MUMBAI: If streaming had galaxies, Tata Play Binge just opened a wormhole. In its latest move to become India’s most sprawling entertainment universe, the platform has now folded Times Play, Times Network’s digital-first OTT service, into its all-in-one subscription bouquet bringing Hollywood hits, snackable shorts, live news, lifestyle, entertainment, Pickleball and 11 live TV channels under a single roof.

The new addition means subscribers no longer need to hop between apps in Olympic-level finger gymnastics, Binge now pulls Times Network’s entire digital catalogue into one screen, one login, one bill. And in the era of attention overload, that’s practically a public service.

Times Play brings with it a distinctive blend of premium Hollywood cinema, web series, short-format videos, and Times Network’s formidable news muscle. Viewers can flip seamlessly between Romedy Now, Movies Now, MNX, MN+, Zoom, Times Now, Times Now Navbharat, ET Now, ET Now Swadesh, and even Pickleball Now, mirroring the growing Indian appetite for niche sporting entertainment.

On the long-form front, hits like Reunion, India’s Story, True Story of Angeline Jolie, Orphan First Kill, The November Man, Barely Lethal, Southpaw, The Hurt Locker, Transporter Refueled, and The Holiday sit alongside Times Network factual and current-affairs staples including Frankly Speaking, Sawaal Public Ka, and News Ki Paathshaala.

Describing the partnership, Tata Play chief commercial and content officer Pallavi Puri, said the aim remained unchanged to make content discovery effortless and reduce the modern curse of app overload. She noted that integrating Times Play enriches Binge’s already deep catalogue with a broader mix of premium films, originals and news programming “without juggling multiple apps or subscriptions”.

Times Network echoed the sentiment, calling the collaboration a natural extension of its mission to deliver credible entertainment and journalism at scale. It emphasised Tata Play’s reach, reliability and reputation as a key driver in bringing Times Play’s digital catalogue to diverse Indian households.

With the addition of Times Play, Tata Play Binge now boasts 30 plus OTT platforms on a single interface, a list that includes Prime Video, JioHotstar, Zee5, Apple TV+, Lionsgate, SunNXT, Discovery+, BBC Player, Aha, Fancode, ShemarooMe, Hungama, ManoramaMax, Nammaflix, Tarang Plus, Travel XP, Animax, Fuse+, ShortsTV, Curiosity Stream, and DistroTV, among others.

Notably, Netflix remains available as part of combo packs for DTH subscribers, while Amazon Prime Video can be unlocked as an add-on for Binge users with a Tata Play DTH connection. And for large-screen loyalists, all 30 plus apps can be streamed via LG, Samsung and Android Smart TVs, the Tata Play Binge+ set-top box, Amazon FireTV Stick – Tata Play edition, or through TataPlayBinge.com.

The expansion comes on the heels of recent integrations, including WAVES by Prasar Bharati and BBC Player, reinforcing Tata Play Binge’s ambition to remain India’s most diverse, most unified, and most fuss-free entertainment destination.

With Times Play now in the mix, Binge isn’t just aggregating content, it’s quietly aggregating the future of how India watches.

MUMBAI: Harit Nagpal isn’t interested in either/or. The chief executive of Tata Play—India’s largest content distribution platform—has spent four decades navigating cosmetics, cooking oils, colas, clothing, communication and content, and he’s learnt something valuable: the best decisions rarely come from choosing between the options you’re given. They come from inventing the one you weren’t.

His new book, Pivot: Between Two Options, Pick the Third, published by Westland Business, launched on Amazon on 24 November 2025 at Rs 499 (currently discounted 23 per cent to Rs 383). It’s a 164-page distillation of that philosophy, wrapped around the story of Neel, an ordinary middle-class boy whose life becomes a case study in counterintuitive decision-making.

The premise is deceptively simple. When you’re stuck between two choices—whether it’s picking an academic stream, staying in a comfortable job or leaping into uncertainty, handling workplace stress or navigating personal crises—conventional wisdom says weigh the pros and cons and choose. Nagpal says that’s precisely when you should stop, step back, and ask: “So?” That tiny, disruptive question, he argues, can crack open possibilities that binary thinking obscures.

This is Nagpal’s second book. His debut writing effort,  Adapt: To thrive, not just survive, established him as a corporate leader willing to put management philosophy into readable prose. And it got him the credentials of a best selling author. Both books are now available as a bundle on Amazon for Rs 739, which positions them as a one-two punch for anyone trying to navigate career and life without succumbing to false choices.

The book doesn’t promise easy answers. What it offers instead is something rarer: the questions for deeper reflection and the space to think through responses that aren’t pre-packaged. In an age of algorithmic recommendations and decision-making outsourced to apps, that might be the most counterintuitive choice of all.

Nagpal’s four-decade career suggests he’s practised what he’s preaching. Moving from consumer goods to media and technology requires exactly the kind of lateral thinking his book champions. Whether Pivot helps readers replicate that trajectory remains to be seen. But in a world increasingly hostile to nuance, a 164-page argument for third options feels quietly radical.

MUMBAI: Lights, camera, integration, that’s the script VZY seems to be chasing as it steps into the spotlight as special partner of The Times of India Film Awards (TOIFA) 2025. For a brand built on next-generation entertainment, partnering with one of India’s most credible film honours feels less like a surprise and more like a scene waiting to be shot.

VZY, the new entertainment brand from Dish TV India, is fast positioning itself as a future-ready force, and its flagship offering VZY TV is central to that push. Designed for digital-first households who refuse to juggle convoluted remotes and scattered content, VZY TV blends smart tech, a sleek interface, live TV, OTT apps, and personalised recommendations into one easy, intuitive screen. The pitch is clear: simplicity, speed, and seamless discovery.

That promise makes its partnership with TOIFA 2025 a natural alignment. Known for its credibility and sharp evaluation standards, TOIFA stands apart in an awards landscape that often gets muddied by popularity metrics. The platform is backed by the TOIFA Academy and guided by an elite Advisory Council, with a multi-layered screening process that covers both OTT and theatrical Hindi cinema. In a move that reinforces transparency, every stage is audited by Ernst & Young, a rarity in the awards space and a reminder of why TOIFA continues to be one of Hindi cinema’s most respected honours.

For VZY, the association extends beyond branding, it is a statement of intent. As Indian audiences demand faster, smarter, and more integrated entertainment experiences, the brand wants to sit at the intersection of technology and culture, a positioning TOIFA helps amplify.

Dish TV India CEO & executive director Manoj Dobhal framed it as a strategic bridge between technology and storytelling. “VZY TV stands at the forefront of our vision to redefine how India experiences entertainment, smart, seamless, and deeply immersive,” he said. “Our association with TOIFA 2025 adds a meaningful cultural dimension to that journey.”

Echoing the sentiment, The Times of India CEO Sivakumar Sundaram emphasised TOIFA’s widened canvas this year. With its renewed focus on both OTT and theatrical brilliance, TOIFA 2025 is set to recognise “the full spectrum of India’s storytelling talent,” backed by a process rooted in credibility and inclusion.

This year’s ceremony is expected to bring together leading actors, filmmakers, and industry powerhouses for an evening dedicated to cinematic excellence. As Special Partner, VZY will help expand the event’s reach and enrich the viewer experience, reinforcing its ambition to shape the next chapter of Indian entertainment.

 With VZY TV pushing smarter ways to watch and TOIFA celebrating the finest films of the year, the partnership feels like a coming-together of two worlds, one redefining how stories are told, the other redefining how they’re experienced.