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Uday Shankar stresses lowering dependence on ad rev

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NEW DELHI: FICCI Frames, for the first time, conducted a digital virtual conference on the media and entertainment industry. Discussing the role of the creative economy to revitalise economic growth were The Walt Disney Asia Pacific chairman and Star and Disney India president and FICCI senior VP Uday Shankar, Google India country manager and vice president and FICCI committee chairman Sanjay Gupta, ambassador of Italy to India HE Vincenzo De Luca, minister of state for finance and corporate affairs Anurag Thakur and minister of information and broadcasting Prakash Javadekar.

Shankar touched upon important aspects on how to tackle the challenges due to pandemic and make the industry more vibrant. He said, “When FICCI frame was launched the total size of the media industry at that time was very low across the print, TV, radio but today it is a 20-25-billion-dollar industry. From about 100 channels in the year 2000 today we have 900 channels in the country. The size of the print industry which was about $1 billion is now at $4 billion.  India remains one of the few countries where the print business is reasonably healthy. The emergence of the digital industry has already become the nucleus of the media and entertainment sector.”

He added, “Despite all the setbacks and hurdles, what we are facing is temporary. We can easily overcome them and make a big leap. As the industry has grown, its dependence on advertising has grown and it has helped all participants. But it has been a source of distraction also. If the industry has to grow to the next level, one thing that must be fixed is our ability and desire to get people to pay for what they consume and the only way the industry can grow."

Shankar asserted that this year the industry is going to be hurt very badly due to Covid2019 and primarily due to the dependence on advertisers.

“The content business has gone truly global and the opportunity to scale it up is much bigger. We have not been able to invest in content and take our ambition to the global domain. The industry needs to grow its content ambition. We need to think beyond weekly ratings and aim for Indian content to travel globally,” he said.

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Gupta said, “In 2019, the industry had a revenue of $20 billion and digital media accounted for 20 per cent but in 2020, the sector has shrunk to $15 billion. It is estimated that around 20 per cent may lose their jobs in the M&E industry. We need collective efforts within the industry and from government.”

He also mentioned a point that despite years of applause for Bollywood, it has still not managed to create a truly global market. Gupta shared, “India gets less than seven per cent revenue from overseas market. Hollywood, in contrast earns more than 70 per cent from the global markets. We can be a $100 billion global industry by 2030 if we adopt significant policies and support to accelerate films and games."

He gave some ideas to expedite some of the policy decisions which can help in the sector recoveries.

“We need to possibly resolve some of the critical issues like tax burden on DTH and radio. Theatres can be allowed for multiple activities i.e. showing sports games and educational activities to maximise capital utilisation. The broadcasting sector will benefit by ensuring light-touch regulation to enabling the industry to continue on the recovery path with speed," shared Gupta.

Thakur shared that in the last three years there has been a sea change in the entertainment industry as far as digital media is concerned. 

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“The creative economy is an interplay between human creative ideas, intellectual property, knowledge and technology. If we look at the global market of the creative goods it has doubled from $208 billion in 2002 to $509 billion in 2015. India needs to have a bigger chunk of this pie. While we create volumes, we also must create value and set our goals higher. From simply made in India, we must also aim to be designed and conceptualised in India," he said.

Follow Tellychakkar for the consumer facing news & entertainment

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Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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