MUMBAI: Warner Bros. Discovery (WBD) is shifting gears for this year’s Tour de France and Tour de France Femmes avec Zwift, promising wall-to-wall coverage powered by tech, talent and turbo-charged storytelling.
Starting 5 July, the world’s most iconic cycling race will stream live across every stage on WBD’s streaming services – Max, HBO Max and discovery+ – alongside traditional coverage on Eurosport and TNT Sports. That’s 3,320 km of pedal-powered drama, served in 20 languages across Europe and Asia, with exclusive rights in 44 territories.
And the peloton doesn’t stop there. The women’s race – the Tour de France Femmes avec Zwift — gears up with nine stages and 1,165 km of action, beginning 26 July. It marks the longest race yet on the UCI Women’s World Tour.
Joining the broadcast caravan is recently retired French cycling legend Romain Bardet. Swapping saddle for mic, Bardet will ride alongside the action as WBD’s newest motorbike reporter for stages 11 to 15. “I’m throwing myself into the unknown,” he said, “but I’ve got the experience and team to bring new insight to fans.”
He’s part of an all-star commentary squad, including Tour de France veterans Jens Voigt, Adam Blythe, Alberto Contador, and studio anchors Orla Chennaoui, Robbie McEwen, and Ashleigh Wilmot, among others.
For cycling purists and super fans, WBD is rolling out a game-changer: a new quad screen feature. It lets viewers track breakaways, the peloton and the grupetto simultaneously using real-time footage from motorbikes, drones, and helicopters. It’s tactical, immersive, and perfect for armchair analysts.
Also back in action is WBD’s award-winning Curve studio with its arsenal of mixed reality tools — think virtual wind tunnels, inclinometers for brutal climbs, and even a digital team bus to unpack race strategies in forensic detail.
And just in case fans need more than live races, there’s Cycling Africa – The Rise of African Pro Cycling debuting 20 July. The original film features stars like Chris Froome, Biniam Girmay and Ashleigh Moolman-Pasio ahead of the historic 2025 UCI Road World Championships in Rwanda.
Ad dollars are racing too, with record commercial investments from brands including Zwift, Whoop, Škoda, Lidl and Velux. Expect bespoke campaigns and in-broadcast storytelling to match the race’s pace.
With the men’s field headlined by Tadej Pogacar, Jonas Vingegaard and Remco Evenepoel, and the women’s peloton packed with firepower from Kasia Niewiadoma to Demi Vollering, this year’s Tour is shaping up to be an all-out sprint for cycling supremacy.
In the saddle or on screen, WBD is making sure fans don’t miss a turn of the wheel.
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