Hindi
Ultra to promote 3D Marathi films
MUMBAI: Ultra Media & Entertainment is all set to promote 3D Marathi films in India. Ultra Studios & Digital Labs – a division of Ultra Media & Entertainment with its state of the art studio will be offering various end-to-end 3D film making solutions for the Marathi filmmakers in subsidized rates globally.
A custom made solutions package will be provided for every 3D filmmaker as per their unique requirements under this vertical. The core idea behind this initiative is to provide specialized, hi-tech 3D content output of global standards for these filmmakers in India.
The various services offered under this vertical will be: 2D to 3D Stereoscopic Conversion using the studio’s in-house indigenous software VFX for 3D films; analytical quality measurement and enhancement software application; providing specialized 3D direct cameras on rental supply made to order 3D camera rigs on rental; and provide technically sound stereographers for film direction and assistance etc.
In the recent past, the Marathi film industry has been churning some interesting 3D films but with a rare frequency. The first 3D film in Marathi Aai Mala Maru Nako was made by Satyaprakash Mangtan and released in 2012. This was followed with Zapatlela 2 by Mahesh Kothare in 2013. Dhyaaas, which released in 2014 was the last 2D to 3D stereoscopic film in Marathi that was released in India.
Currently young filmmakers are making interesting films on various contemporary and out of the box subjects. This has opened up a new set of viewers who patronize such films. 3D technology can enhance viewing experience especially of films made by these makers in certain genres like sci-fi, action and adventure, horror and thriller etc.
Ultra, in the recent past, had successfully provided complete 3D solutions to many national and international projects. Especially by providing these 3D solutions package, Ultra particularly wants these experimental filmmakers to experience the “Make in India” phenomenon in its true sense.
In their endeavor to provide a one-stop shop service for the Marathi film industry from shooting the first scene to the end DPX/ DCP format, Ultra Studios recently also started providing them with their state of the art, in-house post-production facilities in subsidized rates.
Ultra Media & Entertainment MD Sushil Kumar Agrawal said, “We at Ultra have always offered all our services abreast with its latest technology. Currently Marathi cinema is going through a very interesting phase with films made in all genres possible for the global audience. I can foresee many Marathi films being made in 3D in the immediate future and our specialized 3D film solutions will only enhance the story telling and viewing experience for the audience. By offering these exclusive services in subsidized rates we only would like to help these filmmakers. It will actually assist them to completely concentrate in their craft of making interesting 3D films with less commercial burden.”
Hindi
Boney Kapoor acquires remake rights of Tamil political satire Thalaivar Thambi Thalaimaiyil
Strong word-of-mouth turns Pongal satire into remake pick
MUMBAI: A Pongal release, a village satire and a theatre visit in Coimbatore have turned into Boney Kapoor’s latest acquisition. The producer has secured the remake rights to the Tamil political satire Thalaivar Thambi Thalaimaiyil (TTT), a film that has been enjoying a strong theatrical run powered by word-of-mouth and praise for its sharp, rooted writing.
Set in a rural milieu, the story follows a panchayat leader thrown into disarray when a wedding and a funeral land on the same day. What unfolds is a swirl of satire and humour that skewers local politics, power games, bruised egos and family tensions, all anchored in the textures of everyday village life.
Kapoor first encountered the film earlier this year while in Coimbatore for the Celebrity Cricket League. With time to spare, he caught a screening at a local theatre. That viewing proved decisive. According to sources, the narrative style, performances and the film’s balance of political commentary and comedy caught his attention.
Interest quickly turned into intent. Kapoor reached out to the producers soon after to explore a remake. Talks gathered pace over the following weeks and came to a head last Friday at the film’s success party in Chennai, where Kapoor joined the celebrations and continued negotiations with the makers.
By the end of the evening, the deal was sealed, with Kapoor formally acquiring the remake rights.
For an industry constantly mining regional cinema for the next crossover story, the move is telling. A small-town satire with local flavour has found a national backer. And if Kapoor’s instincts hold, a tale born in one village may soon echo far beyond it.
Hindi
Fans take centre stage as Zee Cine awards turns the spotlight around
MUMBAI: When the applause gets louder than the dialogue, you know the fans have taken over. That was the unmistakable mood as Zee formally announced the Zee Cine Awards 2026, flipping the script to celebrate not just cinema’s stars, but the people who cheer them on the loudest.
The 24th edition of the awards marks a fresh chapter in Zee’s long-standing relationship with Hindi cinema, anchored in its fan-first philosophy, Fantertainment. This year’s theme, ‘Yeh Pal Hai Fans Ka’, reinforces a simple idea: cinema’s most powerful moments are shaped as much by audiences as by actors on screen. Presented by Maruti Suzuki, the awards aim to turn fandom into the main event.
The announcement, held in Mumbai, was anything but a routine press conference. Bollywood stars Akshay Kumar, Tamannaah Bhatia, Jacqueline Fernandez, Sonam Bajwa, Aparshakti Khurana, composer Mithoon and singer Palak Muchhal joined fans to kick off the celebrations, turning the launch into a high-voltage, participative spectacle.
Staying true to the theme, fans didn’t just watch the announcement, they drove it. Akshay Kumar took the lead, pulling fellow stars on stage and energising the room, before the unveiling of a live LED Fan Meter. Powered purely by audience cheers, the rising meter culminated in the reveal of the Zee Cine Awards 2026 ground event date, announced in unison with fans, blurring the line between performer and spectator.
The momentum continued as Tamannaah Bhatia, Jacqueline Fernandez, Sonam Bajwa and Aparshakti Khurana recreated iconic hook steps, joined by Mithoon and Palak Muchhal for music-led interactions. Games, spontaneous performances and playful banter kept the focus firmly on shared moments, underscoring the evolving bond between cinema and its audience.
Beyond the launch, the awards will roll out as a multi-platform journey across television, digital, print and fan-led experiences. The aim is sustained engagement from the first announcement to awards night cementing fandom as a cultural force rather than a footnote.
Commenting on the milestone edition Zee head of advertisement revenue, broadcast & digital Laxmi Shetty said the 24th Zee Cine Awards continue to draw strength from the network’s omni-channel ecosystem, reflecting how audiences consume content today across TV, digital and social platforms. She noted that long-standing brand associations, including Maruti Suzuki’s three-year partnership and support from brands such as Hell Energy, underline the platform’s scale, trust and cultural relevance.
As Zee Cine Awards 2026 gathers pace, one thing is clear: this year, the loudest cheers won’t just echo in the auditorium, they’ll shape the show itself.
Hindi
Prime Video to stream Don’t Be Shy, produced by Alia Bhatt
MUMBAI: Prime Video has found its next feel-good original, and it comes with a healthy dose of heart, humour and youthful chaos. The streaming platform has announced Don’t Be Shy, a coming-of-age romantic comedy produced by Alia Bhatt and Shaheen Bhatt under their banner, Eternal Sunshine Productions.
Written and directed by Sreeti Mukerji, the film follows Shyamili ‘Shy’ Das, a 20-year-old who believes her life is neatly mapped out until it suddenly is not. What follows is a relatable tumble through friendship, love and the awkward art of growing up, when plans unravel and certainty gives way to self-discovery.
The project is co-produced by Grishma Shah and Vikesh Bhutani, with music composed by Ram Sampath, adding to the film’s promise of warmth and energy. Prime Video describes the story as light-hearted yet emotionally grounded, with a strong female-led narrative at its core.
Prime Video India director and head of originals Nikhil Madhok, said the platform was delighted to collaborate with Eternal Sunshine on a story that blends sincerity with humour. He noted that the film’s fresh writing, earnest characters and infectious music make it an easy, engaging watch for audiences well beyond its young adult setting.
For Alia Bhatt, Don’t Be Shy reflects the kind of storytelling Eternal Sunshine set out to champion. She said the film stood out for its honesty, its coming-of-age perspective and Mukerji’s passion, which she felt was deeply woven into the narrative. Bhatt also praised Prime Video for supporting distinctive voices and bold creative choices.
With its breezy tone and familiar emotional beats, Don’t Be Shy aims to charm viewers whether they are rom-com regulars or simply in the mood for a warm, unpretentious story about life refusing to stick to the plan.
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