MUMBAI: From Thekua to the throne. Bihar’s election season is getting a broadcast twist as Times Now, Times Now Navbharat and Radio Mirchi team up for a one-of-a-kind Election Yatra: a campaign that takes the state’s political pulse straight from its streets.
In a first-ever collaboration between the Times Group’s television and radio arms, the initiative blends on-ground reportage with on-air energy, turning poll coverage into a full-fledged public conversation.
The Election Yatra brings together Times Now Navbharat’s Rakesh Pandey and Times Now’s Swati Joshi, who hit the road across 28 districts and 4,500 kilometres, alongside Mirchi Patna RJs Shashi and Anjali. Together, they capture the stories, moods and melodies of Bihar’s democracy-in-motion.
Rakesh Pandey connects live with RJ Shashi on air for Election Yatra at 5.20 pm, creating a bridge between the newsroom and neighbourhood. The segment, co-powered by Polycab, Kayam Churna and Sankalp Restaurant, promises candid voices, lively debates and plenty of local flavour.
Meanwhile, Swati Joshi and RJ Anjali’s Times Now Election Yatra airs at 5:30 pm, capturing everything from Thekua ki mithas to Votva ka josh. Their segments decode what’s really on voters’ minds, from aspirations and anxieties to the small joys that make elections in Bihar feel like a festival.
Through this collaboration, Times Now, Times Now Navbharat and Radio Mirchi aim to make election coverage as much about people and participation as it is about politics.
Tune in daily to Times Now Navbharat at 5.20 pm and Times Now at 5.30 pm to follow the Election Yatra, where Bihar’s voices steer the conversation and every vote tells a story.
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