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TRAI releases telecom subscription data
Mumbai: A million subscribers submitted their requests for Mobile Number Portability (MNP). With this, the cumulative MNP requests increased from 962.53 million at the end of March 24 to 973.60 million at the end of April 24, since the implementation of MNP. The number of active wireless subscribers (on the date of peak VLR) in April 2024 was 1057.66 million.

I. Broadband Subscriber
As per the information received from 1,203 operators in April 2024, in comparison to 1158 Operators in March 2024, the total Broadband Subscribers increased from 924.07 million at the end of March 24 to 928.41 million at the end of April 24 with a monthly growth rate of 0.47 per cent. Segment-wise broadband subscribers and their monthly growth rates are as below: –

• The graphical representation of the service provider-wise market share of broadband services is given below: –

II. Wireline Subscribers
• Wireline subscribers increased from 33.79 million at the end of March-24 to 34.26 million at the end of April-24. Net increase in the wireline subscriber base was 0.47 million with a monthly rate of growth 1.39 per cent. The share of urban and rural subscribers in total wireline subscribers were 91.53 per cent and 8.47 per cent respectively at the end of April, 2024.
• The Overall Wireline Tele-density in India increased from 2.41 per cent at the end of March-24 to 2.45 per cent at the end of April-24. Urban and Rural Wireline Tele density were 6.29 per cent and 0.32 per cent respectively during the same period.
• BSNL, MTNL and APSFL, the three PSUs access service providers, held 27.05 per cent of the wireline market share as on 30th April, 2024. Detailed statistics of wireline subscriber base are available at Annexure-I.

III. Wireless subscriber

• Total wireless subscribers increased from 1,165.49 million at the end of March 24, to 1,166.96 million at the end of April 24, thereby registering a monthly growth rate of 0.13 per cent. Wireless subscription in urban areas decreased from 634.47 million at the end of Mar-24 to 633.53 million at the end of Apr-24 however wireless subscription in rural areas increased from 531.02 million to 533.42 million during the same period. Monthly growth rate of urban and rural wireless subscription was -0.15 per cent and 0.45 per cent
respectively.
• The Wireless Tele-density in India increased from 83.27 per cent at the end of March-24 to 83.31 per cent at the end of April-24.
The Urban Wireless Tele-density decreased from 127.51 per cent at the end of March-24 to 127.12 per cent at the end of April-24 however Rural Tele-density increased from 58.87 per cent to 59.12 per cent during the same period. The share of urban and rural wireless subscribers in total number of wireless subscribers was 54.29 per cent and 45.71 per cent
respectively at the end of April-24. Detailed statistics of wireless subscriber base is available at Annexure-II.
• As on 30th April, 2024, the private access service providers held 92.38 per cent market share of the wireless subscribers whereas BSNL and MTNL, the two PSU access service providers, had a market share of only 7.62 per cent.
• The graphical representation of access service provider-wise market share and net additions in wireless subscriber base are given below: –

Growth in Wireless Subscribers

• Except Delhi, Tamil Nadu, Kerala, Andhra Pradesh, Maharashtra, Kolkata and Gujarat, all other service areas have showed growth in their wireless subscribers during the month of April 24.
M2M cellular mobile connections
As on 30.04.2024, there were 51.92 million M2M cellular mobile connections. Bharti Airtel Limited has the highest number of M2M cellular mobile connections 28.39 million with a market share of 55.69 per cent followed by Vodafone idea Limited, Reliance Jio Infocom Limited and BSNL with market share of 28.32 per cent, 11.41 per cent and 5.58 per cent respectively.

IV. Total Telephone Subscribers

• The number of telephone subscribers in Total Telephone Subscribers India increased from 1,199.28 million at the end of March-24 to 1,201.22 million at the end of April-24, thereby showing a monthly growth rate of 0.16 per cent. Urban telephone subscription decreased from 665.38 million at the end of March-24 to 664.89 million at the end of April-24 however the rural subscription increased from 533.90 million to 536.33 million during the same period. The monthly growth rates of urban and rural telephone subscription were -0.07 per cent and 0.45 per cent respectively during the month of April-24.
• The overall Tele-density in India increased from 85.69 per cent at the end of March 24 to 85.76 per cent at the end of April 24. The Urban Tele-density decreased from 133.72 per cent at the end of March 24 to 133.42 perent at the end of April 24 however Rural Tele-density increased from 59.19 per cent to 59.44 per cent during the same period. The share of urban and rural subscribers in total number of telephone subscribers at the end of April-24 were 55.35 per cent and 44.65 per cent respectively.

• As may be seen in the above chart, eight LSA have less tele-density than the all India average tele-density at the end of April-24. Delhi service area has a maximum tele-density of 280.35 per cent and the Bihar service area has a minimum tele-density of 57.38 per cent at the end of April-24.
V. Category-wise Growth in subscriber base

• As can be seen in the above tables, in wireless segment, during the month of April, 2024, on monthly basis except Circle ‘A’, and Circle ‘Metro’ all other circles have registered growth rate in their subscriber base. On yearly basis all circles have registered growth rate in their subscriber.
• In Wireline segment, during the month of April, 2024, both on monthly and yearly basis, all circles have registered growth rate in their subscriber base.
VI. Active Wireless Subscribers (VLR Data)
• Out of the total 1,166.96 million wireless subscribers, 1057.66 million wireless subscribers were active on the date of peak VLR in the month of April-24. The proportion of active wireless subscribers was approximately 90.63 per cent of the total wireless subscriber base.
• The detailed statistics on proportion of active wireless subscribers (also referred to as VLR subscribers) on the date of peak VLR in the month of April-24 is available at Annexure III and the methodology used for reporting VLR subscribers is available at Annexure-IV.

• Reliance Communications has the maximum proportion 100 per cent of its active wireless subscribers (VLR) as against its total wireless subscribers (HLR) on the date of
peak VLR in the month of April-24 and MTNL has the minimum proportion of VLR 23.24 per cent of its HLR during the same period.
iWorld
Netflix celebrates a decade in India with Shah Rukh Khan-narrated tribute film
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic sprint through a decade that rewired how the country watches stories. The campaign doubles as both tribute and reminder: streaming did not just enter Indian homes, it quietly rearranged them.
Roll back to 2016 and television still dictated schedules. Viewers waited weeks, sometimes months, for favourite films to appear on prime time. Family-friendly filters narrowed options further, and piracy often filled the gaps. Then Netflix arrived, softly but decisively, carrying a catalogue of international titles rarely seen in Indian theatres and placing them a click away. Old blockbusters and new releases suddenly coexisted on the same digital shelf.
The platform’s real inflection point came in 2018 with Sacred Games, a breakout series that refused to dilute India’s grit for global comfort. Audiences embraced its unvarnished tone, signalling readiness for stories that did not need box-office validation or censorship compromises. What followed was a steady procession of relatable narratives. Competitive-exam anxiety fuelled Kota Factory. College relationships unfolded in Mismatched. Everyday pressures, not grand spectacle, proved bankable.
Language barriers thinned as foreign series arrived with Hindi, Tamil and Telugu dubbing, expanding viewership beyond urban English-speaking pockets. Marketing mirrored the shift. For global releases such as Squid Game, Netflix leaned on regional creators and influencers to localise buzz and make international content feel native.
The library widened beyond fiction. Documentaries stepped out of festival circuits into living rooms. Stand-up comedians found scale. Established filmmakers, including Sanjay Leela Bhansali with Heeramandi, embraced the platform’s long-form canvas. Subscriber numbers swelled to 12.37 million in India, according to Demandsage, and behaviour followed suit. Late-night binges became routine. Friday release rituals loosened. Watch parties turned solitary screens into social events.
Economics demanded adjustment. Early subscription pricing carried a premium aura that deterred many households. Over time, Netflix recalibrated plans to align with Indian spending sensibilities, conceding that accessibility is as critical as content. To extend momentum around marquee titles, the platform also experimented with split-season releases, stretching anticipation and watch time.
The anniversary film, narrated by Shah Rukh Khan, captures the linguistic shift that mirrors the cultural one: from “Netflix pe kya dekha?” to “Netflix pe kya dekhein?” The question moved from recounting the past to planning the next binge. In ten years, Netflix morphed from foreign entrant to familiar fixture, exporting Indian stories abroad while importing global ones home. The remote no longer waits; it chooses, clicks and moves on. In the streaming age, patience is out, playlists are in, and the next episode is always one tap away.
Brands
Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.
Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.
“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.
The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.
Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.
The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.
MAM
Meta appoints Anuvrat Rao as APAC head of commerce partnerships
At Locofy.ai, Rao helped convert a three-year free beta into a paid engine, clocking 1,000 subscribers and 15 enterprise clients within ten days of launch in September 2024. The low-code startup, backed by Accel and top tech founders, is famed for turning designs into production-ready code using proprietary large design models.
Before that, Rao founded generative AI venture 1Bstories, which was acquired by creative AI platform Laetro in mid-2024, where he briefly served as managing director for APAC. Alongside operating roles, he has been an active investor and advisor since 2020, backing startups such as BotMD, Muxy, Creator plus, Intellect, Sealed and CricFlex through a creator-economy-led thesis.
Rao spent over eight years at Google, holding senior partnership roles across search, assistant, chrome, web and YouTube in APAC, and earlier cut his teeth in strategy consulting at OC&C in London and investment finance at W. P. Carey in Europe and the US.
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