delicious recipes which they can cook themselves. Recipes for fun food dishes such as donuts and pizza will be on display.

To carry on the merriment, Actve Fun Learn will have a Children’s Day special programme with videos on animated rhymes, stories, how to draw videos, classroom jokes, nail art videos learning videos, cartoons and craft videos.

Kids

Om Nom bites into India as Warner Bros. Discovery picks up the series

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MUMBAI: The little green hero is making a big leap east. Zeptolab has struck a major distribution deal with Warner Bros. Discovery, bringing its hit animated series Om Nom Stories to audiences across the Indian subcontinent.

Under the agreement, Warner Bros. Discovery has acquired the series for exclusive Pay TV broadcast and non-exclusive digital streaming in India, Pakistan, Bangladesh, Bhutan, Nepal and Sri Lanka. The move marks a significant expansion for Zeptolab as it pushes one of its most successful original IPs into one of the world’s fastest-growing entertainment markets.

As part of the deal, all 26 seasons of Om Nom Stories will be rolled out across Cartoon Network, Pogo, Discovery Kids and Discovery+, offering both linear and digital access to the franchise’s slapstick humour and expressive, dialogue-free storytelling.

“We’re incredibly excited to partner with Warner Bros. Discovery to bring Om Nom Stories to the Indian subcontinent,” said Zeptolab executive producer Manaf Hassan, noting that the broadcaster’s reach and legacy make it a strong fit for the series’ growing global fanbase. 

Warner Bros. Discovery, meanwhile, sees the acquisition as a natural addition to its children’s portfolio. Warner Bros. Discovery head of factual entertainment, lifestyle and kids for South Asia Sai Abishek, said the series aligns with the network’s focus on cheerful, imaginative and universally appealing content for families across the region.

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The timing adds an extra layer of significance. The expansion coincides with Om Nom’s 15th anniversary, underlining the franchise’s staying power and its evolution from a mobile game character into a global animation brand. With this latest bite at the Indian subcontinent, Om Nom’s adventures look set to find a whole new generation of fans.

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Kids

Colour outside the lines Chhota Bheem sketches a new play with Faber Castell

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MUMBAI: If childhood memories had a colour palette, Chhota Bheem would likely be right in the middle of it and now, quite literally, in children’s pencil boxes too. Green Gold Animation has announced a landmark licensing partnership with Faber-Castell India, marking the global stationery major’s first-ever licensed character collaboration. The association brings Chhota Bheem to a specially curated range of student art and creative products, blending everyday learning tools with one of India’s most recognisable homegrown characters.

The move is a notable expansion of Chhota Bheem’s footprint beyond screens, reinforcing the character’s status as a multi-generational IP that has steadily grown from a television favourite into a cultural constant. For Green Gold Animation, the partnership signals a sharpened focus on extending its intellectual property into daily touchpoints, where entertainment meets education and habit.

In its first phase, the collaboration will roll out Chhota Bheem-themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels and creative bundling kits. The range is aimed squarely at school-going children, tapping into Bheem’s strong emotional connect while encouraging imagination, creativity and hands-on expression.

Green Gold Animation founder and CEO Rajiv Chilaka noted that Chhota Bheem’s journey has long moved beyond episodic storytelling. He said the partnership reflects a deliberate attempt to embed the character into moments of learning and creativity, while building a more purpose-led licensing ecosystem around Indian IP through collaboration with a globally established brand.

From Faber-Castell India’s perspective, the tie-up marks a strategic first. Faber-Castell India director marketing Sonali Shah said the collaboration opens a new chapter by pairing the brand’s long-standing reputation for quality and safety with a character that already commands trust and affection among Indian children. The aim, she added, is to make creativity more engaging and relatable without diluting product standards.

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The launch will be backed by a 360-degree promotional push, spanning digital campaigns, social media storytelling, creative usage content and on-ground retail activations across select markets. Both companies have confirmed that this is only the starting point, with additional Chhota Bheem-themed products across new categories planned in the months ahead.

Headquartered in Hyderabad, Green Gold Animation continues to scale its ambition of building globally competitive Indian IPs, with Chhota Bheem leading the charge. This latest collaboration suggests that the brand’s next phase of growth may be less about what children watch and more about what they create.

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Sony tightens grip on Peanuts with $457 million stake buy

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JAPAN: Sony has doubled down on the power of legacy brands, snapping up a majority stake in the Peanuts intellectual property in a late-year deal valued at about $457 million.

Sony Pictures Entertainment and Sony Music Entertainment Japan have acquired the roughly 41 per cent holding in Peanuts Holdings LLC previously owned by Canadian children’s entertainment company WildBrain. The move lifts Sony’s ownership to 80 per cent, with the Schulz family retaining the remaining 20 per cent.

The deal brings one of pop culture’s most durable franchises, home to Charlie Brown, Snoopy and the rest of the Peanuts gang, firmly under the Sony umbrella. The characters were created by Charles M Schulz, whose daily comic strip ran for half a century before ending in 2000.

Sony had already been a long-time partner in the business. The latest transaction consolidates control and sharpens the group’s hand as it looks to keep the characters front and centre across film, television, music and consumer products.

President and group ceo of Sony Music Entertainment Japan, Shunsuke Muramatsu, said the additional stake would allow Sony to further elevate the Peanuts brand by drawing on the group’s global reach and creative expertise, while preserving the legacy of Schulz and his family.

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President and ceo of Sony Pictures, Ravi Ahuja, said the combined ownership gives Sony the ability to protect and shape the future of the characters for new generations, expanding their relevance without diluting their charm.

Peanuts long ago escaped the confines of the comic strip, cementing its place in popular culture through perennial television specials such as A Charlie Brown Christmas and It’s the Great Pumpkin, Charlie Brown. More recently, WildBrain kept the franchise active with animated series including Snoopy in Space and The Snoopy Show.

Now, with Sony firmly in control, the message is unmistakable. In an industry obsessed with the next big thing, nostalgia still sells and Sony is betting big on a doghouse that refuses to age.

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