MUMBAI : Under 25, the flagship youth platform from Collective Artists Network, has hit one million downloads, cementing its status as one of India’s fastest-growing student-first communities.
With over 4 lakh monthly active users, the app has become a digital playground where students create, connect and cash in. In just 18 months, it has paid out more than Rs 6 crore to 1.5 lakh students, hosted 600+ events across 25 cities, and powered the creation of 2.5 million pieces of content.
“This is the largest youth cohort India has ever seen — they are digitally native, culturally aware, and deeply expressive,” said Collective Artists Network founder & group Vijay Subramaniam.“Under 25 has done what few platforms have managed to do: bring this generation together in one place, on their terms. It’s not just an app, it’s a cultural engine built for the future of India.”
“What excites me most is how quickly this has grown, not just in numbers, but in energy,” said Under 25 CEO Jeel Gandhi. “From students discovering new interests to finding their voice through content or showing up to events across the country, this isn’t just user growth, it’s real community. We’ve built something that belongs to them, and they’re building it with us.”
Having collaborated with 350+ brands, the platform is now set to supercharge engagement with Season 2 of its in-app campaign, Joyride Through the Universe, offering Rs 10 lakh in rewards.
For India’s Gen Z, it seems, Under 25 has become the ultimate extracurricular activity.
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