GECs
Urdu channel launches 1 November
Urdu Television Network which has been beaming a test signal for the past three months is making its debut on 1 November. UTN is promoted by Khalid Bhaimia, an eminent Pakistani banker, with interests in television production.
The channel has signed up with Zee Telefilms since 2 October on the distribution and marketing front. Zee will be distributing the channel in India and west Asia. In consideration of that carriage, Zee TV has agreed to extend its marketing and Management expertise particularly in the area of content and packaging to UTN on commercial terms. The benefit for Zee TV: it gets another niche channel catering to a well-heeled Urdu speaking audience, which helps make its digital bouquet look a lot more attractive.
‘We are looking at the future DTH and DTO scenario, where having a right bouquet of channel will help us to garner more revenue,” says Monica Srivastava, who heads UTN’s marketing along with Zee Sports. She adds that the channel is getting a good response from advertisers. ‘Already a few FMCGs, and soft drink manufacturers have agreed to advertise on the channel.”
Deputy Chief Executive Satish Menon – who heads the channel – reveals that “as of now we only have agreement under which UTN will be content provider and we will be looking after distribution and marketing. There is no revenue sharing, We are working out the same.” The 24 hour channel will initially be free-to-air and in be delivered in an analogue mode off AsiaSat 3S.
At startup UTN, has four hours of original programming: two hours each from India and Pakistan. “The content is going to be different. I assure viewers,” says Almas Shah, programming controller. “The Urdu will not be heavy but normal which can be understood by the masses. We are looking at a huge audience not only from India and Pakistan but also west Asia UK, USA, Canada, Australia.”
UTN has already gathered programming for three months. Zee is helping in content aggregation. Shah says UTN’s positioning is as an entertainment channel. One movie will be shown per day with a huge chunk of the library coming from Pakistan.
Says Shah: “We have got a very good response for our trial run, even though it was a repeat telecast.” She has no fears of the channel being labeled as a Muslim channel and any related controversy since content is being sourced from Pakistan. “There will be no mention of politics, current affairs or religion. UTN will have the final authority as far as the profile of the channel is concerned. So it is not at all a Muslim channel but a pure Urdu entertainment channel,” she says.
But competition is creeping up in the form of at least another three Urdu channels: one from Eenadu, Lashkara and the long-in-gestation Falak TV. Now it is left to be seen whether Zee TV and UTN will take advantage of the first movers’ advantage.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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