MUMBAI: The Trinbago Knight Riders just hit a sponsorship sixer. Caribbean Premier League’s most decorated franchise has inked a multi-year title partnership with Stake, the world’s leading online casino and sportsbook adding some serious global firepower to its off-field playbook. With four CPL titles under its belt (2015, 2017, 2018, 2020), TKR’s winning legacy now aligns with a brand that’s betting big on cricket. Stake already has marquee partnerships across the sporting spectrum, including UFC, Everton FC, and the Stake F1 Team. Its latest Caribbean swing follows recent forays into cricket with the Paarl Royals, European Cricket Championships, and Major League Cricket.
“This partnership marks a significant milestone for us,” said Knight Riders Sports Group CMO Binda Dey. “Bringing together two globally recognised brands, we aim to elevate fan engagement through innovation and technology.”
And innovation is already in motion. The announcement was hyped with a teaser campaign starring Knight Riders legends Andre Russell, Sunil Narine, and Dwayne Bravo alongside Stake-backed athletes from across the world. The result? A viral buzz building up to the big reveal, with cross-sport fandom fuelling the fire.
“TKR’s success and passionate fanbase make them the perfect addition to our cricket portfolio,” said Stake’s CMO Akhil Sarin. “Our aim is to build immersive, tech-driven fan experiences that channel the thrill of T20 cricket.”
This partnership is more than a logo swap, it’s a play for deeper, digital-first engagement. Expect gamified fan zones, interactive content drops, and a Stake-powered edge to TKR’s growing global fanbase.
In the high-stakes world of franchise cricket, this Knight–casino combo could be a jackpot move.
Leave a Reply