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Want to be an e-retailer? Then, click here

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MUMBAI: The world is moving online; today with a click of a button people can shop, pay bills and get entertained.

 

Every business model today is or plans to ride the digital wave, but not many have been able to crack the code. There are many who have spent lakhs to set up the online business but haven’t been able to generate the right buzz amongst its target audience or generate enough revenue to sustain the competitive market.

 

According to Internet & Mobile Association of India (IAMAI), the e-commerce market saw a jump of 33 per cent to Rs 62,967 crore in 2013 as compared to previous year’s Rs 47,349 crore. Also, currently, there are over 2.5 crore online buyers in the country and still counting.

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To cater to this need, new online portals are launched every now and then, thus making the sector highly competitive. And like how everyone once in a while needs a godmother, Rage Communications with the launch of Ystore has just done that.

 

The new offering is a comprehensive e-commerce platform to enable retailers to go online with significant ease.

 

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“The success of large e-commerce sites such as Flipkart, eBay and Amazon in India is driving interest in various categories. Retailers from almost all consumer product industries have shown keen interest. In particular, clothing, jewelry, home accessories and lifestyle product retailers are most excited and several online stores have already been launched,” says Rage Communications director JRK Rao who adds that these are also the categories that are most suited for online commerce.

 

It works on two business models. First, it builds a store either using the YStore platform, or any other commercially available e-commerce platform. Typically, there is a one-time fee for the design, development, and deployment of the store, followed by a nominal quarterly management fee to cover routine store maintenance functions.

 

The second one works on a very reasonable monthly license fee basis. A single monthly charge covers all initial set-up costs, and all future software upgrades as they are made available. This makes it relatively easy for small retailers to enter the online commerce space at minimal cost.

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The 200 professionals in technology, design, user experience and business analysis provide a range of services to its clients.

 

It includes store-front design using pre-designed templates, or fully customised layouts, implementation of all commerce features, from the basic to the most advanced features that are offered by high-end commerce sites, creation of the initial catalog of products for sale, managing taxes, shipping charges, payment gateway for credit card and bank transactions, order tracking, gift registry, inventory, merchandising, integration with external marketplaces such as Amazon and eBay, affiliate marketing sites, and more.

 

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Apart from that, it will also help clients to optimise performance across devices – laptops, tablets and smartphones, search engine optimisation, ongoing search marketing, database marketing, email marketing, leads management, online customer service, detailed analytics covering site traffic, user experience and sale conversions, server optimisation for efficient site performance and ongoing content and catalog management (if required by e-tailer).

 

The company which has offices in Chennai, Mumbai, Singapore and Sydney already has over a dozen e-commerce sites on board – using both YStore and other commerce platforms.  A few among those are: soakandsleep.com –a premium bed and bath products; parisera.com – handcrafted products for women; strandofsilk.com – contemporary Indian designer wear and thejus.com – gold and multi plated gift articles among others.

 

As per online space watchers, there are many factors driving the e-commerce industry worldwide. Penetration of smartphones and internet amongst tier II and III cities is slated to be the main cause behind it. Ready availability of inventory at a central warehousing location and for retailers the ability to reach customers anywhere and at any time are just a few others pointed out by them.

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Having said that, they also believe that apart from YStore there are many platforms, like Shopify and Browntape that help retailers sell online. “So, what’s important is how you’re able to be different from each other and how you’ve been able to master your particular niche. This is already a crowded sector, and any new entrant will need to significantly differentiate itself from the dozens of other companies who have been here successfully for years,” points out Seedfund managing partner Mahesh Murthy.

 

Nonetheless, researchers and analysts agree that e-commerce will continue to grow in a practically limitless manner, for a wide range of product categories. In the years to come no retailer can survive without harnessing the reach and power of the internet.

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e-commerce

Comet makes e-commerce debut on Myntra with 40 sneaker styles

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BENGALURU: Culture-first sneaker label Comet has entered Indian e-commerce with its debut on Myntra, bringing over 40 footwear styles to the fashion platform’s 75 million monthly active users. The move marks Comet’s first online retail partnership as it looks to scale beyond its direct-to-consumer roots.

The launch features the brand’s popular ranges including X Lows, Aeon V2 and Alter, alongside an exclusive new design, X Lows Polaris, available only on Myntra. The collaboration strengthens Myntra’s growing sneaker portfolio aimed at Gen Z and millennial consumers drawn to streetwear culture and design-led brands.

Myntra head of category and revenue Ritesh Mishra, said Comet’s sharp design language and community-driven approach aligned with the platform’s focus on trend-forward labels shaping India’s contemporary sneaker culture.

Comet co-founders Utkarsh Gupta and Dishant Daryani said the partnership would help the brand reach a wider audience while staying rooted in its product-first philosophy and close customer engagement.

Built on the ethos “Never shy, never sorry”, Comet has gained traction for bold silhouettes, vibrant colourways and limited-edition drops inspired by cultural nostalgia and storytelling. The Myntra debut signals the brand’s next phase of growth in India’s fast-evolving sneaker and streetwear market.

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Amazon Q4 sales jump 14 per cent as AWS revenue surges 24 per cent

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SEATTLE: Amazon has closed 2025 with robust fourth-quarter growth across its core businesses, even as spending on sales, marketing and infrastructure continued to climb. The company reported a 14 per cent rise in Q4 net sales to $213.4 billion, driven by solid momentum in North America, International markets and a sharp acceleration at AWS.

Sales and marketing expenses rose 8.7 per cent year on year to $14.3 billion in the quarter, reflecting sustained investment in customer acquisition and brand reach. For the full year, the bill climbed 7.3 per cent to $47.1 billion.

AWS remained the standout performer, with revenue jumping 24 per cent to $35.6 billion in the quarter, its fastest pace in more than three years. North America sales grew 10 per cent to $127.1 billion, while International revenues climbed 17 per cent to $50.7 billion, aided partly by favourable currency movements.

Operating income rose to $25.0 billion in Q4, up from $21.2 billion a year earlier, though the figure was weighed down by special charges linked to tax settlements in Italy, severance costs and asset impairments tied largely to physical stores. Excluding these, operating profit would have reached $27.4 billion.

Net income increased to $21.2 billion, or $1.95 per share, compared with $20.0 billion a year ago.

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For the full year 2025, Amazon posted 12 per cent growth in net sales to $716.9 billion. AWS revenues climbed 20 per cent to $128.7 billion, while North America and International segments grew 10 per cent and 13 per cent respectively. Operating income expanded to $80.0 billion, with AWS contributing more than half of the total.

Cash generation strengthened, with operating cash flow rising 20 per cent to $139.5 billion. Free cash flow, however, fell sharply to $11.2 billion as capital spending surged, largely reflecting heavy investment in artificial intelligence infrastructure.

President and chief executive officer Andy Jassy, said demand across cloud services, advertising, retail and emerging technologies such as AI chips, robotics and low-earth-orbit satellites remained strong. He added that Amazon plans to invest around $200 billion in capital expenditure in 2026 to support long-term growth.

The company also pointed to a wave of new AWS partnerships, spanning clients such as OpenAI, Visa, the NBA, BlackRock, Salesforce, Adobe, HSBC and the London Stock Exchange Group, underscoring cloud demand across industries.

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Flipkart elevates Aditya Maheshwari as head of category and P and L for toys, stationery and babycare

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BENGALURU: Flipkart has elevated Aditya Maheshwari to head of category and P and L for toys, stationery and babycare, placing him in charge of end-to-end business strategy and financial performance across the high-growth segments.

The move follows a four-year stint at the e-commerce major, where Maheshwari served as category head for toys and stationery and associate director for beauty and personal care. During this period, he played a key role in strengthening Flipkart’s position across multiple consumer categories through scale-driven portfolio management.

Maheshwari brings deep experience across India’s startup and e-commerce ecosystem. Prior to his current elevation, he previously worked at Flipkart as a category manager and business development lead in the early phase of his career.

He is also the co-founder of Packflea.com and has held leadership roles including head of alliances at Xoxoday and head buyer at Gozefo.com. His early experience in procurement and sourcing spans platforms such as Giftxoxo.com and buytheprice.com.

With a strong track record of managing large P&Ls and building scalable category businesses, Maheshwari is now set to spearhead Flipkart’s strategic expansion in toys and babycare.

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