GECs
Watch Screen Awards on Life OK
MUMBAI: Barely days since it completed two years on 18 December, Life OK has acquired the telecast rights of one of film and television’s biggest properties – the Screen Awards – currently in its 20th year.
With this development, one of Bollywood’s most credible and prestigious awards have come a full circle. Aired on Star Plus for a good 11 years to begin with, they were later telecast by Colors for two years and now, will be seen on Star Plus’ sister channel Life OK.
To be aired on 26 January, 2014 at 8pm, this year’s Screen Awards, themed ‘Commemorating heroes’, will celebrate excellence in over 30 categories across the entire sweep of filmmaking in the Hindi and Marathi film industry.
Life OK general manager Ajit Thakur exults: “While it may have been aired on other platforms earlier, Star network has always had this unique proposition. On Life OK this year, the Screen Awards will have much more of a natural effect. But having said that, we will also scale up since it is the 20th year of the awards plus two years of the channel, and we want to add a lot more inspiration to it. We will create more categories for honouring good cinema. We’re also looking at honouring the heroes of our cinema. We will build it around that platform, adding more to the credibility and inspiration for viewers.”
The Indian Express Group CEO George Varghese opines: “The Screen Awards are known for their credible and unbiased approach towards celebrating excellence in Indian cinema, and are the most respected in the entertainment fraternity. For the 20th edition of the Screen Awards, we are proud to be associated with Life OK, and are committed to making it bigger and better than before.”
The idea behind acquiring the telecast rights of the Screen Awards was very simple for the channel. They want to create an impact on the masses with popular properties. “We completed two years and we were at a good run for the last 12 months. It was important for us to now go to the next level. And when we say next level, one of the things which we want to do is create an impact by acquiring some big properties,” explains Thakur. “We were very clear about acquiring this award show which we have never done before, keeping in mind our criteria in programming that is very clear. We wanted a show which stands out in terms of entertainment and some amount of credibility and inspiration also.”
And so far, the channel has enjoyed working with Screen for the award ceremony. “It’s been wonderful. When we met the CEO of Indian Express George Varghese and the Editor of ScreenPriyanka Sinha Jha, initially, they had a lot of questions about Life OK since the awards used to air on the top two channels earlier and we are at number four. But we shared our plans with them and told them that how we were aiming to grow the channel. They loved our programming philosophy, our belief in social causes and our airing inspiring content. Because of these things, they were finally convinced about going ahead with the partnership,” says Thakur.
The on-ground will be handled by Cineyug and though sponsors haven’t been confirmed yet, many new categories such as FMCG, automobiles and telecom are interested in coming on board.
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We will build it around that platform, adding more to the credibility and inspiration for viewers, says Ajit Thakur
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Marketing-wise, Thakur informs they are doing a nomination night one week before the awards’ night, which will be one of the biggest marketing campaigns for Life OK. In the pipeline are activities across 150 TV channels; a 10-day city outdoor starting first week of January that will cover buses, malls and cinema halls; cinema advertising; radio and mobile activations; and a road show that will take the Screen Awards trophy to different cities across the country.
An industry source pegs the value of the Screen Awards property at around Rs 25 – Rs 30 crore but adds, “Because it is coming on Life OK, the value will come down a bit.”
Probed further, the source says: “It would be about Rs 10 – 12 crore. The channel is trying to invest in programming to get and buy the viewer out. Possibly, they might have paid Rs 25 – 30 crore for it, knowing that though they will lose Rs 10 – 15 crore in the first year, in two or three years’ time, it will start making money and make their channel larger. Typically, you can’t make much money on the property in the very first year though it also depends on the scale and execution.”
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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