MUMBAI: When AI meets communication, magic happens. Truecaller, the global communications platform, has unveiled advantage, an AI-powered recommendation engine designed to revolutionise how businesses engage users in high-attention moments.
Built on a central intelligence hub that continuously learns from user interactions, adVantage tailors messages across business messaging, contextual advertising, and enterprise solutions. By analysing anonymised, aggregated data in real time, the platform delivers highly personalised, privacy-safe experiences for consumers while helping businesses optimise engagement and drive growth.
“Relevance is the new currency,” said Truecaller global CEO Rishit Jhunjhunwala. “advantage ensures businesses don’t just reach users, they understand them and provide value at every touchpoint. It’s central to our strategy of building scalable growth engines and redefining how businesses create impact.”
The platform’s pilot phase showed impressive results: open rates jumped 400 per cent on Truecaller’s messaging platform, with up to a 50 per cent lift in click-through rates across high-intent sectors like automotive, fintech, edtech, and e-commerce. The framework reaches over 200 million users, transforming brand awareness into measurable outcomes.
Advantage operates through three modules: Discover: Identifies new, relevant audience segments and expands visibility; engage: ee-targets users to boost mid-funnel performance and guide conversions; perform: optimises key business outcomes such as leads, app installs, and direct commerce automatically.
“Truecaller advantage gives businesses a real edge,” said advantage lead Liniker Seixas. “Multiple AI models continuously learn and optimise campaigns, ensuring every investment drives stronger results.”
By harnessing Truecaller’s ecosystem, advantage empowers brands to reach the right audience, deepen engagement, and accelerate conversions, all while staying privacy compliant.
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