MUMBAI: Move over reels, there’s a new drama queen in town and she goes by the name TukTuki. Officially launched today, TukTuki is one of India’s first vertical-only micro-drama apps, serving up tightly packed 1–3 minute episodes that together build into an hour-long film. Designed for mobile-first audiences, it’s storytelling reimagined for shrinking attention spans.
With India’s short-form video boom showing no signs of slowing, TukTuki taps directly into the trend by blending bite-sized consumption with big-hearted tales. Each show is crafted for vertical viewing, making dramas as scrollable as memes but with the emotional punch of traditional storytelling. Founder Anshita Kulshrestha summed it up best: “TukTuki is a celebration of India’s cultural diversity and storytelling spirit.”
At launch, the app debuts original dramas in Hindi, with rollouts planned in Bengali, Marathi, Gujarati and more languages. The focus is hyperlocal, family-friendly, and refreshingly clean, a deliberate counter to cluttered feeds. Future updates promise new genres from sports to mythology. Crucially, TukTuki lowers entry barriers for smaller towns by allowing streaming without mandatory logins, making drama accessible even for first-time app users.
With micro-dramas stitched into snackable episodes, TukTuki might just turn the mundane metro ride or chai break into a cinematic binge. It’s a pocket-sized stage, but the ambition is all heart.
Would you like me to also craft an alternate headline with a wordplay on “bite-sized drama”, to lean more on the snackable-entertainment angle?
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