Movie Channels
Tips Films’ dependence on box office success is continuously reducing: Tips Films MD Kumar Taurani
Mumbai: “The film industry provides a very good opportunity to scale up operations very profitably and with very low risk,” quoted Tips Films managing director Kumar Taurani during the conference call conducted to announce the company’s quarterly results. He added that Tips’s plan is to scale up to releasing 12 films a year in the coming three to five years.
“The dependence on box office success is continuously reducing, as the other three rights (music, video, & OTT) contribute a substantial part of the movie’s cost. Going forward, Tips Films very roughly expects its revenue distribution to be 30 per cent from digital rights, 30 per cent from domestic theatrical rights, 15 per cent from satellite rights, 15 per cent from music rights, and 10 per cent from overseas theatrical rights. We will have more clarity on these proportions over the next six to 12 months with more releases,” he stated further.
He laid emphasis on the fact that the budgeting of a movie is a critical aspect in deciding its profitability. “Hence during this process, we seek the input of key company executives responsible for our major revenue streams, such as music, television broadcast, OTT distribution & marketing, and overseas release. The financial position analysis in these areas is based on all available information, including the screenplay, budget, schedule, director, producer, and principal cast. We currently have three films under production and are close to signing a deal for one of them. We will disclose more details once the deal is finalised.”
He mentioned that the feature film format of 80 to 180 minutes of character-driven storytelling remains very relevant to today’s audience.
Historically, movie business revenue was based on satellite rights, video rights, music rights, & domestic and overseas theatrical rights. This revenue distribution saw a disruption in the early 2000s. And music and video rights could not provide adequate monetisation for films for about 15 years, due to technological disruption. The disruption phase he described is now over. “Over the last three to four years, the film industry has seen a drastic change as a result of multiple OTT platforms and the revenue monetisation capability of music rights.”
When asked about the duration of making a film, he said that pre-production takes two to three months. He said that, but production these days, depending on the film, can be done in 20 to 25 days; just say 100 days; or if there is a very big film, then maybe 150 days. Postproduction takes three to four months, depending on the number of visual effects in the film. If there is a lot of VFX in the film, it will take longer; eight to nine months is also possible; otherwise, two or three months is sufficient.
When asked about the future of theatres given the OTT competition, he noted that everything will survive. OTT will survive; audiences are different. “Sometimes senior people want to go to the theatre; sometimes they want to watch on OTT. Youngsters are more into OTT. So, again, depending on the quality, which kind of film is thriller or horror, and if it’s a big actor, people will go to the theatre; if it’s a small actor, people will prefer to see it on OTT. So, there are many permutation combinations, but I feel theatre will 100 per cent survive till we make films.”
Speaking on the balance of focus on theatrical releases versus OTT, he said that if the company likes the stories, then it just acquires them. We sign artists, and then at that time, we understand that this will be an OTT film or a theatrical film. As a result, the fact that we release so many theatrical and non-theatrical OTT films is not a guarantee. So, for the next one or two years, we plan to release at least five films per year, with the goal of increasing to 12 films per year in three, four, or five years. “We should release at least one movie every month, whether it’s OTT, theatrical, regional, or Hindi, so that’s our target for the next three to five years,” he concluded.
Movie Channels
Laughs meet chills as ‘Jhamkudi’ hits TV screens
MUMBAI: Get ready for a hauntingly good time as Jhamkudi, the Gujarati blockbuster that cast a spell on cinema-goers, makes its world television premiere on Shemaroo Josh this 14 November at 7 PM.
Directed by Umang Vyas, the film takes viewers to the eerie village of Raniwada, where Navratri celebrations are overshadowed by the curse of a vengeful witch. Enter Bablo, a quirky real estate agent, and Kumud, a royal heir, whose fates collide in a hilarious and spooky chain of events that’s equal parts chaos and charm.
The film stars national award-winning actress Manasi Parekh, who shines once again with her trademark depth and grace, alongside Viraj Ghelani, the digital sensation whose comic timing is as sharp as ever. The stellar ensemble also includes Ojas Rawal, Sanjay Goradia, Jayesh More, Krunal Pandit, Chetan Daiya, and Bhavini Jani.
Blending goosebumps with giggles, Jhamkudi proves that even horror can have heart. With its sharp writing, witty dialogues, and a dash of desi masala, the film promises an evening of family fun that’s both thrilling and thoroughly entertaining.
So mark your calendars, grab some popcorn, and tune in to Shemaroo Josh on 14 November at 7 PM for the perfect mix of fright and delight, because this witch tale is all about wicked fun!
Movie Channels
Zee reels in record highs with a blockbuster show of movie magic
MUMBAI: In a cinematic twist worthy of its own premiere, Zee Entertainment Enterprises Ltd. (‘Z’) has pulled off a blockbuster of its own recording a three-year high share of 28.7 per cent in the Hindi movie cluster in Q2FY26. Proving that great storytelling never goes out of style, the content and technology powerhouse has reaffirmed its dominance in India’s ever-competitive movie broadcast landscape.
Leading the charge is Zee Cinema, which reclaimed its position as the No. 1 Hindi movie channel (15 plus HSM Urban) this quarter. Its line-up of premieres from the rural rumbler Jaat to the slick actioner Game Changer pulled in massive audiences. But it was Pushpa: The Rule – Part 2 that truly stole the show, delivering the highest-rated movie premiere of FY26 so far. The last film to achieve a similar feat? Gadar 2, also a Zee Cinema triumph from November 2023.
Meanwhile, Zee’s Free-to-Air dynamos Anmol Cinema and Zee Action flexed their reach muscle, becoming the most-watched channels across all languages and genres. Each channel drew in more than 116 million viewers, proving that free TV still holds unbeatable sway in Indian households.
The story doesn’t end in Hindi. Zee’s regional clusters continue to script their own success stories. In Marathi, Zee Talkies, Zee Yuva, and Zee Chitramandir maintained their near-50 per cent market share, with the world television premiere of Phullwanti delivering the highest ratings of the quarter. Down south, Zee Thirai (Tamil) and Zee Cinemalu (Telugu) kept their leadership intact, while Zee Biskope in the Bhojpuri belt ranked among the top three in its market, a cinematic sweep across regions.
“The growth of our movies cluster across languages is a strong reflection of our content strategy focusing on new super-hit premieres, classic titles from our library and data-driven curation,” said a company spokesperson. “The genre’s unmatched reach and strong resonance amongst male viewers and the youth also enable it to deliver scale and strategic value to advertisers across markets.”
And those advertisers are clearly tuning in. The genre’s steady viewership and distinct audience base make Hindi movie channels a mainstay in media mixes for India’s top ten advertisers. In September 2025 alone, Zee’s 22 movie channels across six languages reached over 550 million viewers, a testament to the scale and staying power of its cinematic empire.
From Hum Aapke Hain Koun and Karan Arjun to RRR and Bobby, Zee’s vast film library continues to bridge nostalgia and novelty. Some titles have reached iconic status Hum Aapke Hain Koun, for instance, has been watched by a staggering 250 million people over the past five years, roughly equal to the population of the world’s fifth most populous country.
As Zee continues to blend data with drama and strategy with storytelling, it’s clear the brand isn’t just broadcasting films, it’s curating a cultural phenomenon. For millions of viewers across India, the show must go on and with Zee, it most certainly will
Movie Channels
Lights, camera, boo! &pictures turns full on spooky
MUMBAI: Trick or treat, but make it filmi! This Halloween, &pictures is turning up the spook-o-meter with ‘Full On Halloween’, a fun-horror movie marathon airing all day on 31 October 2025. Promising goosebumps, giggles and ghostly surprises, the channel is set to deliver a perfect mix of fright and fun.
From eerie small-town tales to supernatural showdowns, the line-up packs in something for everyone. The chills kick off at 8:45 am with Kakuda, starring Sonakshi Sinha and Riteish Deshmukh, followed by the mischievous The Bhootni at 3:15 pm, featuring Sanjay Dutt, Palak Tiwari and Mouni Roy. At 5:30 pm, Phone Bhoot dials up laughs and scares with Katrina Kaif, Ishaan Khatter and Siddhant Chaturvedi, before the visually rich folklore fantasy Tumbbad closes the night at 10:40 pm.
Adding to the fun are K3 Kaali Ka Karishma, Om Bheem Bush, and Bhaagmathi, keeping the thrills fresh and spooky spirits high. With a blend of humour, horror, and high-energy storytelling, Full On Halloween promises a day where jump scares meet joyrides.
So this 31 October, grab your popcorn and your courage, because Halloween on &pictures isn’t just on… it’s Full On!
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